Retail Account Executive - job 2 of 8

As a Retail Account Executive at Toast, your main responsibilities include using a consultative sales approach to prospect and engage with convenience stores, grocery stores, and bottle shops, managing the entire sales cycle from initial outreach to closing deals. You'll conduct product demos, develop tailored solutions for each client, and collaborate with various internal teams to ensure seamless delivery. Additionally, it's crucial to leverage Salesforce CRM for tracking your sales activities and to stay updated on the competitive landscape.

To be successful as a Retail Account Executive at Toast, you should exhibit an entrepreneurial spirit and have strong communication, organizational, and presentation skills. A proven track record in meeting sales goals is essential. Ideally, you will also have retail operations experience which enhances your understanding of the market. Flexibility, creativity, and the ability to navigate ambiguity in a fast-paced environment are also key attributes that will help you thrive in this role.

The expected total targeted cash compensation range for the Retail Account Executive position at Toast is between $129,000 and $206,000 USD. This range includes a base salary, commission, and eligibility for equity or other benefits. It's important to note that the starting salary can vary based on individual skills, experience, and geographic location, and this role also qualifies for uncapped commissions, offering exciting earning potential.

At Toast, you can anticipate a collaborative and inclusive work environment that embraces a hybrid model. This fosters both in-person teamwork and recognizes individual work preferences. The culture emphasizes connection within the team while empowering you to contribute to the dynamic growth of the food and beverage industry, all while promoting diversity, equity, and inclusion as core values.

Toast is committed to nurturing talent and supporting career development for Retail Account Executives. The company fosters a culture of feedback and continuous improvement, providing employees with opportunities for professional growth through training and learning resources. You will have access to mentorship and collaboration with experienced colleagues, ensuring that you are well-equipped to excel in your role and advance within the company.

To build relationships effectively, I believe in establishing trust from the outset. I take the time to understand the client's unique challenges and needs. By engaging in active listening and demonstrating a genuine interest in their business, I can customize solutions that drive value for them, ultimately forming a long-term partnership.

Managing the sales cycle begins with thorough research and lead generation. I typically set specific goals for outreach, focus on building rapport during initial calls, and prepare for demos to showcase product fit. During the negotiation phase, I aim for transparency and collaboration with the client to close deals effectively while ensuring their satisfaction with the final agreement.

Having a consultative approach is paramount in retail sales; it allows me to align the benefits of the product with the client’s objectives. Using data analytics to showcase potential growth and savings can also be compelling. Additionally, fostering strong follow-up strategies maintains engagement and ensures successful onboarding post-sale.

Handling objections involves listening carefully to the client’s concerns and showing empathy. I always validate their feelings, clarify any misconceptions, and provide data or examples that address their specific worries. This not only helps to alleviate doubts but also positions me as a partner who understands and cares about their success.

I rely heavily on Salesforce CRM for tracking leads, managing follow-ups, and scheduling tasks. Additionally, I use project management tools to prioritize tasks and ensure I’m meeting deadlines efficiently. Keeping detailed notes on customer interactions also enhances my ability to provide personalized service, which I consider a vital part of staying organized.

I once exceeded my sales target by 150% in a quarter by leveraging a well-defined strategy. This included targeted outreach based on market research, running promotional campaigns tailored to client needs, and preparing impactful presentations that resonated with potential buyers. Team collaboration also played a crucial role in sharing insights that led to successful conversions.

To position Toast effectively, I would emphasize the unique value proposition of our solutions, such as our innovative technology tailored specifically for food and beverage businesses. Frequent comparisons with competitors' offerings, showcasing our customer success stories and features that solve pain points will be vital strategies for gaining market traction.

The most rewarding aspect of my role as a Retail Account Executive is the ability to make a real impact on clients’ businesses. Helping them improve operational efficiencies, enabling them to thrive, and seeing them succeed with our solutions brings me immense satisfaction and drives my passion for sales.

I stay updated on industry trends by subscribing to relevant publications, attending webinars, and participating in industry conferences. Networking with peers and joining professional groups also provides insights into market dynamics. Continuous learning is vital in sales to effectively address client needs and position our offerings accordingly.

A successful sales pitch hinges on understanding the client's pain points and demonstrating how our solution directly addresses those challenges. It's crucial to engage the audience emotionally while providing impactful data and testimonials to support claims. Creating an environment of interaction keeps the audience invested in the conversation and increases the likelihood of a favorable response.