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Sales Executive (Academic)

About Packt 

Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses.  
The Partnerships team at Packt focuses on building strategic collaborations to expand our reach and enhance content distribution. We prioritize forming meaningful relationships that drive mutual growth and innovation within the tech publishing ecosystem. 
For more details, visit www.packtpub.com

No. of vacancies: 2
Sales Executive (Academic)- South/East
Sales Executive (Academic)- North/West

Role Overview
 

Part of Packt's mission is achieved through the sale of our content to Indian businesses. This is a successful part of the Packt business that we are looking to expand. We are looking for a Sales Executive to help research, identify and sell to academic institutions and universities across the South and East of India, build relationships with potential resellers, and to cultivate relationships with existing customers. We are looking for a sales executive who will be conscientious, proactive, and passionate, capable of taking the initiative, building lasting relationships, as well as rapidly converting centrally driven enquiries. 
Reporting to the Regional Business Head, you will research the academic market in the South and East of India, generate new potential leads, and meet with institutions to sell access to Packt’s digital library of content. You will meet regularly with both potential and existing accounts, understanding, and recording their key challenges and requirements. The ideal candidate will have strong sales experience and have strong relational, written, and verbal communication skills.  
This role provides an excellent opportunity for an individual looking to move into a senior sales role and will provide the opportunity to build a high-performance team. Your enthusiasm, willingness to learn, and dedication will directly influence the adoption of our learning resources, expansion of our partners, and help shape the future of technology education. 


What You Will Do
 

  • Develop and maintain relationships with large universities, consortiums, and educational institutions to grow Packt's presence in the Academic market across India. 
  • Take complete ownership of the geography and Institutes allocated. 
  • Oversee the process of acquiring new university and institution partners, while collaborating with the product and university relations team to expand the range of courses offered. 
  • Manage end-to-end renewal processes for existing university partners, ensuring long-term collaboration and growth. 
  • Establish and maintain strong relationships with key stakeholders within university partners, including chancellors, owners, deans, HODs, and others. 
  • Attend relevant physical calls on campus and regular follow up on leads 
  • Conduct market research to identify growth opportunities and introduce new training programs aimed at providing individuals with the skills and hands-on experience needed in today's digital landscape. 
  • Maintain strong networking and working relations with Education owners and functional SMEs (Subject Matter Expert) to ensure timely engagement, transparency, and aligned decision-making. 
  • Stay informed about technology standards, guidelines, patterns, and the latest trends in the industry. 
  • Ready to travel as this profile may require spending time in the field and traveling locally. 

 

Who You Are 

The work we do is fast-paced, demanding, and intellectually challenging. We are looking for dynamic candidates with an interest in technology and in helping tech professionals to learn. You will need strong oral and written communication skills, attention to detail, and excellent organization and time-management skills. You will need to be proactive in troubleshooting and problem-solving, upbeat, enthusiastic, and motivated. You will be a demonstrated self-starter who is focused and calm under pressure.   

  • Good knowledge of Publishing sales (STM) and job-oriented technology courses offered in India. 
  • Minimum of 3 years of experience in Higher Education with hands-on experience related to curriculum, credit transfers, and disciplines. 
  • Outstanding marketing, channel, relationship, and communication management skills. 
  • Entrepreneurial mindset, self-motivation, and a clear vision for leading and contributing to organizational growth. 
  • Understanding of technology and technical learning solutions. 
  • Results-oriented with the ability to work with senior university administrators and faculty. 
  • Excellent team player with strong relationship-building abilities. 
  • Exceptional time management skills; ability to meet deadlines. 
  • Ability to build effective relationships across the organization. 
  • Should possess an enterprising attitude, proactively seeking out new opportunities, overcoming challenges, and consistently aiming to exceed targets. 

 

Why Work at Packt 

We are a global and remote-first business with most of our team based in India and the UK. We recognize how important our people are and acknowledge and support the things that are important to them. Our culture is open and informal and based around learning. We love sharing ideas and we want everyone to feel that they have an input into how the business works. We are a fun place to work but with a focus on performance and personal development providing opportunities for personal growth and career progression.  
 
We try to achieve this by: 

  • Ensuring a positive working environment for all team members, supportive of flexible and remote work. 
  • Supporting individual development through growth opportunities and internal mobility. 
  • Encouraging social collaboration within teams and communities and knowledge-sharing. 
  • Fostering a culture that supports a healthy work-life balance. 
     

We focus on the full employee experience. We seek to achieve this by:  

  • Providing a broad range of benefits and initiatives.  
  • Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility.  
  • Celebrating success stories and encouraging peer-to-peer recognition.  
  • Fostering a culture of self-development.  
  • Providing a work environment where the best idea wins, and challenges are encouraged.  

 

Benefits:  

You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us. 

