Client Strategist

As a Client Strategist at Postscript, your main responsibilities will include developing SMS campaigns that resonate with customer brands, establishing advisory relationships to innovate marketing strategies, and analyzing performance data to drive customer growth. This role is pivotal in ensuring clients maximize their revenue through effective SMS strategies.

To thrive as a Client Strategist at Postscript, candidates should have at least 2 years of experience in a client-facing role within the direct-to-consumer space, a background in ecommerce and digital marketing, and a passion for crafting effective strategies. Strong analytical skills and excellent communication abilities are also essential.

Performance analysis for a Client Strategist at Postscript involves tracking and evaluating the effectiveness of SMS campaigns and strategies. You’ll leverage data insights to iterate on customer performance, making recommendations to enhance ROI. The role requires an analytical mindset to ensure rapid scaling for clients on the Postscript platform.

Data-driven insights are crucial for a Client Strategist at Postscript, as they enable you to optimize SMS marketing strategies based on real performance metrics. This approach allows you to iterate quickly, adapt marketing initiatives, and provide actionable advice that helps clients achieve their revenue goals.

The hiring process for the Client Strategist role at Postscript involves several steps, including an initial call with a recruiter, interviews with the hiring manager and team members, a homework assignment to assess problem-solving skills, and a final interview focused on the company’s values. This comprehensive approach ensures a great fit for both the candidate and the organization.

To answer effectively, share specific experiences where you designed SMS campaigns or worked on digital marketing strategies. Highlight your results, such as increased engagement or sales, and how these experiences make you an ideal candidate for the Client Strategist role.

Discuss your approach to client relations, emphasizing active listening, regular check-ins, and understanding their needs. Highlight examples where relationship-building led to successful outcomes in your previous roles.

Detail your experience in using data analytics to inform your marketing strategies. Discuss specific metrics you track and how they guide your decisions, allowing for targeted improvements to client campaigns.

Share a specific example of a challenging situation that required innovative solutions or adjustments in strategy. Focus on how you communicated with the client and the outcome of your actions.

Outline a step-by-step strategy for introducing SMS marketing, including setting goals, educating the client about potential benefits, and crafting initial campaigns that align with their brand voice to build trust and engagement.

Discuss resources you utilize to keep informed, such as industry publications, webinars, or networking events. Mention any communities or forums where you engage regularly to learn from peers.

Illustrate how collaboration enhances your effectiveness by mentioning experiences where working with cross-functional teams led to successful client outcomes. Emphasize communication and shared goals.

Explain your process for creating SMS messages, including understanding the client's brand voice, defining a clear call to action, and testing different formats for effectiveness while complying with regulations.

Highlight essential KPIs such as open rates, click-through rates, conversion rates, and unsubscribe rates. Explain how each metric provides insight into the campaign's effectiveness and areas for improvement.

Discuss the advantages of SMS marketing, such as high engagement rates, direct communication, and its ability to reach consumers where they are most active. Share any relevant data or studies that support your views.