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Sales Operations Director

Sonar solves the trillion-dollar challenge of bad code. Sonar equips organizations to achieve and sustain a Clean Code state by empowering developers to write consistent, intentional, adaptable, and responsible code. Clean Code produces software that is maintainable, reliable, and secure, allowing development teams to spend less time fixing issues and more time innovating. With Sonar, and by employing the company’s Clean as You Code methodology, organizations minimize risk, reduce technical debt, increase productivity, and derive more value from their software in a predictable and sustainable way.


Sonar’s open-source and commercial products – SonarLint, SonarCloud, and SonarQube – support over 30 programming languages, frameworks, and infrastructure technologies. Trusted by more than 500,000 organizations and used by more than 7 million developers globally to clean more than half a trillion lines of code, Sonar is integral to delivering better software.


The impact you can have


Our Sales Operations Director will be an integral member of our Sales Operations team, partnering with Sales, Customer Success, and Marketing teams to support Field Sales and Sales Leadership through Go-To-Market Planning, Sales Process Optimization, CRM System & Implementation, and driving operational initiatives to increase sales productivity and efficiency. 


This role will support in improving sales effectiveness by implementing measurable processes to improve sales & marketing efficiency and supporting sales leadership by producing actionable reporting and analysis to drive day-to-day strategy and tactics. 


On a daily basis, you will
  • Serve as a trusted advisor and sales operations lead to field sales and sales leadership 
  • Develop, track and manage the forecast process, performance analysis, metrics/KPIs to drive forecast accuracy
  • Partner with Sales and critical cross-functional teams to execute on annual planning (e.g. sales capacity planning, territory planning and management, comp plan design, quota setting, etc.) 
  • Lead pipeline performance analysis to ensure quality and to identify areas of concern and best practices. Use this analysis to provide actionable feedback and areas of focus 
  • Drive sales analytics data gathering, reporting, and improvements
  • Implement best practices and standardization of sales processes, keeping repeatability and scalability top of mind
  • Ensure alignment of Sales team with overall company objectives and priorities
  • Use data and qualitative information to drive and optimize our business
  • Structure and evaluate business problems, design and implement actionable recommendations, and track success metrics
  • Define programs and processes that promote landing new business, up-sell and cross-sell opportunities in partnership with Sales, Marketing and Customer Success 
  • Help drive the preparation of QBRs and sales leadership offsite 
  • Align and drive strategic initiatives from Sales leadership across internal Sonar resources and groups to further improve sales performance 
  • Partner to prepare business analysis for QBRs, Summits, All Hands and lead staff calls for Sales lead as needed
  • Maintain effectiveness when experiencing major changes in work responsibilities or environment (e.g., people, processes, structure, or culture); adjust effectively to change by exploring the benefits, trying new approaches, and collaborating with others to make the change successful


The skills you demonstrate
  • 5+ years of experience in Sales Operations or Business Operations
  • Proven success in driving operational excellence 
  • High motivation for continuous improvement and ability to drive impact
  • Experience working with a SaaS company; high growth startup experience a plus  
  • Experience working in a high-volume, PLG, or inbound-demand Marketing and Sales GTM funnel
  • Understanding of and ability to articulate trends in churn, expansion, ARR, LTV, CAC, etc. 
  • Business Intelligence, Analytics and Data experience (Tableau, SF)
  • Superior organizational and analytical skills
  • Ability to independently identify problems, propose solutions and execute on those solutions
  • Experience working in multinational organizations a plus
  • Bachelor's degree in Business Management or Finance concentration a plus


Why you will love it here


• We value a safe work culture - founded in respect, kindness, and the right to fail.

• We hire great people - we value communication skills as much as technical prowess and we strive to create a work environment that allows for everyone to succeed and feel empowered to do their best work. Our 500+ SonarSourcers from 35 different nationalities can relate!

• Work-life balance - a healthy work-life balance is very important at Sonar.