  • Bonus scheme  
  • 5 day working week 
  • 25 days annual holiday (plus bank holidays) 
  • Flexible hours: choose how, when, and where you work within India 
  • Training programs and Certification 
  • Group Medical Insurance  
  • Wellness initiatives 

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Sales Executive (Academic), Packt

Are you a dynamic sales professional with a passion for education and technology? At Packt, we're on the lookout for a Sales Executive (Academic) to join our energetic team, focusing on building relationships with academic institutions across South and East India. As a part of our mission to help professionals utilize software in innovative ways, your role will be pivotal in expanding our reach into universities and colleges with our extensive digital library of learning resources. You’ll be responsible for researching the academic market, identifying potential leads, and converting inquiries into meaningful partnerships. Your day will involve networking with deans, HODs, and other stakeholders while understanding their needs to offer customized solutions. We admire initiative, enthusiasm, and a can-do attitude, so if you have at least three years of experience in higher education and a knack for relationship management, we’d love to hear from you. In exchange, we offer flexible working hours, opportunities for personal growth, and a welcoming culture that values every team member's input. Plus, you can be part of a team keen on shaping the future of technology education! Join us at Packt and engage with a global community passionate about the power of learning.

Frequently Asked Questions (FAQs) for Sales Executive (Academic) Role at Packt
What are the key responsibilities of a Sales Executive (Academic) at Packt?

As a Sales Executive (Academic) at Packt, you will be responsible for developing and maintaining relationships with large universities and educational institutions across India. This includes researching the academic market, generating leads, managing the end-to-end renewal processes of existing partners, and collaborating with our product teams to enhance the courses offered. Your proactive approach to building partnerships will be crucial to our expansion efforts.

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What qualifications are required for the Sales Executive (Academic) position at Packt?

To thrive in the Sales Executive (Academic) role at Packt, you should have a minimum of three years of experience in higher education, particularly in sales-focused roles. Strong communication skills, attention to detail, and an entrepreneurial mindset are essential. Familiarity with publishing sales and technology courses in India will give you an edge, enabling you to connect more effectively with academic stakeholders.

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What skills are necessary for success as a Sales Executive (Academic) at Packt?

Successful Sales Executives (Academic) at Packt possess excellent marketing and relationship management skills. You should be results-oriented, an effective communicator, and an exceptional team player with the ability to build lasting relationships. Strong time management and organizational skills are critical, as is a proactive approach to problem-solving within fast-paced environments.

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Does the Sales Executive (Academic) position at Packt involve travel?

Yes, the Sales Executive (Academic) position at Packt may require travel as you'll be meeting with potential and existing academic partners across South and East India. This hands-on engagement will enable you to build stronger relationships and understand the specific needs of each institution, enhancing your ability to offer tailored solutions.

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What workplace culture can I expect as a Sales Executive (Academic) at Packt?

At Packt, we pride ourselves on fostering an open and informal culture that emphasizes learning, development, and collaboration. We support remote work and flexible hours, aiming to create a positive environment where every team member feels valued. You'll find opportunities for personal growth, peer recognition, and a focus on work-life balance.

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Common Interview Questions for Sales Executive (Academic)
Can you describe your experience in developing academic partnerships?

In answering this question, provide specific examples of partnerships you've developed in the past. Highlight your approach to building relationships, any challenges you overcame, and how these partnerships contributed to organizational goals. Mention your communication strategies and how you manage expectations.

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What strategies would you use to research and identify potential leads in the academic market?

Discuss methods like conducting market research, utilizing educational directories, and networking within academic circles. Emphasize the importance of understanding institutional needs and aligning them with Packt's offerings. Provide examples of how you've successfully identified leads in your previous roles.

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How do you ensure long-term collaboration with academic partners?

Explain your approach to relationship management, such as regular check-ins, responsive communication, and adaptability to their changing needs. Provide examples of how you've maintained partnerships over time, demonstrating your commitment to mutual growth.

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What do you think are the current trends in educational technology?

To respond effectively, outline key trends such as the rise of digital learning platforms, the importance of hybrid learning models, and the integration of AI in education. Relate these trends to Packt's offerings and explain how you can help institutions adapt to these changes.

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How would you handle a situation where an academic partner is dissatisfied?

Discuss the importance of listening to their concerns, analyzing the situation objectively, and providing tailored solutions. Share examples of how you've successfully navigated similar situations in the past while maintaining professionalism and focusing on preserving the relationship.

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Describe a time when you exceeded sales targets.

Provide a specific example detailing the metrics involved, your strategy, and the actions you took to exceed the targets. Highlight how this contributed to your team's success and what you learned from the experience.

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How do you prioritize your tasks and manage your time effectively?

Explain your time management strategies, such as setting short and long-term goals, using tools (like calendars or project management software), and regularly reassessing your priorities. Share examples of how these practices have led to increased productivity.

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What do you believe makes a great sales executive in the academic sector?

Discuss attributes such as strong interpersonal skills, a deep understanding of the academic environment, patience, and the ability to empathize with educators' needs. Mention the significance of being informed about the latest trends and technologies impacting education.

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Why do you want to work at Packt?

Your answer should reflect your enthusiasm for education and technology. Emphasize Packt's mission and values that resonate with you. Discuss how your experience aligns with the role and how you envision contributing to the company's growth.

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How do you stay informed about developments in the educational and technology sectors?

Describe your methods for staying updated, such as following industry publications, engaging in professional networks, attending conferences, and continuous learning. Highlight how this information has informed your sales strategies or networking efforts in the past.

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DATE POSTED
April 22, 2025

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