Growth Marketing Specialist

As a Growth Marketing Specialist at Pavago, you will be responsible for planning, creating, and managing comprehensive digital advertising campaigns on platforms like Google Ads and Meta. Your main goal will be to drive patient bookings for dental practices through effective keyword research, audience targeting, and rigorous performance tracking. Additionally, you will be crafting compelling ad creatives, optimizing copy, and ensuring compliance with healthcare advertising policies. Staying updated with industry trends will be key to your success in this role.

To be considered for the Growth Marketing Specialist role at Pavago, candidates should have at least 3 years of experience in managing Google Ads and Meta Ads campaigns. A strong understanding of PPC strategies, keyword research, and audience segmentation is essential. Familiarity with Google Ads Manager, Meta Business Suite, and analytical tools like Google Analytics is also necessary. Additionally, specific experience in the healthcare or dental sectors is a plus!

A typical day as a Growth Marketing Specialist at Pavago involves monitoring and optimizing ongoing campaigns across Google and Meta platforms. You’ll regularly adjust bids and budgets, analyze market trends, and work closely with designers to develop compelling ad creatives. Performance reporting is an essential part of your role, allowing you to provide actionable insights that contribute to the team’s success. Collaboration with content teams and continuous learning about new strategies will fill your day!

Key skills for a Growth Marketing Specialist at Pavago include a data-driven mindset, digital marketing expertise, and strong problem-solving capabilities. A candidate should be proactive, hands-on, and able to test new strategies continuously. Knowledge of PPC best practices, A/B testing, and extensive experience in ad copywriting are also important. Attention to detail in audience targeting and campaign setup is essential in this role, especially since the focus is on the healthcare industry.

While not strictly necessary, having prior experience in the healthcare or dental sectors can significantly enhance your application for the Growth Marketing Specialist position at Pavago. This industry knowledge helps you navigate specific advertising compliance and understand the unique needs of dental practices. If you have a strong background in digital marketing combined with a passion for healthcare, you’ll be in a great position to succeed.

When answering this question, outline your specific experiences managing campaigns on Google Ads and Meta, including any metrics you improved. Highlight campaigns you led, the challenges you faced, and how your strategies successfully drove positive results.

Provide a detailed account of one specific campaign that achieved significant results. Discuss your goals, the strategies you implemented, the creative elements, and the final results, including any data that showcases the campaign’s success.

To answer, explain the steps you take to stay informed about advertising regulations, particularly in the healthcare field, such as HIPAA. Talk about processes you have in place for reviewing campaigns and verifying that all ads align with the respective platform’s guidelines.

Mention the analytical tools you are familiar with, such as Google Analytics and Tag Manager. Explain how you use these tools to track KPIs and what specific metrics you focus on to measure the success of your campaigns.

Describe your approach to A/B testing in campaigns, including how you formulate hypotheses, what elements you test (like headlines, images, or calls to action), and how you analyze the results to enhance campaign performance.

Discuss key metrics like ROAS (Return on Ad Spend) and CPL (Cost Per Lead). Explain why you believe tracking these numbers is crucial for evaluating the effectiveness of campaigns and how they impact overall marketing strategy.

Share your analytical approach to diagnosing underperformance. Highlight the steps you would take to identify issues, such as adjusting targeting, improving ad creatives, or reallocating budgets based on your findings.

Discuss elements like friendly and engaging visuals, testimonial-driven copy, or informative content that addresses common patient concerns. Your answer should reflect an understanding of the dental audience’s preferences and needs.

Emphasize your commitment to continuous learning. Share specific resources such as industry blogs, webinars, or professional networks that you engage with to stay informed about the latest digital marketing trends and best practices.

Share various strategies you’ve used to improve conversion rates, such as optimizing landing pages, personalizing ad content based on audience segments, and using effective calls to action. Provide examples of how you’ve successfully implemented these strategies in past campaigns.