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Lead SEO Analyst

SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry.

We are looking for an experienced Lead SEO Analyst to join SeatGeek’s Growth Marketing team to help shape our search roadmap and strategy. This person should be a jack of all SEO trades, with robust onsite, offsite, and technical experience. A strong collaborator with impeccable communication skills, this person should come to the table with concrete ideas and plans for projects with a good understanding of SEO timelines and stakeholder management. 

In an industry that is very search-focused and dynamic, you will help develop and execute our strategy to capture and grow transactions through SEO and expand organic search visibility, working alongside our product, marketing and data science teams to keep SeatGeek as a leader in organic search. You’ll report to our Senior Manager, SEO.

What you'll do

  • Partner with the Senior SEO Manager on roadmap and strategy for the team
  • Work closely with dedicated partners in Product/engineering to ensure core website is SEO-optimized
  • Collaborate with cross-functional stakeholders to make sure all team inputs are considered in SEO projects 
  • Own end-to-end SEO projects from ideation through to execution and reporting
  • Conduct on-page content audits, content gap analyses, keyword research and more to ensure leading search, UX, and content best practices.
  • Conduct technical audits and site crawls to monitor site health and speed and provide actionable recommendations for stakeholders to improve performance.
  • Identify new content/backlink opportunities from search landscape 
  • Provide SEO education, providing best practices documentation to internal teams to ensure a strong understanding of the channel company-wide

What you have

  • 6+ years of in-house or agency SEO work experience 
  • Strong familiarity with technical SEO. Existing knowledge of basic web development (HTML + JavaScript) is preferred
  • Proven history of collaborating alongside product and engineering teams to prioritize and scope work 
  • E-commerce SEO experience. Familiarity with competitive audits and tactical strategies to make the most of Google’s changing SERP landscape.
  • Robust understanding of keyword research and entity analysis to create best in class site coverage and information architecture
  • Data savviness and the ability to pull insights out of complex data sets. Experience using a BI tool, like Looker and familiarity with SQL is a plus  
  • Understanding of how to use AI and LLMs to supercharge productivity and create scalable solutions
  • Strong communication skills, and the ability to clearly and concisely articulate recommendations and insights leveraging only the most compelling data and analytics for support 
  • SEO tools: familiarity with any of Screaming Frog, SEMRush, Google Search Console, and Ahrefs is preferred

Perks

  • Equity stake
  • Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
  • A WFH stipend to support your home office setup
  • Unlimited PTO
  • Up to 16 weeks of paid family leave
  • 401(k) matching program
  • Health, vision, dental, and life insurance
  • Up to $25k towards family building services
  • $500 per year for wellness expenses
  • Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
  • $120 per month to spend on tickets to live events
  • Annual subscription to Spotify, Apple Music, or Amazon music

 


The salary range for this role is $96,000 - $140,000. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.

SeatGeek is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings. Come join us!

To review our candidate privacy notice, click here.

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$96000K
$140000K

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What You Should Know About Lead SEO Analyst, SeatGeek

At SeatGeek, we're on a mission to revolutionize the ticketing industry by focusing on creating powerful experiences through live events. We're excited to extend an invitation to experienced candidates for the Lead SEO Analyst position on our Growth Marketing team. As a Lead SEO Analyst, you will be instrumental in shaping our search roadmap and strategy. You should be adept in all areas of SEO, encompassing onsite, offsite, and technical skills. Collaboration is key, and your strong communication skills will help you bring forth concrete ideas and actionable plans for exciting SEO projects. You will play a critical role in developing strategies aimed at capturing more transactions via organic search and improving our visibility online. Working alongside our product, marketing, and data science teams, you’ll ensure that SeatGeek remains a leader in organic search. You will take ownership of various SEO projects from start to finish, conducting audits, keyword research, and providing best practices for internal teams. If you have 6+ years of SEO experience, technical savvy, and a knack for data analysis, we want to hear from you. Join us and help contribute to a culture where creativity and innovation thrive, all while enjoying perks like unlimited PTO and a flexible work environment. Let's make live events accessible to everyone, together at SeatGeek!

Frequently Asked Questions (FAQs) for Lead SEO Analyst Role at SeatGeek
What are the main responsibilities of the Lead SEO Analyst at SeatGeek?

