Fast Facts

The Director of User Activation at RethinkCare will drive user engagement and activation within employer groups, leveraging data insights to optimize program utilization and enhance partnerships. This leadership role focuses on developing targeted campaigns and resources to promote effective use of RethinkCare solutions.

Responsibilities: Key responsibilities include developing strategies for user activation and engagement, leveraging data for targeted campaigns, creating activation toolkits, collaborating cross-functionally, and tracking campaign performance.

Skills: Required skills include a strong data-driven mindset, expertise in engagement campaign design, exceptional project management abilities, and excellent communication skills for presenting to stakeholders.

Qualifications: Preferred qualifications include 5-8 years of experience in user engagement within a SaaS or healthcare environment, and a bachelor's degree in Marketing, Business, or a related field, with an MBA preferred.

Location: This position allows remote work for candidates in specified states across the USA.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $100,000 - $150,000.

RethinkFirst was founded in 2007 with a mission to provide scalable, evidence-based autism treatment training tools and caregiver supports to an underserved population. In 2010, Rethink launched its first solution, a suite of special needs and behavior management offerings, to support K-12 education. Over time, we expanded our offerings to support the entire behavioral health community by adding solutions in the employer (RethinkCare), provider (RethinkBH), and payor (RethinkFutures) industries, and to drive whole child wellness and success in education (RethinkEd). 

Today, we’re proud to have almost 500 team members working to support over 2,000 customers worldwide as we work together to support our communities and help every individual reach their potential. 

Over the past fifteen years, RethinkFirst’s mission has evolved to transform the behavioral health landscape by inspiring and empowering all individuals with behavioral health challenges and those who support them. We continue to focus on the future of transforming behavioral health through data science, analytics, and enabling value-based care. With patent-pending solutions and the largest published ASD dataset, RethinkFirst can focus on improving outcomes and having a positive impact on the millions of lives it supports. 

RethinkCare is the first and only web-based program to provide effective & affordable clinical best practice treatment tools to support employees caring for individuals with developmental disabilities or behavioral challenges. Developed by internationally recognized behavior experts and leaders, Rethink empowers employees to understand, teach, and communicate better with their child or young adult, thus reducing stress and increasing productivity at work. 

Overview:

The Director of User Activation will be responsible for driving user registration, engagement, and activation within employer groups for RethinkCare solutions. This role will leverage data insights and develop targeted engagement strategies to maximize program utilization, enhance employer partnerships, and ensure that users are actively engaged with the RethinkCare platform. The Director will collaborate closely with Marketing, Customer Success, and Product teams to create compelling campaigns, design activation toolkits, and optimize user journeys, with a focus on increasing the value employers and their employees receive from the solutions.

Key Responsibilities:

• Drive User Activation & Engagement:
• Develop and execute strategies to increase the registration and ongoing usage of RethinkCare solutions within employer groups.
• Identify opportunities for enhancing user experience and activation, ensuring that employees within employer groups are fully engaged with the platform’s offerings.
• Lead initiatives that drive user awareness, adoption, and long-term engagement with RethinkCare programs, ensuring optimal usage of available resources.
• Leverage Data & Insights:
• Utilize claims data, eligibility files, and employer-specific insights to design and refine engagement strategies tailored to individual employer needs.
• Analyze data to identify patterns, trends, and areas for improvement in user engagement, and use these insights to inform campaign development.
• Work closely with data teams to ensure that insights are actionable and aligned with both user needs and business objectives.
• Develop Targeted Campaigns & Events:
• Design and implement email, digital, and onsite engagement initiatives aimed at increasing awareness and utilization of RethinkCare programs.
• Develop campaigns targeting both employers and employees, aligning messaging with key pain points and goals.
• Plan and execute events or webinars that drive deeper engagement with RethinkCare offerings, ensuring a broad reach across all employer groups.
• Create Activation Toolkits:
• Develop comprehensive, customizable employer toolkits that include marketing materials, communication plans, and best practices to encourage active user engagement.
• Equip employer partners with the resources they need to promote RethinkCare solutions effectively within their workforce.
• Ensure toolkits are adaptable to different employer groups, taking into account their unique workforce demographics and needs.
• Cross-Functional Collaboration:
• Partner closely with the Marketing, Customer Success, and Product teams to ensure alignment across messaging, user journeys, and overall activation strategies.
• Work collaboratively with the Product team to ensure that user feedback is incorporated into platform updates and that product features align with user activation goals.
• Align strategies with Customer Success to ensure smooth transitions from onboarding to active usage and to drive long-term user satisfaction.
• Employer & Benefits Liaison:
• Act as a strategic partner to employer benefits teams, ensuring clear communication, engagement tactics, and solutions that align with their workforce’s unique needs.
• Collaborate with HR and Benefits teams within employer groups to create tailored strategies that promote the adoption and ongoing use of Rethink Care solutions.
• Provide expertise and guidance to employers on how to integrate Rethink Care solutions into their existing benefits offerings.
• Performance Tracking & Reporting:
• Define key metrics for success in user activation and engagement, including registration rates, active usage, and retention.
• Track and report on the performance of engagement campaigns, analyzing data to determine effectiveness and areas for improvement.
• Use data insights to refine strategies, optimize ongoing initiatives, and ensure that user activation goals are met consistently.

Qualifications:

• Experience:
• 5-8 years of experience in user engagement, marketing, customer success, or similar roles within a SaaS, healthcare, or benefits-related environment.
• Experience in driving user activation, onboarding, and engagement, with a track record of achieving measurable results.
• Familiarity with healthcare solutions, employee benefits programs, or wellness platforms is a plus.
• Skills:
• Strong data-driven mindset, with the ability to leverage data and insights to develop effective user engagement strategies.
• Expertise in designing and executing email, digital, and event-based engagement campaigns.
• Exceptional project management and organizational skills, with the ability to juggle multiple initiatives simultaneously.
• Excellent communication skills, both written and verbal, with the ability to present to internal stakeholders and employer partners.
• Experience working cross-functionally with Marketing, Product, Customer Success, and other teams.
• Education:
• Bachelor’s degree in Marketing, Business, Health Administration, or a related field (MBA or advanced degree preferred).
• Personal Traits:
• Results-oriented, with a strong focus on driving user engagement and satisfaction.
• Highly collaborative and adaptable, with the ability to work effectively across teams and employer groups.
• Proactive and creative problem-solver, with the ability to think outside the box to drive user activation.
• Passionate about improving healthcare and employee wellness outcomes.

Benefits

• Generous health, dental, & vision benefits package 
• Flexible paid time off 
• 11 paid company holidays 
• 401k + matching 
• Parental leave 
• Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing.  

Location: Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IL, IN, KY, LA, MD, MA, MI, MN, MO, NC, NE, NH, NJ, NV, OH, OR, PA, RI, TN, TX, VA, WA, WI 

Our commitment to an inclusive workplace 

RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities. 

JazzHR Privacy Policy 

JazzHR Terms of Use 

California Privacy Notice 

#remote