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GTM Strategy & Operations, Pipeline and Partnerships

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.


The GTM Operations & Strategy team is responsible for productivity and performance improvements across our Go To Market Organisation (Sales, Customer Success, Marketing, Professional Services / Support, Partnerships). Our team helps GTM leaders manage the day-to-day operations of their business while innovating Plaid’s GTM design and operating model for future scale.

As an Associate on the RevOps Team, you will drive the operating rhythm and continuous improvement for Plaid’s pipeline generation and embedded partnership efforts working closely with our Marketing, Partnership and Sales leaders. You will align closely with our Head of Growth and Head of Partnerships to measure performance, identify issues / opportunities and suggest solutions, build new motions and improve our productivity. 


Responsibilities
  • Operate in a chief-of-staff capacity for senior pipeline and partnerships leadership: provide them with actionable insights and recommendations, and then do the work to implement your ideas
  • Deep dive on the key performance metrics for the organization or sub-functions and work cross functionally with stakeholders to ensure high performance
  • Manage ongoing business cadences across multiple teams, including account reviews, sales forecasting calls, and monthly business reviews
  • Own meaningful parts of the company’s annual planning process, including target setting for pipeline, revenue, ARR, headcount, and more, with support from your manager
  • Work with GTM Stakeholders and other GTM Ops team members to continuously identify and bridge gaps in data, systems, and processes to accelerate revenue


Requirements
  • 7+ years of work experience, including 3 years of experience in Sales/Business Operations or Analytics (ideally with a focus on either Marketing or Partnerships) at a tech company or startup, preferably SaaS or Fintech
  • Exceptional analytical and quantitative skills, including proficiency in Google Sheets/ExcelSQL knowledge (or a willingness to learn); experience using BI tools like Mode, Tableau, Looker, etc. is a plus
  • Familiarity with Salesforce (or another CRM); experience with sales platforms like Gong, Clari, ZoomInfo, etc. is a plus
  • Strong project management, planning, and organization skills, including the ability to handle multiple projects simultaneously in a fast-paced environment
  • Strong written and verbal communication skills; ability to influence stakeholders and cross-functional partners
  • Ability to take initiative and navigate through ambiguity; ability to distill complex issues into structured frameworks and action plans
  • Continuous improvement mindset; ability to seek out and implement internal or external best practices


$135,000 - $201,960 a year
Target base salary for this role is between $135,000 and $201,960 per year. Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.


Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!


Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.


Please review our Candidate Privacy Notice here.

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$135000K
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What You Should Know About GTM Strategy & Operations, Pipeline and Partnerships, Plaid

At Plaid, we're on a mission to transform the way people engage with their finances, and we want you to be a part of this exciting journey! We're looking for a GTM Strategy & Operations Associate to join our dynamic team in San Francisco. In this role, you'll help us drive productivity and performance improvements across our Go To Market organization, which includes Sales, Customer Success, Marketing, and Partnerships. You'll be working closely with our senior leadership, including the Head of Growth and Head of Partnerships, to analyze performance metrics, identify opportunities, and implement actionable insights that fuel our growth. Your capacity to thrive in a fast-paced environment while managing multiple projects is key. You will manage business cadences across teams, own parts of our annual planning process, and work collaboratively with various stakeholders to bridge gaps in data and processes. We're looking for someone with at least 7 years of experience, particularly in Sales or Business Operations, with a strong aptitude for analytics and project management. If you have a passion for driving continuous improvement and want to be a part of a company that's shaping the future of finance, Plaid is the place for you. Join us to unlock financial freedom for everyone!

Frequently Asked Questions (FAQs) for GTM Strategy & Operations, Pipeline and Partnerships Role at Plaid
What are the responsibilities of the GTM Strategy & Operations Associate at Plaid?

As a GTM Strategy & Operations Associate at Plaid, your primary responsibilities include operating in a chief-of-staff capacity for senior pipeline and partnership leadership, managing ongoing business cadences, and taking ownership of key performance metrics. You will also be engaged in the annual planning process, including setting targets for pipeline and revenue generation, while working closely with various stakeholders across the organization.

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What qualifications are needed for the GTM Strategy & Operations role at Plaid?

To qualify for the GTM Strategy & Operations role at Plaid, candidates should possess 7+ years of work experience, including 3 years in Sales/Business Operations or Analytics within a tech environment, ideally in SaaS or Fintech. Proficiency in data analysis tools such as Excel or SQL is essential, alongside familiarity with CRM systems like Salesforce and excellent project management skills.