• Flexible hours - we schedule our days in order to be effective at work, while also being able to enjoy life’s important moments.

• We promote continuous learning - in an ever-changing industry, learning new skills is the key to growth and success! We're happy to support all employees in this journey if desired. 



What we do


As Home of Clean Code, Sonar is the ultimate solution to achieving Clean Code for developers and organizations alike. 


The company was formed to develop the open-source tool SonarQube, which has since become the go-to standard in code quality management. We strive every day to pave the way for developers, tackling the toughest issues head-on and pushing the limits of what’s possible. 



Who we are


At Sonar we believe in people, dedication, and innovation. We’re a team of problem solvers who are passionate and relentless in their respective missions. We want to work with people who are ready and willing to fasten their seat belts and be part of an incredible ride! 


Our Core Values are: Smarter Together, Excellence, Innovation, and Delivery. They reflect our unique culture and we expect them to help shape and positively strengthen our organization. 


If you want to learn more about our culture, check out our blog post.


Join us; we’ll be smarter and stronger together!


Sonar is an equal opportunity employer and is committed to treating every employee with equal respect and fairness. We maintain a zero-tolerance policy toward any form of discrimination. All candidates will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, veteran status, disability, or any other legally protected status.

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CEO of Sonar
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Olivier Gaudin
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Average salary estimate

$125000 / YEARLY (est.)
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$100000K
$150000K

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What You Should Know About Sales Operations Director, Sonar

At Sonar, the role of Sales Operations Director in Austin is not just about numbers; it’s about crafting the future of software development. As a key member of our Sales Operations team, you’ll partner with Sales, Customer Success, and Marketing departments to spearhead our Go-To-Market strategies while optimizing sales processes. With a passion for Clean Code, you’ll oversee critical initiatives that boost sales productivity and efficiency, all while striving to enhance the customer experience. Your days will be filled with actionable reporting, driving sales analytics, and ensuring that every sales effort aligns with our overarching company goals. You’ll have the opportunity to collaborate across departments, shaping annual planning, defining programs for new business, and leading the charge in QBR preparations. Your expertise and innovative ideas will guide improvements in pipeline performance and standardize best practices across our sales processes. At Sonar, we celebrate creativity, continuous improvement, and a commitment to quality. If you possess a robust background in Sales Operations, particularly in the SaaS environment, this role could be your next thrilling challenge. Join us, and let’s make software development a better, cleaner place together!

Frequently Asked Questions (FAQs) for Sales Operations Director Role at Sonar
What are the main responsibilities of a Sales Operations Director at Sonar?

The Sales Operations Director at Sonar will play a critical role in driving sales productivity and efficiency. Key responsibilities include managing the sales forecasting process, conducting pipeline performance analysis, collaborating with Sales and cross-functional teams to execute annual planning, and implementing measurable sales processes to enhance operational excellence. This position also involves producing actionable reporting to help sales leadership strategize effectively.

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What qualifications are necessary for the Sales Operations Director position at Sonar?

To be considered for the Sales Operations Director position at Sonar, candidates should have over 5 years of experience in Sales Operations or Business Operations, ideally within a SaaS company. A proven track record of driving operational excellence, experience with high-volume sales processes, and familiarity with analytics tools like Tableau or Salesforce are essential. Additionally, a Bachelor's degree in Business Management or a related field is preferred.

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How does the Sales Operations Director support organizational goals at Sonar?

The Sales Operations Director at Sonar is instrumental in aligning the Sales team with the broader company objectives. This is achieved through strategic planning, performance analysis, and the development of programs designed to boost new business, upsell, and cross-sell opportunities. The Director also plays a vital role in fostering effective communication between departments to meet and exceed sales targets.

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What skills are essential for the Sales Operations Director role at Sonar?

