Job details

Lead Product Marketing Manager, Agency GTM

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About Pinterest:

Millions of people across the world come to Pinterest to find new ideas every day. It’s where they get inspiration, dream about new possibilities and plan for what matters most. Our mission is to help those people find their inspiration and create a life they love. In your role, you’ll be challenged to take on work that upholds this mission and pushes Pinterest forward. You’ll grow as a person and leader in your field, all the while helping Pinners make their lives better in the positive corner of the internet.

Creating a life you love also means finding a career that celebrates the unique perspectives and experiences that you bring. As you read through the expectations of the position, consider how your skills and experiences may complement the responsibilities of the role. We encourage you to think through your relevant and transferable skills from prior experiences.

Our new progressive work model is called PinFlex, a term that’s uniquely Pinterest to describe our flexible approach to living and working. Visit our PinFlex landing page to learn more.

Pinterest is on a mission to improve the comprehensiveness and shopability of ads on our platform. We’re accomplishing this by expanding our advertising demand sources through partnerships with third-party ad platforms and working closely with Agencies and media companies who manage performance marketing budgets.

As a Senior Product Marketing Manager, Ad Demand and Growth Partnerships, you will play a pivotal role in driving the success of our third-party ad demand program through strategic planning, market analysis, and effective go-to-market strategies. You will partner closely with product leadership to set the vision, strategy, and roadmap for programmatic ads solutions and ensure future investment in solutions are positioned effectively and successfully in the market.

What you'll do:

Shaping our product direction through market analysis, research and close collaboration with Product, Engineering, and Design teams
Defining positioning, go-to-market messaging and launch plans for new advertising solutions that unlock meaningful value for our advertisers and contribute to key growth goals
Overseeing the creation of agency specific narratives and playbooks based on unique advertiser goals
Understanding the needs of different audience segments and personas and creating tailored programs and plans that help scale agency demand and revenue
Assessing the capabilities and value proposition of our advertising solutions through strategic, qualitative, and quantitative analysis
Developing market expertise to inform business requirements for new products
Serving as an advocate for our customers; demonstrating broad expertise and empathy for customer pain points
Driving cross-functional alignment throughout the go-to-market process, tracking success metrics accordingly
Using data and insights to drive alignment on strategic priorities and influence our overall monetization strategy
Delivering consistent and scalable education, tools, and resources to agencies to educate and inspire them on Pinterest’s solutions for partners alike
Building close XFN partnerships across Product, Engineering, Sales, Marketing, Communications, PR and Legal
Developing and executing programs and processes that drive revenue, product adoption, and differentiated value with Pinterest Agency partners
Defining Agency go to market strategy, ensuring the right incentive models, product roadmaps, education programs, and partner marketing opportunities are in place to meet Agency needs and accelerate growth

What we’re looking for:

7+ years of experience in digital advertising at a fast growing ad tech company, Agency or digital platform
Bachelor’s degree in Marketing, a related field or equivalent experience
Experience working with marketing Agencies and defining marketing Agency programs and strategies
Deep expertise in online advertising and the broader ad tech landscape
Familiarity with performance and feed-based advertising products
Experience distilling down market opportunities and insights for the purpose of defining both commercial and go-to-market strategies
Sharp eye for detail and proven project management and operational skills
Keen ability to translate complexity into simple, clear communication and approach
Experience handling confidential and privileged partnership information
Excellent collaboration and influencing skills to create trusted partnerships, lead challenging conversations, and align senior stakeholders behind on goals
A passion for Pinterest!

Relocation Statement:

This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement:

We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.
This role will need to be in the office for in-person collaboration, that can range sometimes 1-2 times per quarter, and therefore needs to be in a commutable distance from one of the following offices: New York, San Francisco, or Chicago.

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At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.

Information regarding the culture at Pinterest and benefits available for this position can be found here.

US based applicants only

$158,950—$327,000 USD

Our Commitment to Inclusion:

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.

Average salary estimate

$242975 / YEARLY (est.)

min

max

$158950K

$327000K

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What You Should Know About Lead Product Marketing Manager, Agency GTM, Pinterest

Are you ready to take the reins as a Lead Product Marketing Manager for Agency GTM at Pinterest? In this pivotal role, based in either San Francisco, New York, or Chicago, you’ll be a driving force behind elevating our third-party ad demand program. Your mission? To shape product direction through incisive market analysis and robust collaboration with our Product, Engineering, and Design teams. Here at Pinterest, we believe in the power of ideas, and we need your expertise to define strategic go-to-market messaging and plans for our innovative advertising solutions. You’ll work closely with agencies and media companies to help them unlock meaningful value and drive growth through performance marketing. With 7+ years of experience in digital advertising under your belt, particularly within an ad tech or agency environment, you know the landscape inside and out. You will be defining agency-specific narratives and leveraging your keen eye for detail to manage projects effectively. Your role will also involve crafting tailored programs that resonate with diverse audience segments, ensuring that Pinterest’s advertising solutions are communicated effectively. Best of all, our PinFlex model offers you the flexibility to balance work and life as you inspire others to create their ideal experience on Pinterest. Join us as we continue to enhance the comprehensiveness and shopability of ads, and help shape an innovative future for advertisers and users alike.

Frequently Asked Questions (FAQs) for Lead Product Marketing Manager, Agency GTM Role at Pinterest

What are the responsibilities of a Lead Product Marketing Manager at Pinterest?

As a Lead Product Marketing Manager, Agency GTM at Pinterest, you will be instrumental in driving our third-party ad demand program. You will be tasked with shaping product direction through market analysis, defining go-to-market messaging, and collaborating across teams to deploy effective advertising solutions. Additionally, you will oversee the creation of tailored narratives for agencies, assess advertising capabilities, and provide educational tools that support agency partners’ needs.