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Senior Performance Marketing Analyst

Company Overview:

One Park Financial (OPF) is a leading Financial Technology company dedicated to empowering small businesses by connecting them with a wide variety of flexible financing and funding options. Our mission is to provide entrepreneurs with the working capital they need to elevate their businesses to new heights. At OPF, we believe in working with high-performing individuals who are ready to play an integral part in our company's expansion. We know that our success hinges on our people, and we strive to enable them to do what they do best.

Why Join Us?

At OPF, we foster a dynamic and inclusive company culture that emphasizes collaboration, innovation, and personal growth. Our team is composed of passionate, driven individuals who are committed to making a difference. Here's what you can expect when you join our team:

 

  • Innovative Environment: Work with cutting-edge technology and be part of a team that is constantly pushing the boundaries of fintech
  • Professional Growth: We invest in our employees' growth with continuous learning opportunities, training programs, and career advancement paths
  • Supportive Culture: Enjoy a supportive and inclusive work environment where your ideas are valued, and your contributions make a real impact
  • Community Focus: Be part of a company that understands the importance of small and mid-sized businesses to their communities and the nation's financial health
  • High-Performing Team: Join a team of badasses who are committed to excellence and are integral to our company's expansion and success

The Senior Marketing Analyst will support the continued development of One Park Financials’ paid marketing efforts through the implementation of data-driven strategies and analysis. This role will help create new strategies through the analysis of different marketing campaigns and customer communication channels. Additionally, they will work cross-functionally with Marketing and Analytics teams to understand problems and create recommendations that drive key marketing decisions around inbound marketing and lifecycle management.

Responsibilities:

  • Understand OPF’s marketing ecosystem and help develop and implement comprehensive marketing analytics strategies aligned with business objectives.
  • Analyze the performance of marketing efforts across multiple channels, including but not limited to Television, Search, Social, Email, and Display/Video advertising.
  • Perform exploratory analysis to generate hypotheses, drive marketing strategy, identify gaps, and size opportunities for new campaigns to improve our marketing spend effectiveness.
  • Conduct A/B testing and other experiments to optimize marketing campaigns and strategies; Gather feedback from stakeholders to refine processes and improve outcomes.
  • Work alongside the Marketing team owning attribution tools and models across all channels.
  • Develop comprehensive reports and maintain existing dashboards to visualize key business metrics and insights, enabling stakeholders to make informed decisions.
  • Ensure high-quality data by conducting regular QA audits, validating source data accuracy, and verifying proper attribution across all marketing datasets to maintain reliability for analysis and reporting.

Qualifications

  • 5+ years’ experience in performance marketing analytics or a similar role, preferably within the financial industry.
  • Knowledge of CRM, Marketing Automation Platforms, A/B testing, Web Analytics, Campaign & Content Analytics is desired. SalesForce experience would be ideal.
  • BS/MS in Business, Economics, Engineering, Math, or Statistics.
  • Proficiency in data manipulation. Excellent SQL is required, and strong Python skills are preferred.
  • Have considerable experience with Ad Marketing Platforms from Google, Meta, and others.
  • Have significant experience with Google Analytics 4 and Google API’s.
  • Experience with Power BI, DAX, and data modeling is required.
  • Strong Excel skills.
  • Ability to deal with ambiguity and competing objectives in a fast-paced environment.
  • Ability to clearly explain technical concepts and complex information to non-technical stakeholders.
  • Local & National Health Insurance
  • Dental and Vision insurance
  • Group Medical Bridge
  • 401k with Match
  • Gas Stipend
  • ID Protection: 100% covered by the company
  • Life Insurance: 100% covered by the company
  • Generous PTO and holidays
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What You Should Know About Senior Performance Marketing Analyst, One Park Financial

Are you ready to take your career to new heights? One Park Financial is on the lookout for a Senior Performance Marketing Analyst to join our dynamic team! As a leader in the Financial Technology sector, we're dedicated to empowering small businesses through innovative funding solutions. In this role, you’ll dive deep into the world of marketing analytics, where your knack for numbers will help shape our marketing strategies across various channels like TV, social media, and email. You'll collaborate with our passionate marketing and analytics teams to analyze campaign performance, conduct A/B testing, and develop insightful reports that guide key business decisions. At One Park Financial, we believe in fostering a supportive, innovative environment where your contributions matter. With over 5 years in performance marketing analytics, a strong proficiency in SQL, and experience in tools like Google Analytics and Power BI, you’ll fit right into our high-performing culture. We prioritize your growth and well-being, offering ample learning opportunities, comprehensive health benefits, and generous PTO. Come work with a team of driven individuals who are committed to making a difference! Let’s elevate small businesses together!

