Senior Performance Marketing Analyst

As a Senior Performance Marketing Analyst at One Park Financial, your key responsibilities include developing comprehensive marketing analytics strategies, analyzing performance across various channels, conducting A/B tests to optimize campaigns, and creating detailed reports to provide stakeholders with actionable insights. You'll work closely with both the Marketing and Analytics teams to ensure that data-driven decisions are made effectively.

To qualify for the Senior Performance Marketing Analyst position at One Park Financial, you should possess at least 5 years of experience in performance marketing analytics, preferably in the financial industry. A degree in Business, Economics, Engineering, Math, or Statistics is required, along with strong SQL skills. Familiarity with CRM systems, A/B testing, and various marketing platforms, as well as proficiency in data manipulation and visualization tools like Power BI, will also enhance your candidacy.

One Park Financial is deeply committed to employee growth, particularly for the Senior Performance Marketing Analyst role. We provide continuous learning opportunities, access to training programs, and potential career advancement paths. Our supportive culture empowers you to expand your skills and make impactful contributions while developing your professional journey.

In the Senior Performance Marketing Analyst role at One Park Financial, you will leverage various tools such as Google Analytics, Salesforce, Power BI, and other ad marketing platforms from Google and Meta. Your expertise in SQL and data modeling will also be crucial in analyzing and visualizing marketing metrics effectively.

The culture at One Park Financial for the Senior Performance Marketing Analyst is dynamic, inclusive, and focused on collaboration and innovation. We prioritize a supportive environment where every team member's ideas are respected and valued. You'll be joining a high-performing team dedicated to excellence, all while contributing to our mission of empowering small businesses.

When answering this question, highlight your relevant experience, focusing on specific roles where you've analyzed marketing data and developed strategies. Mention any successful campaigns you've worked on and the tools and methodologies you've used, such as SQL, Google Analytics, or A/B testing.

Explain your process step-by-step, starting from defining KPIs relevant to the campaign objectives, gathering data from various sources, conducting exploratory analysis, and then using tools like Power BI to visualize your findings. Emphasize the importance of drawing actionable insights.

Share a specific A/B testing scenario, detailing the goal of the test, your methodology, and the outcomes. Highlight how this impacted the campaign's performance and discuss any changes you implemented based on the results.

Discuss your commitment to professional development by subscribing to industry publications, joining webinars, and participating in relevant online communities. Mention any courses or certifications you've pursued to enhance your knowledge.

Illustrate a scenario where you simplified technical information for stakeholders, focusing on your communication style. Emphasize your ability to break down complex concepts into clear, relatable terms, ensuring that everyone understood the implications of the data.

Explain that data quality is paramount in your analysis. Discuss your routine for conducting QA audits, validating data sources, and how ensuring data accuracy helps drive reliable business decisions.

Share your perspective on various marketing channels based on your experience. Discuss how effectiveness can vary by industry or audience, and provide examples of successful campaigns across different channels you've worked with.

Describe your project management approach, such as using tools to track deadlines, setting priorities based on project impact, and collaborating with team members to align goals. Highlight your ability to remain flexible and adaptable.

Discuss your research on One Park Financial’s mission, culture, and innovations in the fintech space. Mention aspects like community focus, employee growth support, and commitment to helping small businesses thrive as distinguishing factors.

List the tools you are proficient in, emphasizing SQL, Google Analytics, Power BI, and any other relevant platforms. Share examples of how you've successfully used these tools in past roles to drive marketing insights.