eCommerce Operations Analyst
SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.
What you get to do:
As the eCommerce Operations Analyst, you will be responsible for implementing the company’s ecommerce strategy. You will be accountable for creating demand and driving ecommerce revenue for the parks. You will work closely with internal stakeholders and will champion ecommerce best practices across the company through deep expertise, earned influence and effective change management. You will:
- Implement ecommerce best practices to improve online guest experience, increase revenue performance and ensure that the level of investment is consistent with expected ROI.
- Organizes and maintains calendar for eCommerce products, landing pages, special initiatives, etc. (Includes configuration and development within content management system, graphic changes, merchandising strategy, testing and optimization).
- Builds and maintains eCommerce products, ensuring all are updated according to established specifications and timeframes.
- Maintains and grows awareness of digital marketing trends and the implications that these technologies have on marketing to the company’s target consumer.
- Supports web/mobile and eCommerce creative development and redesign efforts.
- Works closely with Park and corporate leadership teams to align business goals supporting ecommerce needs for all park websites.
- Proactively investigate website traffic shifts and trends using Google Analytics and other reporting tools, and provide solutions for upcoming challenges.
- Provides insights, trends and best practices to drive ecommerce performance.
- Provides support to the Manager on a variety of projects including budgets and trending reports.
- Performs other duties as assigned.
What it takes to succeed:
- Bachelor’s degree in Marketing or related field; MBA or related post-graduate degree preferred.
- 5+ years of marketing experience.
- 2+ years of experience in digital marketing or project management.
- Experience with SiteCore or similar Content Management System, with a working knowledge of HTML, Google Analytics (or equivalent) is strongly preferred.
- Excellent communication skills (written and oral) with an ability to adapt communication style to a number of different audiences.
- Ability to manage and prioritize diverse projects.
- Enthusiastic and confident change-agent with the ability to work in a demanding and fast paced environment.
The perks of the position:
- Paid Time Off
- Complimentary Park Tickets and Passes
- Park Discounts on Food and Merchandise
- Medical, Dental, and Vision Insurance
- 401K Retirement plan
- Voluntary Insurance
- Life Insurance
- Disability Benefits
- Tuition Reimbursement
- Dependent and Health Care Flexible Spending Accounts
- Employee Assistance Program
- Legal Assistance Plan
EEO Employer:
SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.
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Are you ready to dive into an exciting adventure with SeaWorld Parks & Entertainment as an eCommerce Operations Analyst? In this role, you'll be at the forefront of implementing our eCommerce strategy, shaping the guest experience for millions who visit our parks. Imagine driving eCommerce revenue while collaborating with talented internal stakeholders and sharing your expertise in best practices across teams. Here at SeaWorld, we prioritize both our passion for animals and our drive to offer unforgettable experiences, and as part of our team, you'll be instrumental in making that happen. Responsibilities will include creating and optimizing online guest experiences, managing a calendar for eCommerce products and special initiatives, and utilizing tools like Google Analytics to analyze trends. You'll also support creative efforts for website and mobile/online platforms and work closely with park leadership to ensure we meet our business goals. To thrive in this role, you'll need a Bachelor’s degree in Marketing or a related field, 5+ years of marketing experience, and 2+ years in digital marketing. We're looking for someone with excellent communication skills and the ability to adapt their style for different audiences. If you're a change-agent who thrives in fast-paced environments, this is your opportunity to help shape a memorable journey for guests while enjoying great perks like paid time off, park discounts, and medical benefits. Come join SeaWorld and make waves in the eCommerce world!
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