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Senior Wholesale & Marketplaces Manager

About Us:

Primary is a mom-founded kids clothing brand on a mission to encourage every kid to be the truest version of themselves. Since launching in 2015, Primary offers an assortment of simple, beautiful, gender neutral styles known for their hand-me-downable quality, super soft and sustainable fabrics, and slogan-free designs. Our customers are passionate about our mission, which has led to incredibly strong repeat metrics and one of the highest NPS scores in the industry (85+). We are laser-focused on building a strong, sustainable and profitable (!!) business, and hiring the best people to help us get there.


Our company values kind and thoughtful self-starters who can think strategically and then work collaboratively with people across the organization to produce high-quality outcomes. We are also a very change-friendly group of people, and are always seeking fresh points of view to uncover ways we can improve our products, processes and team culture.


Full-Time Employee Benefits:

- 4-day work week: Fridays are flexible at Primary to allow you to manage your life-work balance

- Health, wellness, financial benefits: company-sponsored medical, dental, & vision insurance; HSA, FSA, & commuter accounts; 401(k) with company match, pet insurance, company-provided disability & life insurance, and more

- Generous time off: 3 weeks of PTO (plus another week after 2 years at Primary) + 3 annual floating holidays, unlimited sick time, 11 company-paid holidays (plus the week between Christmas & New Years), and 12 weeks fully-paid parental leave for all new parents

- Primary School: $100/month to spend on classes to help you grow (work related or not!) or on a gym membership

- Up to $500 to spend on improving your work from home setup (for remote roles)


Primary is looking for someone to drive strategy and sales within our growing wholesale and marketplace channels. This person will maximize performance of our existing accounts and identify new accounts and opportunities that align with our brand positioning and growth targets. They will be responsible for onboarding, monitoring performance, and maintaining relationships with wholesale and marketplace accounts. They will work cross-functionally to incorporate insights into product development and will be pivotal in developing processes to efficiently grow Primary’s presence across these distribution channels. We are looking for someone to ideally work on a hybrid basis from our NYC HQ alongside our merch, design, and sourcing teams.


What You'll Do:
  • Manage wholesale and marketplace relationships, serving as the primary internal and external point of contact, supporting ongoing relationships and onboarding new accounts.
  • Develop channel reporting and provide regular business updates, including monthly sales reviews, to Primary leadership.
  • Clearly communicate project deliverables, timelines, milestones, and results across the organization.
  • Partner with the operations and engineering teams to ensure efficient fulfillment and technology capabilities support channel requirements. 
  • Share sales insights and customer feedback with design and merchandising teams to incorporate sales opportunities into new product development.
  • Partner with the planning team on pre-season buys and in-season forecasting.
  • Manage all Primary assets across partner websites, including imagery, copy, and sequencing.
  • Regularly audit and track inbound and outbound shipments; effectively monitor sales and stock levels with key accounts.
  • Act as liaison between wholesale accounts and the design, merchandising, and sourcing teams on production and delivery timelines.
  • Work with marketing teams to optimize partner selling tools and evaluate promotional opportunities.


Your Experience Typically Includes:
  • Strong experience (typically 7+ years) in wholesale sales development
  • Clear history of cross-functional collaboration and partnership across teams (e.g., design, merchandising, marketing, operations, technology, finance)
  • Track record of achieving sales targets and driving revenue growth
  • Experience with marketplace platforms (e.g., Mirakl, Faire, Looker, Shopify) preferred
  • Children’s apparel experience preferred


We're Also Looking For:
  • Analytical agility, with an ability to turn data into clear and actionable insights
  • Ability to thrive in ambiguous and/or evolving environments 
  • Passion for strategic thinking, including proven project management and organization skills
  • Ability to express ideas clearly in meetings and in writing


$95,000 - $110,000 a year
In addition to base salary, all Primary employees receive stock options as part of their total compensation package.

At Primary, we believe that there is no one ‘perfect’ candidate. Everyone brings something different to the team, and our diversity is what makes us strong. Speaking of which - not only is discrimination illegal, it is simply not tolerated at Primary. We welcome all candidates who are currently eligible to work full-time in the United States for any employer to apply.


We want all candidates to thrive during the interview process! If there are any accommodations you would like for your interview, please let us know at HR at primary dot com. Our HR Director will work with you to set you up for success at any point during the interview process where you may need accommodations. Not sure if this applies to you? Primary is a proud Disclo customer - check out their quiz "Do I Qualify for Reasonable Accommodation?"



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What You Should Know About Senior Wholesale & Marketplaces Manager, Primary

At Primary, we’re on the lookout for a Senior Wholesale & Marketplaces Manager to spearhead our sales and strategy efforts within our expanding wholesale channels. Based in New York, NY, this role is perfect for someone who thrives on building relationships and maximizing performance with existing accounts while always seeking out new opportunities that resonate with our brand’s ethos. Since our inception in 2015, we've been committed to empowering children through our exceptional clothing line, and now, with your expertise, we can amplify our impact. You’ll be at the frontlines—managing our wholesale relationships and collaborating with teams across design, merchandising, and operations to ensure we hit our ambitious growth targets together. Your analytical skills will help transform data into insights that influence product development and channel strategies. Plus, at Primary, we believe in a healthy work-life balance with our unique 4-day work week! If you're passionate about driving sales in the children’s apparel market and want to join a company that values your contributions, then we’d love to hear from you.

