B2B Lifecycle Executive

A B2B Lifecycle Executive at Treatwell is responsible for developing and executing a comprehensive lifecycle strategy aimed at enhancing the experience of salon partners. This includes mapping their journey, managing CRM marketing through various channels, and implementing campaigns that drive engagement and retention.

Candidates for the B2B Lifecycle Executive role at Treatwell should have at least one year of experience in lifecycle marketing or CRM, strong multichannel campaign management skills, data analysis capabilities, and a collaborative nature enabling effective work with Sales, Marketing, Product, and Customer Success teams.

The B2B Lifecycle Executive implements dedicated programs and incentives focused on improving partner satisfaction and loyalty. By monitoring at-risk partners and employing strategies to re-engage them, this position is key to reducing churn and maintaining strong relationships.

As a B2B Lifecycle Executive at Treatwell, you'll manage a variety of campaigns including targeted emails, digital ads, webinars, and in-product messaging. Each campaign is strategically designed to support partners at various lifecycle stages from awareness to retention.

Success for a B2B Lifecycle Executive at Treatwell is measured through key performance indicators (KPIs) such as activation rates, retention rates, and churn rates. Regular analytics and reporting help optimize initiatives based on performance insights.

The customer lifecycle includes stages such as awareness, acquisition, onboarding, activation, retention, and reactivation. In the B2B Lifecycle Executive role, understanding these stages allows you to tailor marketing strategies and campaigns that effectively engage partners at each touchpoint.

Managing multichannel marketing campaigns involves aligning messaging, timing, and medium to create a cohesive experience. I prioritize collaboration with teams across departments to ensure all channels work synergistically to enhance partner engagement.

To re-engage at-risk partners, I analyze their interaction history to identify pain points and create targeted campaigns that address their needs. This may include personalized content, special promotions, or dedicated support to revive interest.

In my previous role, I executed an onboarding campaign that utilized a mix of welcome emails, in-app messages, and informative webinars. This resulted in a 30% increase in activation rates within the first month, demonstrating the effectiveness of cohesive billing communication.

I have hands-on experience with CRM tools like Salesforce and marketing automation platforms such as Braze. These tools have enabled me to track customer interactions, manage campaigns, and derive insights that inform future initiatives.

Cross-functional collaboration is crucial for the success of lifecycle initiatives. I schedule regular meetings with other departments, use collaborative tools for project tracking, and actively seek input and feedback on campaigns to ensure alignment with wider company goals.

I closely monitor KPIs such as engagement rates, customer satisfaction surveys, and feedback. This data helps me adapt strategies dynamically and provide regular reporting to stakeholders on the effectiveness of lifecycle marketing efforts.

Using analytics, I identify trends and behaviors that guide campaign optimization. For instance, if data indicates low email open rates, I would experiment with subject line A/B testing or revisit segmentation to improve engagement.

Enhancing partner satisfaction often involves developing personalized content and offers based on their specific needs and feedback. I focus on making communication more meaningful and relevant, which fosters a stronger relationship.

I am passionate about creating exceptional experiences for partners and admire Treatwell's commitment to empowering salons. As a B2B Lifecycle Executive, I believe I can contribute to the success of our partners by leveraging my skills in lifecycle marketing.