As the Partnership & Marketing Director, your main responsibilities include managing the entire sales cycle from lead generation to contract closure, developing sales plans, and establishing relationships with K-12 school leaders. You'll collaborate with internal teams to identify key targets and implement marketing strategies that drive engagement and growth.

For the Partnership & Marketing Director role, candidates should have at least five years of related experience in education or sales, with a proven track record of managing multimillion-dollar sales targets specifically within the K-12 industry. Familiarity with K-12 buying cycles, CRM expertise, and excellent communication skills are essential for success in this position.

To thrive as a Partnership & Marketing Director, you should possess strong business development and sales skills, an understanding of K-12 buying cycles, and be a power user of Customer Relationship Management tools. Additionally, excellent interpersonal, verbal, written, and organizational skills will help you form strong relationships with key stakeholders.

This position offers significant career growth prospects within a respected organization experiencing unprecedented growth. As a Partnership & Marketing Director, you will be a key contributor and can advance toward higher leadership roles while impacting educational solutions for vulnerable children across the country.

While the exact compensation isn't specified by the employer, typical salary ranges for the Partnership & Marketing Director position are between $90,000 and $150,000, depending on experience and qualifications.

When approaching lead generation in the K-12 sector, I focus on leveraging data to identify key target demographics, developing tailored marketing strategies, and utilizing CRM tools to track engagement. Networking at educational conferences and forming partnerships with existing customers are also critical.

My experience with K-12 buying cycles includes understanding the intricate phases that schools go through when making purchasing decisions. I have navigated these cycles by establishing relationships with decision-makers and aligning our offerings with their specific needs and timelines.

I prioritize building trust through consistent communication and offering value at every interaction. Whether through personalized outreach or hosting informational webinars, I focus on understanding school needs and demonstrating how our solutions can help them achieve their educational goals.

I believe that handling objections effectively requires active listening and empathy. I take the time to understand the concerns of potential partners and respond with tailored solutions or alternatives that address their specific needs and challenges.

I have extensive experience utilizing CRM tools to monitor leads, track sales performance, and maintain communication history. I leverage CRM data to inform my strategies, allowing for more effective engagement and relationship-building with clients.

In a previous role, I successfully negotiated a multimillion-dollar partnership with a school district by thoroughly understanding their pain points and crafting a solution that aligned with their strategic goals. Both parties walked away feeling satisfied, leading to ongoing collaboration.

I assess marketing effectiveness through key performance indicators such as lead conversion rates, campaign engagement metrics, and feedback from stakeholders. Regular analysis allows me to identify what resonates with the target audience and refine future campaigns accordingly.

My approach to developing a sales plan involves setting clear, measurable goals based on market research and historical data, identifying target demographics, and outlining strategies for outreach and relationship-building. Continuous assessment and iteration of this plan are key to its success.

Supporting key accounts involves regular check-ins to understand their evolving needs, providing updates on our solutions, and offering training or resources to ensure they gain maximum value from our products and services.

I am motivated by the opportunity to make a meaningful difference in the education sector. Knowing that my efforts contribute to improved educational outcomes for students gives me a sense of purpose and drives my passion for this industry.