Growth

As a Growth professional at Tavus, you will be responsible for identifying and executing new growth opportunities through product and marketing initiatives. You will optimize onboarding flows, manage funnel analytics, and conduct performance tests across various acquisition channels including paid, SEO, and product-led growth. Your focus will be to run experiments to push key metrics forward, making this an exciting and impactful role.

To thrive in the Growth role at Tavus, individuals should have a minimum of 3 years' experience in growth, product, or marketing, preferably in a startup environment. A solid understanding of SaaS or API-driven products and their user journeys is essential. Familiarity with SQL, analytics dashboards, and low-code/no-code tools will also be integral to your success in this position.

At Tavus, we pride ourselves on fostering an inclusive and collaborative culture that values diversity and innovation. We seek culture creators who are eager to learn, drive impact, and work with a team that feels like family. Our environment encourages hands-on learning and supports team members in contributing to company growth while enjoying a flexible work schedule and unlimited PTO.

Tavus is committed to the professional growth of its employees. In the Growth role, you'll be encouraged to experiment with new ideas and initiatives, providing you the opportunity to learn and develop your skills in real-time. With access to resources, mentorship, and a flexible work environment, we strive to create an atmosphere where you can maximize your potential and impact.

In the Growth role at Tavus, you will utilize a variety of tools to drive success, including SQL for data analysis, analytics dashboards for performance tracking, and low-code/no-code platforms for rapid experimentation and implementation of initiatives. Additionally, familiarity with HTML/CSS and basic landing page building in platforms like Webflow can be beneficial.

When answering this question, focus on a specific initiative that had measurable results. Outline the problem, the strategy you implemented, and the outcome. Include any data or metrics that illustrate the success of the initiative, demonstrating your analytical skills and ability to drive growth.

Discuss your framework for prioritization, such as assessing potential impact vs. effort, aligning with company goals, and the importance of data-driven decision-making. Highlight your adaptability and willingness to iterate based on results.

In your response, focus on specific analytics tools you are comfortable using to map user journeys, such as heatmaps, funnel analysis, and cohort studies. Explain how insights from this analysis can inform growth strategies and product improvements.

Explain the importance of communication and teamwork in cross-functional collaboration. Provide examples of how you've worked with these teams to implement growth experiments and discuss how you navigate differing perspectives to achieve common goals.

Share a specific example where an experiment didn’t go as planned. Discuss what the experiment was, why it failed, and the valuable lessons learned. This demonstrates self-reflection and your ability to embrace failure as a stepping stone for future success.

Provide an overview of various acquisition channels you believe are effective based on your experience, such as SEO, paid ads, content marketing, or partnerships. Justify your preferences by discussing metrics or results from past experiences.

Discuss methods you use to keep informed, such as reading industry blogs, participating in webinars, engaging in online forums, or networking with other professionals. Show your passion for continuous learning and staying ahead of the curve.

Describe your methodology for designing and executing A/B tests. Talk about key metrics you track, how you analyze the results, and any insights you've gained from previous tests that have driven decision-making.

This is your chance to showcase your understanding of Tavus’s mission. Speak about what excites you about the company, how your values align with theirs, and what specific aspects of the role resonate with your career goals.

Articulate a quality that you believe is paramount, such as adaptability, analytical thinking, or creativity. Provide examples to illustrate why this quality is vital in driving growth and navigating a fast-paced environment.