Frequently Asked Questions (FAQs) for Senior Wholesale & Marketplaces Manager Role at Primary
What are the main responsibilities of a Senior Wholesale & Marketplaces Manager at Primary?

As a Senior Wholesale & Marketplaces Manager at Primary, you will manage key wholesale and marketplace relationships, acting as the main point of contact for both internal and external stakeholders. Your duties will include onboarding new accounts, monitoring their performance, and maintaining strong relationships. Additionally, you'll analyze sales data, develop channel reporting, and collaborate with various teams to integrate customer feedback into product development.

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What qualifications do I need for the Senior Wholesale & Marketplaces Manager position at Primary?

Typically, we look for candidates with at least 7 years of experience in wholesale sales development. You should have a demonstrable history of cross-functional collaboration, proven project management skills, and a track record of achieving sales targets. Experience with marketplace platforms, particularly in the children's apparel sector, is preferred.

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How does the hybrid work model function for the Senior Wholesale & Marketplaces Manager role at Primary?

The Senior Wholesale & Marketplaces Manager position at Primary offers a hybrid work model, allowing you to work both remotely and on-site in our New York HQ. Collaboration with our merchandising, design, and sourcing teams will primarily occur in person, fostering a strong team dynamic while still giving you flexibility.

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What unique benefits does Primary offer to its Senior Wholesale & Marketplaces Manager?

At Primary, we provide an array of benefits for the Senior Wholesale & Marketplaces Manager role, which includes a flexible 4-day work week, comprehensive health benefits, generous paid time off, and opportunities for professional development. Additionally, you will receive stock options as part of your compensation package, enhancing your connection to the company’s success.

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What traits are essential for success as a Senior Wholesale & Marketplaces Manager at Primary?

To thrive in the Senior Wholesale & Marketplaces Manager role at Primary, you need to possess strong analytical skills, strategic thinking, and the ability to adapt in dynamic environments. A passion for collaboration and clear communication will also be crucial as you work cross-functionally to drive results and improve our channels.

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Common Interview Questions for Senior Wholesale & Marketplaces Manager
Can you describe your experience with managing wholesale relationships in your previous roles?

When answering this question, focus on specific examples where you successfully managed wholesale accounts, highlighting your strategies and outcomes. Discuss how you built and maintained relationships, addressed challenges, and driven sales growth.

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How do you approach sales forecasting and inventory management?

Articulate your methods for sales forecasting based on historical data, market trends, and customer feedback. Discuss how you collaborate with planning teams to ensure you meet customer demands without overstocking.

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What is your experience with marketplace platforms, and how have they impacted your sales strategies?

Share your familiarity with marketplace platforms like Mirakl or Shopify, mentioning successful campaigns you've managed on these platforms. Highlight how data from these platforms influenced your sales and marketing strategies.

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Describe a time when you worked cross-functionally to achieve a business goal.

Provide a specific example that showcases your teamwork skills. Detail the different departments involved and how you contributed to aligning goals, improving processes, or launching successful initiatives.

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What strategies do you use to analyze sales data and share insights with your team?

Discuss the tools and methods you utilize to analyze sales data and how you communicate those insights effectively. Emphasize the importance of data-driven decisions in shaping product offerings and marketing efforts.

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How do you handle challenges with underperforming accounts?

Explain your approach to diagnosing issues within underperforming accounts, whether it's improving communication, adjusting marketing strategies, or providing additional support to the partners involved.

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What is your management style when onboarding new wholesale accounts?

Talk about your approach to onboarding, including the importance of establishing clear expectations, providing training resources, and maintaining open lines of communication throughout the process.

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How do you stay updated on industry trends and competitor strategies?

Share methods you use to keep yourself informed, such as reading industry reports, following relevant publications, attending trade shows, or networking within the industry to gain insights that inform your strategies.

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In your opinion, what makes a successful wholesale and marketplace strategy?

Discuss the critical components of a successful strategy, including thorough market research, strong relationship management, data analysis, and consistent communication with all stakeholders involved.

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Why do you want to work for Primary, and what excites you about this position?

Express your alignment with Primary’s values and mission. Mention specific initiatives, their product offerings, or their company culture that resonates with you, showcasing your genuine interest in contributing to their success as a Senior Wholesale & Marketplaces Manager.

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Primary is building the best experience for busy parents to shop for kids clothes. Founded by two moms who were previously early employees and executives at Diapers.com/Quidsi, Primary offers timeless styles for babies and kids 0-12, all in super ...

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Full-time, hybrid
DATE POSTED
April 2, 2025

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