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Marketing & Communications Manager

Company Description

Our purpose is to make a difference in the world by reducing carbon emissions and improving access to clean energy with every module we make.

At Silfab Solar, the energy of our people is the power behind our success. Our employees actively shape the solar innovations of tomorrow, while adhering to the highest ethical operating standards and promoting a respectful and safe workplace for our diverse workforce.

Our state-of-the art facilities in the US and Canada engineer and design the latest generation of solar products and utilize advanced manufacturing technology to produce high-efficiency PV cells and modules intended to outperform the market. As a profitable and rapidly expanding company in one of the fastest-growing sectors in the renewable energy industry, Silfab provides you with an incredible opportunity to build your career and contribute to a sustainable future. We are committed to investing in our employees, providing a dynamic and supportive environment for learning and professional growth.  We offer competitive pay, generous benefits, and opportunities for advancement, but more importantly, we offer you the ability to make a real difference in the world.

Together we can create a brighter, cleaner future for generations to come. 

Job Description

Essential Duties and Responsibilities

  • · Build and manage community partnerships, representing Silfab Solar to foster local connections and support within the solar industry.
  • · Engage with customers, distributors, and industry partners, focusing on the Southeastern region.
  • · Organize and lead facility tours and events for clients, stakeholders, and community members, both at our site and at industry events.
  • · Actively participate in local and solar industry communities to boost Silfab's reputation and community connection.
  • · Collaborate with the marketing team to manage various integrated communications and marketing activities internally and externally.
  • · Assist in the development and execution of the annual marketing and communications plan.
  • · Develop and maintain external sales collateral for the sales team, including data sheets, brochures, signage, and trade show materials.
  • · Work with cross-functional departments and sales to gauge campaign performance and implement improvements.
  • · Develop strategic marketing initiatives with key partners to strengthen Silfab Solar’s value proposition in the market.
  • · Manage digital marketing initiatives, including social media channels, and provide relevant content updates to the website.
  • · Source or develop content for newsletters, email campaigns, and other marketing materials.
  • · Monitor industry news, competitor updates, and social media for insights and data relevant to internal stakeholder.

Qualifications

Education and/or Experience

  • · Bachelor’s degree in Business, Marketing, PR & Communications, or Digital Marketing.
  • · 5+ years of experience in a B2B marketing or communications role (manufacturing experience is a plus).
  • · Proven expertise in digital marketing and social media management.
  • · Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook)
  • · Exceptional verbal and written communication skills.
  • · Hands-on experience with Adobe Photoshop, InDesign, Canva, and Adobe Illustrator.
  • · Strong project management, customer service, and organizational skills.
  • · Willingness to be a team player and take on a wide range of tasks, from strategic planning to hands-on event setup.
  • Preferred
  • · Proficiency with Microsoft CRM or Salesforce. 
  • · Proficiency with graphic design 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Average salary estimate

$75000 / YEARLY (est.)
min
max
$65000K
$85000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing & Communications Manager, Silfab Solar

Are you passionate about renewable energy and looking to make a significant impact in the world? Silfab Solar is on the hunt for a Marketing & Communications Manager to join our team in Fort Mill, SC! In this role, you'll be the heart of our community outreach, fostering meaningful connections with customers, distributors, and industry partners across the Southeastern region. If you love to organize events and engage with stakeholders, you’ll thrive while leading facility tours and attending industry gatherings. Collaborating closely with our marketing team, you'll help craft and execute our annual marketing and communications plan, while also developing external sales materials that showcase our innovative solar products. Your expertise in digital marketing will shine as you manage our social media channels and provide fresh, relevant content for newsletters and other marketing materials. With a focus on strategic initiatives, you’ll strengthen Silfab’s presence in the renewable energy market. If you're ready to blend creativity with strategy and take your career to the next level in an industry that’s shaping a sustainable future, Silfab Solar wants to hear from you!

Frequently Asked Questions (FAQs) for Marketing & Communications Manager Role at Silfab Solar
What are the key responsibilities of the Marketing & Communications Manager at Silfab Solar?

