Local Services Writer

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

A little about us

At Yahoo, we believe everyone deserves to easily find the best local services to solve their problems, big or small. From moving to leaky faucets to dream landscaping projects, we want to be the go-to resource for people seeking reliable and trustworthy service providers, serving our loyal daily users and expanding our distribution to meet millions more users where they are. Building the best guide to the Internet (and the world) requires building the best team. That’s where you come in…

A lot about you

The Yahoo Local team seeks an experienced writer to create best-of guides and help and how-to articles related to local businesses, specifically plumbers, roofers, painters and related services, as well as profiles and evaluations of those services.

The ideal candidate has multiple years of direct experience covering various local services, such as but not limited to plumbers, roofers and painters. The candidate has a proven track record of creating successful performance marketing content, pitching creative and unique story ideas, building articles in a CMS, interviewing experts, updating existing articles and testing products and services.

You’ll need to be detail-oriented, deeply understand SEO and industry trends, and be passionate about crafting creative and engaging content that builds trust. Yahoo Local editorial team members love creating quality content and strive for perfection in doing so. This role is either fully remote or you can work at one of our Yahoo offices across the US.
 

Responsibilities:

• Cover various local service categories in the U.S. with passion and authority and build expertise in one or all coverage areas.

• Write, edit and publish a variety of well-researched and sometimes sourced local service-focused articles

• Pitch timely, creative story ideas based on research that align with Yahoo Local’s mission

• Work on strict deadlines 

• Utilize Yahoo’s CMS to build new articles and update content

• Willingness and ability to build on existing expertise in local service markets and establish new skills and knowledge in additional local service sectors

• Stay abreast of evolving user interests 

• Utilize SEO best practices to optimize content for search engines and improve content performance

• Quickly learn and utilize Yahoo Local’s style and voice

Requirements:

• At least one year of experience covering local businesses or services

• 2-4 years of experience writing commerce-focused, help and how-to and/or review content

• Drive to be a true expert and trusted authority in the categories you cover and in local U.S. businesses

• Direct experience creating commerce-type content and knowledge of the market for it

• Exceptional copywriting and editing skills

• Comfort working within a CMS to build and update content

• Willingness to work unconventional schedules, including some weekends and holidays around major commerce events, such as Amazon Prime Day

• Enjoy working in a fast-paced, goal-driven team environment

• Strong analytical and organizational skills and an aptitude for attention to detail

• Team-player mindset and willingness to pitch in on any project to help get the job done

• Obsessed with reader experience, always looking to inform and engage our readers

• Strong editorial judgment, knowledge of standards & style

• Passion for learning new things and covering subjects outside of immediate comfort zone

• Ability to create authoritative content in areas you may not be a true expert in

#LI-KS2

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.

The compensation for this position ranges from $56,250.00 - $117,500.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.