Essential skills for the Sales Operations Director role at Sonar include superior organizational and analytical skills, along with proficiency in data analysis and business intelligence. Candidates should possess strong problem-solving abilities, experience in developing effective sales processes, and the capability to communicate effectively across teams. A high motivation for continuous improvement and adaptability in a fast-paced environment are also critical.

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What is the company culture like for a Sales Operations Director at Sonar?

At Sonar, the culture is founded on respect, inclusivity, and the right to fail. As a Sales Operations Director, you’ll find a supportive environment that values communication and teamwork. We prioritize work-life balance and encourage continuous learning, creating a space where everyone can thrive and contribute to our mission of clean code and software excellence.

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Common Interview Questions for Sales Operations Director
How do you approach sales forecasting as a Sales Operations Director?

When addressing sales forecasting, I focus on gathering historical data and analyzing trends. I ensure that forecasts are based on solid metrics and collaborate closely with the sales team to incorporate qualitative insights, which helps in enhancing the accuracy of predictions. Being proactive in addressing any discrepancies and adjusting strategies accordingly is key to my approach.

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Can you describe a situation where you improved sales processes?

In my previous role, I identified bottlenecks in the lead qualification process that slowed down sales cycles. By implementing a standardized qualification framework and providing training, we reduced average lead processing time by 30%. This resulted in higher conversion rates and improved the overall efficiency of the sales team.

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How do you ensure alignment between sales and marketing teams?

To ensure alignment between sales and marketing, I initiate regular communication and collaborative planning sessions. We review our objectives together, analyze performance metrics, and adjust our strategies accordingly. By fostering a culture of shared goals and accountability, we maximize our sales effectiveness and marketing efforts.

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What metrics do you find most important for measuring sales performance?

I consider metrics such as customer acquisition cost (CAC), monthly recurring revenue (MRR), churn rate, and sales velocity to be crucial in assessing sales performance. These metrics provide insight into the efficiency of our sales processes and help identify areas for improvement, driving informed decision-making.

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Describe your experience with CRM systems and how they enhance sales operations.

I have extensive experience with CRM systems such as Salesforce. These platforms are instrumental in managing customer relationships and tracking sales activities. By leveraging CRM analytics, I can derive meaningful insights that assist in forecasting, pipeline management, and strategy development to further streamline sales operations.

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How do you handle changes in sales strategies or team structure?

I embrace change by promoting a culture of adaptability within the team. I actively communicate the purpose behind changes and encourage feedback. By engaging stakeholders during transitions, I ensure that everyone is on board and understands the new direction, which minimizes disruption and fosters teamwork.

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What role does data analysis play in your decision-making process?

Data analysis is at the heart of my decision-making process. I rely on quantitative data to identify trends, measure performance, and evaluate outcomes. By employing data-driven insights, I can propose strategic initiatives that enhance sales efficiency, thereby maximizing the team’s impact and aligning with company objectives.

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How do you promote continuous improvement within your sales operations team?

I foster a mindset of continuous improvement by encouraging team members to share insights and suggest new methods. Regular training sessions, performance reviews, and the implementation of feedback loops are part of my approach to ensure that we are always evolving and refining our sales processes.

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What strategies do you use to analyze pipeline performance?

To analyze pipeline performance, I employ a combination of data review and qualitative assessments. I track metrics such as conversion rates at each stage and conduct in-depth reviews with the sales team to identify strengths and weaknesses. This comprehensive approach allows us to develop targeted strategies to improve pipeline health and conversion efficiency.

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What experience do you have with building cross-functional relationships?

I have cultivated cross-functional relationships by proactively collaborating with different departments such as Marketing, Customer Success, and Product teams. By aligning our objectives and maintaining open channels of communication, I ensure that we work symbiotically towards common goals, ultimately driving sales success and customer satisfaction.

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As a company, we aim to have every developer and development team using our products for their code quality and security. The founders believed that building a great place to work with a strong culture would help us make this goal come true in fos...

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December 12, 2024

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