Field Marketing Specialist

As a Field Marketing Specialist at Starry, your primary responsibilities will include coordinating and executing field acquisition events, optimizing hyper-local marketing strategies, and collaborating with various teams to meet business goals. You'll also foster community engagement and manage local social media channels to connect with potential subscribers.

To qualify for the Field Marketing Specialist role at Starry, you should hold a BA or BS degree and have 2-4 years of relevant experience in performance-oriented local marketing. A positive outlook, strong organizational skills, and effective communication abilities are also essential to succeed in this role.

Performance for a Field Marketing Specialist at Starry is measured through the effectiveness of field acquisition events and hyper-local marketing programs. You'll be expected to analyze the data from these initiatives to optimize future efforts, ensuring maximum engagement and subscriber conversion.

The work environment for a Field Marketing Specialist at Starry is collaborative and fast-paced. You will engage with different teams including Sales and Creative, and be involved in community interactions, providing a dynamic work atmosphere that encourages creative input and personal connection.

Beneficial skills for a Field Marketing Specialist at Starry include advanced organizational abilities, strong communication skills for engaging with potential customers, and a passion for technology and event planning. Enthusiasm and a proactive mindset are keys to thriving in this role.

To plan and execute successful marketing events, begin with a clear outline of your goals and target audience. Utilize project management tools to stay organized, and coordinate with team members and external vendors. Pay attention to logistics, promotion, and post-event analysis to continually improve your strategies.

Absolutely! Describe a specific event where unexpected obstacles arose, such as low attendance. Focus on how you adapted your strategies, whether by increasing outreach, creating engaging content, or pivoting your approach, ultimately leading to a successful resolution.

Engaging the community requires authentic outreach. Strategies may include hosting local events, collaborating with community leaders, and using social media to create conversations. Tailoring your messaging to local interests and needs can significantly enhance your connection with the audience.

To evaluate campaign success, set clear, measurable objectives at the outset. Collect and analyze data such as attendance numbers, engagement metrics, and conversion rates. Post-campaign reviews are essential to learn from what worked and what didn't, ensuring future campaigns are even more effective.

Handling feedback constructively is vital. Acknowledge the critique, assess the validity, and take action where necessary. Open communication with stakeholders ensures understanding and a collaborative environment, allowing for improvements and stronger relationships.

Social media is a powerful tool for real-time engagement and brand promotion. In your marketing efforts, utilize social platforms to share event highlights, engage with the audience, and gather feedback. It's also key for driving traffic and improving overall campaign visibility.

Share specific examples of local marketing strategies you've successfully implemented. Discuss how you've tailored campaigns to resonate with local demographics and the outcomes those strategies produced, showcasing your adaptability and understanding of the market.

Staying updated involves regular reading of industry blogs, attending webinars and workshops, and networking with marketing professionals. Engaging in continuous learning helps you adapt and apply innovative strategies effectively.

Prioritization during busy seasons can be managed by creating a clear task list with deadlines. Use project management tools to stay organized, and delegate responsibilities when possible. Focus on high-impact activities first to ensure the most critical components of your events are executed flawlessly.

Express your passion for connecting with technology and community. Discuss your admiration for Starry's mission and vision, and how you feel your skills and experience align with the company's goals, positioning you to make a meaningful contribution.