Product Marketing Manager

The Product Marketing Manager at our Charlotte, North Carolina location will be responsible for developing GTM strategies, messaging, and positioning for new product introductions. Key duties include driving outreach campaigns, creating sales assets for luxury automation solutions, measuring campaign performance, and managing internal stakeholder expectations effectively.

To qualify for the Product Marketing Manager role, candidates should have at least 2 years of marketing experience, including the success of executing B2B campaigns. Strong communication, collaboration, project management, and organizational skills are crucial alongside proficiency in tools like Excel, Word, and PowerPoint.

In the role of Product Marketing Manager, you will collaborate closely with various teams, including creative marketing and sales personnel, to ensure alignment with company objectives and product strategies. This cross-functional partnership fosters innovation and helps drive successful product launches.

Ideal skills for a Product Marketing Manager in Charlotte include the ability to quickly identify patterns among problems, make informed decisions, and demonstrate excellent planning and execution capabilities. Strong problem-solving and project management skills are also highly valued.

Candidates for the Product Marketing Manager position should have at least 2 years of B2B marketing experience. Proven expertise in developing and executing multi-channel marketing campaigns is essential to succeed in this role.

When answering this question, highlight specific projects where you strategized and executed GTM plans. Discuss the channels you utilized, the impact on product launches, and any metrics that demonstrate your success.

Showcase your organizational skills by explaining your method for prioritization. Use examples such as utilizing project management tools, focusing on deadlines, and communicating proactively with team members to ensure successful project delivery.

Explain the analytical tools or metrics you rely on to measure performance. Illustrate your approach with specific examples, such as tracking engagement rates, conversion metrics, or revenue impact, to provide a comprehensive understanding of campaign efficacy.

Provide a detailed account of a successful collaboration, emphasizing communication, team dynamics, and how you navigated challenges. This illustrates your ability to work well in a matrixed environment.

Discuss the importance of customer insights and market research in shaping product strategy and messaging. Highlight how you've incorporated this feedback in past roles to enhance product offerings.

Share a thoughtful example that demonstrates your creative problem-solving skills, the steps you took to address the issue, and the positive outcome that resulted.

Illustrate your communication techniques, such as regular updates, feedback loops, and scheduling check-ins to maintain clarity and alignment of expectations between stakeholders and your marketing efforts.

Mention specific tools like Trello, Asana, or Microsoft Project that you use to keep track of deadlines and tasks. Highlight how these tools contribute to your ability to manage projects efficiently.

Outline demand generation strategies you've implemented, such as targeted campaigns, social media marketing, and content creation that have successfully engaged customers and driven product interest.

Explain your approach to audience segmentation and tailoring messages accordingly. Provide examples of how you can adjust the tone, language, and communication channels to resonate with different demographics.