Events Specialist

As an Events Specialist at Storable, your primary responsibilities will include the planning and execution of trade shows and conferences in the self-storage, marine, and RV & camping sectors. You will handle the logistics, manage event timelines, track campaigns in Salesforce and Hubspot, and coordinate with internal teams to ensure a successful experience for all attendees.

To apply for the Events Specialist position at Storable, you should have 2-3 years of experience in B2B marketing and event planning. A bachelor's degree in Marketing, Communications, or a related field is preferred. Proficiency in Salesforce and Hubspot, as well as strong organizational and communication skills, are essential to thrive in this role.

The Events Specialist plays a crucial role in supporting Storable's marketing efforts by executing successful events that drive brand awareness and customer engagement. By collaborating with various teams and managing logistics, you help facilitate lead generation and deepen customer relationships, ultimately supporting pipeline growth.

In the Events Specialist role at Storable, you will utilize tools such as Salesforce and Hubspot for campaign tracking and lead management. Additionally, you'll be involved in managing logistics and communications for events, which may require familiarity with various event planning and management software.

A typical day for the Events Specialist at Storable involves coordinating logistics for upcoming events, communicating with vendors and internal teams, managing registration processes, and tracking campaign performance. You may also hold pre-event briefing meetings to prepare attendees and gather insights for post-event reporting.

In your response, highlight the specific event details such as objectives, planning process, and execution. Discuss the collaborative efforts with your team, the tools used for planning, and any metrics that indicate the event was successful, like attendance numbers or positive feedback.

Share specific strategies you use for time management, such as prioritizing tasks, using project management tools, or breaking projects into smaller segments. Mentioning a specific instance where you successfully handled a high-pressure situation can illustrate your capability.

Discuss your proficiency with platforms like Salesforce and Hubspot, as well as any event management or marketing tools you've utilized. Be specific about how you've leveraged these platforms to track campaigns or manage logistics effectively.

Describe a particular challenge you faced during an event, how you assessed the situation, and the steps you took to resolve it. Highlight your problem-solving abilities and resilience under pressure.

Explain the key performance indicators (KPIs) you monitor to evaluate event success, such as attendee engagement, lead generation, or post-event feedback. Discuss how you would analyze these metrics for future improvements.

Share methods you employ to maintain clear communication with your team, such as regular check-ins, collaborative tools, and open channels for feedback. Highlight the importance of teamwork in executing successful events.

Discuss resources you rely on to keep up-to-date with industry trends, such as industry blogs, webinars, networking events, and market research. Emphasize your proactive approach to remaining informed.

Detail the steps you take after an event to analyze performance, including gathering feedback, tracking metrics, and compiling a report. Describe how this analysis informs future event strategies.

Provide examples of flexibility and quick decision-making during unexpected changes. Highlight your ability to remain calm under pressure and how you communicate changes to team members effectively.

Articulate your passion for event planning and how it aligns with Storable's mission and culture. Express enthusiasm about contributing to a dynamic and collaborative environment that focuses on empowering customers and team members.