Frequently Asked Questions (FAQs) for Senior Performance Marketing Analyst Role at One Park Financial
What are the responsibilities of a Senior Performance Marketing Analyst at One Park Financial?

As a Senior Performance Marketing Analyst at One Park Financial, your key responsibilities include developing comprehensive marketing analytics strategies, analyzing performance across various channels, conducting A/B tests to optimize campaigns, and creating detailed reports to provide stakeholders with actionable insights. You'll work closely with both the Marketing and Analytics teams to ensure that data-driven decisions are made effectively.

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What qualifications are needed for the Senior Performance Marketing Analyst role at One Park Financial?

To qualify for the Senior Performance Marketing Analyst position at One Park Financial, you should possess at least 5 years of experience in performance marketing analytics, preferably in the financial industry. A degree in Business, Economics, Engineering, Math, or Statistics is required, along with strong SQL skills. Familiarity with CRM systems, A/B testing, and various marketing platforms, as well as proficiency in data manipulation and visualization tools like Power BI, will also enhance your candidacy.

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How does One Park Financial value employee growth for the Senior Performance Marketing Analyst position?

One Park Financial is deeply committed to employee growth, particularly for the Senior Performance Marketing Analyst role. We provide continuous learning opportunities, access to training programs, and potential career advancement paths. Our supportive culture empowers you to expand your skills and make impactful contributions while developing your professional journey.

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What tools will a Senior Performance Marketing Analyst use at One Park Financial?

In the Senior Performance Marketing Analyst role at One Park Financial, you will leverage various tools such as Google Analytics, Salesforce, Power BI, and other ad marketing platforms from Google and Meta. Your expertise in SQL and data modeling will also be crucial in analyzing and visualizing marketing metrics effectively.

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What is the company culture like for a Senior Performance Marketing Analyst at One Park Financial?

The culture at One Park Financial for the Senior Performance Marketing Analyst is dynamic, inclusive, and focused on collaboration and innovation. We prioritize a supportive environment where every team member's ideas are respected and valued. You'll be joining a high-performing team dedicated to excellence, all while contributing to our mission of empowering small businesses.

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Common Interview Questions for Senior Performance Marketing Analyst
What experience do you have with performance marketing analytics?

When answering this question, highlight your relevant experience, focusing on specific roles where you've analyzed marketing data and developed strategies. Mention any successful campaigns you've worked on and the tools and methodologies you've used, such as SQL, Google Analytics, or A/B testing.

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How would you approach analyzing the effectiveness of a marketing campaign?

Explain your process step-by-step, starting from defining KPIs relevant to the campaign objectives, gathering data from various sources, conducting exploratory analysis, and then using tools like Power BI to visualize your findings. Emphasize the importance of drawing actionable insights.

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Can you give an example of how you've used A/B testing?

Share a specific A/B testing scenario, detailing the goal of the test, your methodology, and the outcomes. Highlight how this impacted the campaign's performance and discuss any changes you implemented based on the results.

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How do you stay updated on the latest trends in performance marketing?

Discuss your commitment to professional development by subscribing to industry publications, joining webinars, and participating in relevant online communities. Mention any courses or certifications you've pursued to enhance your knowledge.

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Describe a situation where you had to explain complex data to a non-technical audience.

Illustrate a scenario where you simplified technical information for stakeholders, focusing on your communication style. Emphasize your ability to break down complex concepts into clear, relatable terms, ensuring that everyone understood the implications of the data.

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What role does data quality play in your analysis?

Explain that data quality is paramount in your analysis. Discuss your routine for conducting QA audits, validating data sources, and how ensuring data accuracy helps drive reliable business decisions.

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What marketing channels do you feel are most effective and why?

Share your perspective on various marketing channels based on your experience. Discuss how effectiveness can vary by industry or audience, and provide examples of successful campaigns across different channels you've worked with.

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How do you prioritize competing projects in a fast-paced environment?

Describe your project management approach, such as using tools to track deadlines, setting priorities based on project impact, and collaborating with team members to align goals. Highlight your ability to remain flexible and adaptable.

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What do you think sets One Park Financial apart from other fintech companies?

Discuss your research on One Park Financial’s mission, culture, and innovations in the fintech space. Mention aspects like community focus, employee growth support, and commitment to helping small businesses thrive as distinguishing factors.

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What tools are you most proficient in for data analysis & visualization?

List the tools you are proficient in, emphasizing SQL, Google Analytics, Power BI, and any other relevant platforms. Share examples of how you've successfully used these tools in past roles to drive marketing insights.

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One Park Financial LLC is a leading provider of financing for small businesses nationwide. Our company is formed by a group of individuals who share the same passion: being at the service of local American small businesses. And those individuals w...

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Full-time, remote
DATE POSTED
January 14, 2025

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