The Marketing & Communications Manager at Silfab Solar is responsible for building community partnerships, leading facility tours, managing digital marketing initiatives, and developing sales collateral. With a focus on the Southeastern region, the manager engages with customers and industry partners while collaborating on integrated marketing activities and executing the communications plan.

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What qualifications are necessary to become a Marketing & Communications Manager at Silfab Solar?

To succeed as a Marketing & Communications Manager at Silfab Solar, candidates should possess a Bachelor’s degree in Marketing or a related field, along with over 5 years of B2B marketing experience, preferably in manufacturing. Proficiency in digital marketing, strong communication skills, and hands-on experience with design tools like Adobe Creative Suite are essential for this role.

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How does the Marketing & Communications Manager contribute to the community at Silfab Solar?

The Marketing & Communications Manager plays a vital role in connecting Silfab Solar to the community by building partnerships, organizing events, and representing the company at industry gatherings. These efforts help foster local connections and enhance Silfab's reputation within the solar industry.

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What skills are important for the Marketing & Communications Manager position at Silfab Solar?

Important skills for the Marketing & Communications Manager at Silfab Solar include strong verbal and written communication abilities, project management, and organizational skills. A solid understanding of digital marketing strategies and social media management is crucial, along with creativity in content creation and design.

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What opportunities for growth can the Marketing & Communications Manager expect at Silfab Solar?

As a Marketing & Communications Manager at Silfab Solar, there are numerous opportunities for professional growth and advancement. The dynamic and supportive work environment encourages employees to develop their skills and take on new challenges, all while contributing to a sustainable future.

Join Rise to see the full answer
Common Interview Questions for Marketing & Communications Manager
Can you describe your experience with community partnerships as a Marketing & Communications Manager?

When answering this question, focus on specific examples of how you've built and managed community relationships in previous roles. Highlight the outcomes of these partnerships and your strategies for engagement.

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What digital marketing tools are you proficient in as a Marketing & Communications Manager?

Be prepared to mention tools you've used, such as social media platforms, email marketing software, and content management systems. Discuss how you've leveraged these tools to achieve marketing objectives.

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How do you measure the success of your marketing campaigns?

Explain the metrics you use to gauge success, such as engagement rates, conversion rates, and ROI. Share specific examples of campaigns you've analyzed and the insights you gained from your measurements.

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Could you walk us through a marketing project you successfully managed?

Discuss a specific project from start to finish, detailing your role, the challenges faced, and how you overcame them. Emphasize teamwork, planning, and execution skills.

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What strategies do you employ to stay current with industry trends?

Share your methods for staying informed, such as attending conferences, subscribing to industry publications, and networking with other professionals. Show your enthusiasm for continuous learning.

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How do you balance strategic planning and hands-on execution in marketing?

Talk about your ability to shift between high-level strategy and detailed execution, providing examples of how you manage both aspects effectively. Highlight your organizational skills to demonstrate how you juggle multiple tasks.

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Describe your approach to social media management.

Discuss how you develop social media strategies, engage with your audience, and analyze performance metrics. Mention any platforms you specialize in and how your social media efforts align with broader marketing goals.

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What role does customer feedback play in your marketing strategy?

Explain how you incorporate customer feedback into your strategy to enhance campaigns and product offerings. Provide examples of changes you've made based on customer insights.

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Have you had experience with graphic design, and how has it impacted your marketing efforts?

Discuss your experience with design software and how you've created visually compelling marketing materials. Share examples of how effective design has enhanced your campaigns.

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How do you approach collaboration with cross-functional teams?

Talk about the importance of communication and building relationships with colleagues from different departments. Provide examples of successful collaborations and how they contributed to achieving project goals.

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Silfab Solar is the North American manufacturing leader in the design and development of ultra-high-efficiency, premium quality PV modules. Established in 2010, Silfab Solar is headquartered in Ontario, Canada.

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Full-time, on-site
DATE POSTED
January 10, 2025

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