The Lead SEO Analyst at SeatGeek is responsible for shaping the SEO roadmap and strategy, collaborating with the product and engineering teams, conducting technical audits, and owning end-to-end SEO projects. This role also includes conducting keyword research, identifying content opportunities, and providing SEO education within the organization.

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What qualifications are required for the Lead SEO Analyst position at SeatGeek?

Candidates for the Lead SEO Analyst position at SeatGeek should have at least 6 years of SEO experience, a strong grasp of technical SEO, and familiarity with HTML and JavaScript. A background in e-commerce SEO, along with data analysis skills and SEO tool proficiency, is highly desirable.

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How does the Lead SEO Analyst collaborate with other teams at SeatGeek?

The Lead SEO Analyst at SeatGeek collaborates closely with product, engineering, and marketing teams. This includes prioritizing SEO projects, ensuring SEO best practices are integrated into the website, and making data-driven recommendations for improvements across various departments.

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What tools does the Lead SEO Analyst use at SeatGeek?

At SeatGeek, the Lead SEO Analyst uses various SEO tools such as Screaming Frog, SEMRush, Google Search Console, and Ahrefs to conduct audits, analyze data, and identify opportunities for improving search performance.

Join Rise to see the full answer
What perks are offered for the Lead SEO Analyst role at SeatGeek?

The Lead SEO Analyst position at SeatGeek offers a range of exciting perks including equity stake, flexible work environment, unlimited PTO, health benefits, a stipend for home office setup, and support for wellness expenses among others, making it a great opportunity for the right candidate.

Join Rise to see the full answer
Common Interview Questions for Lead SEO Analyst
Can you explain your experience with technical SEO related to e-commerce?

In your response, highlight specific technical SEO strategies you've implemented for e-commerce websites. Discuss how you optimized product pages, improved site speed, and conducted audits to enhance overall site health, emphasizing your impact on organic search performance.

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How do you approach keyword research and analysis?

When answering this question, explain your systematic approach to identifying relevant keywords. Discuss the tools you use to analyze keyword volume, competition, and intent, and mention any methods you follow to ensure content covers these keywords appropriately.

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What is your process for conducting content audits?

Outline your comprehensive process for content audits, including identifying underperforming content, analyzing user engagement metrics, and making recommendations for updates or improvements based on best practices for SEO and user experience.

Join Rise to see the full answer
Describe a successful SEO project you initiated and led.

Share a story about a specific project where your leadership contributed to its success. Discuss the initial challenges, the strategy you implemented, the collaboration with other teams, and the measurable outcomes that resulted from your efforts.

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What SEO tools are you proficient in and how have they helped you in previous roles?

List the SEO tools you are most experienced with and describe how each has contributed to your success. Highlight situations where specific insights from these tools led to tangible improvements in site performance or campaign outcomes.

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How do you stay updated with the ever-changing SEO landscape?

Demonstrate your commitment to professional growth by sharing the resources you follow, such as SEO blogs, webinars, and forums. Mention how you’ve applied trending strategies or insights from the community to improve results in your previous roles.

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What role does data leadership play in your SEO strategies?

Discuss your method of leveraging data analytics to inform your SEO strategies. Explain how you evaluate performance metrics, derive actionable insights, and present data in a compelling narrative to justify your SEO initiatives.

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How do you prioritize SEO projects in a dynamic environment?

Share your strategy for balancing multiple SEO projects by discussing how you assess the potential impact and urgency of each task. Highlight how you involve stakeholders to ensure alignment and focus on high-value activities.

Join Rise to see the full answer
Can you describe your experience with backlink strategies?

Detail your experience in developing successful backlink strategies. Explain how you identify opportunities, the techniques you use to reach out for backlinks, and how you measure the effectiveness of these campaigns.

Join Rise to see the full answer
How do you collaborate with developers and designers to enhance SEO?

Discuss your approach to collaborating with cross-functional teams, particularly developers and designers. Mention how you communicate technical SEO needs, navigate potential challenges, and ensure that SEO principles are integrated into design and development processes.

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Help the world experience more live.We believe live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude, we’re simplifying and modernizing the ticketing industry.

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Full-time, remote
DATE POSTED
March 12, 2025

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