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How does the GTM Strategy & Operations team at Plaid contribute to the company's success?

The GTM Strategy & Operations team at Plaid enhances the company's success by driving performance improvements and operational efficiencies across all go-to-market functions. By analyzing data, identifying process gaps, and implementing strategic initiatives, the team ensures that Plaid’s sales, marketing, and partnership efforts are aligned and geared towards optimal revenue generation.

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What is the work culture like for a GTM Strategy & Operations Associate at Plaid?

The work culture for a GTM Strategy & Operations Associate at Plaid is collaborative, innovative, and driven by a mission-focused mindset. The team values diverse perspectives and encourages a continuous improvement approach where individuals can share ideas and best practices to optimize workflows, making it a stimulating environment for professional growth.

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What opportunities for advancement are available for a GTM Strategy & Operations Associate at Plaid?

At Plaid, there are ample opportunities for advancement for a GTM Strategy & Operations Associate. With a focus on developing talent, associates can grow within the RevOps team, take on more responsibilities in strategic initiatives, and potentially move into senior leadership roles as they demonstrate impact and support the company’s mission.

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Common Interview Questions for GTM Strategy & Operations, Pipeline and Partnerships
How do you prioritize tasks when managing multiple projects as a GTM Strategy & Operations Associate?

When managing multiple projects, it’s essential to set clear priorities based on the project's impact and urgency. I would typically use a project management tool to track progress and regularly communicate with my team to align on priorities, ensuring that all critical tasks are completed efficiently and effectively.

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Can you describe a situation where you improved a process in a previous role?

Certainly! In my last position, I identified bottlenecks in our sales forecasting process that delayed revenue reporting. I proposed a new system for data collection that streamlined the workflow and implemented weekly check-ins to ensure accountability. This resulted in a 30% reduction in forecasting time and gave leadership timely insights into sales performance.

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What do you understand about the financial technology landscape and Plaid’s position in it?

The financial technology landscape is rapidly evolving, with increased emphasis on providing seamless financial services through tech integration. Plaid plays a crucial role in this space by serving as a bridge between users and their financial institutions, enabling secure data sharing and fostering innovation in personal finance management.

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How would you approach data analysis to measure GTM performance?

Approaching data analysis for GTM performance begins with defining clear metrics that align with business objectives. I would leverage tools like SQL and Tableau to extract and visualize relevant data, conduct comparative analyses, and report findings regularly to stakeholders to drive decision-making and strategy adjustments.

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What do you think is the most important skill for a GTM Strategy & Operations Associate?

I believe the most important skill for a GTM Strategy & Operations Associate is analytical thinking. The ability to analyze complex data, draw actionable insights, and communicate effectively across departments ensures that strategies are data-driven and aligned with our business goals.

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How do you communicate complex ideas to stakeholders who may not have a technical background?

When communicating complex ideas, I focus on simplifying the information by breaking it down into digestible parts and using relatable analogies. Visual aids, such as charts or graphs, can also help convey messages effectively, ensuring that stakeholders from non-technical backgrounds can understand and engage with the material.

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Describe your experience with project management tools and methodologies.

I have extensive experience utilizing project management tools such as Asana and Trello, following Agile methodologies to manage developments and tasks. I prioritize clear task assignments, regular stand-ups, and retrospective meetings to incorporate feedback and continuously adapt the project plan as needed.

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Why do you want to work at Plaid, specifically in the GTM Strategy & Operations role?

I am particularly drawn to Plaid's mission of unlocking financial freedom. Working in the GTM Strategy & Operations role aligns with my passion for leveraging data-driven strategies and improving operational efficiencies to support a company that is making financial services more accessible for everyone.

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How do you stay updated with trends in the financial technology industry?

I stay updated with financial technology trends by subscribing to relevant industry publications, attending webinars and conferences, and engaging with thought leaders on platforms like LinkedIn. This continuous learning enables me to bring fresh insights to my role and anticipate shifts that could influence Plaid's strategy.

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What metrics would you consider most important for measuring the success of GTM initiatives?

For measuring the success of GTM initiatives, I would consider metrics like customer acquisition cost (CAC), customer lifetime value (CLTV), conversion rates, and sales growth over time. Additionally, tracking engagement metrics from marketing campaigns and partner performance can provide critical insights into the effectiveness of our strategies.

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Plaid’s mission is to unlock financial freedom for everyone.

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Full-time, on-site
DATE POSTED
March 5, 2025

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