Marketing Designer

As a Marketing Designer, your key responsibilities will include creating high-performing ad creatives tailored for platforms like Meta, TikTok, and YouTube, analyzing market trends to enhance performance, and continuously improving team processes. You'll also be responsible for preparing moodboards and leading brainstorming sessions to inspire innovative ideas that can drive measurable results.

To qualify for the Marketing Designer position, candidates should possess at least one year of experience in digital design, with a focus on performance or marketing teams. Proficiency in Figma is essential, along with experience in Adobe tools like After Effects, Photoshop, and Illustrator. We also look for a solid understanding of social media ad creatives and guidelines.

The Marketing Designer plays a crucial role in product launches by creating compelling ad creatives that capture attention and drive engagement. Your designs will be central to reaching our target audience effectively, helping to shape the visual narrative around our new product while setting the stage for robust advertising campaigns that convert leads into customers.

As a Marketing Designer, you'll experience significant growth opportunities, including collaboration with a skilled team of professionals, participation in performance-oriented reviews, and the chance to develop an Individual Development Plan (IDP). Many of our previous team members have advanced into leadership roles, showcasing clear career progression within the company.

Working as a Marketing Designer in Kyiv offers a unique blend of creativity and flexibility. You’ll be part of a vibrant startup culture during an exciting launch phase, where your contributions are valued, and your creative input leads to tangible outcomes. Coupled with a supportive working environment and competitive benefits, this role provides the perfect setting for your professional journey.

When tackling this question, highlight specific examples of ad creatives you've produced, including platforms used and the results achieved. Discuss the process from ideation to execution, emphasizing any metrics that show effectiveness, as well as how you incorporated feedback to enhance your designs.

Share your strategies for staying current, such as following design blogs, participating in webinars, or using social media platforms like Behance and Dribbble. Mention the importance of continuously evolving your skills to meet industry demands, which demonstrates your commitment to professional growth.

Be prepared to discuss your proficiency with Figma, Adobe After Effects, Photoshop, and Illustrator. Explain why you prefer these tools—focusing on aspects like user experience, functionality, and how they enhance your design workflow.

Showcase your openness to feedback by providing an example of how you’ve successfully integrated constructive criticism into a project. Explain how this adaptability has resulted in better design outcomes, highlighting your desire to learn and improve.

Detail your methodology for analyzing competitor ads, including checking visual elements, messaging, and campaign structure. Emphasize how this analysis informs your own creative decisions, adapting and innovating upon existing strategies to achieve superior performance.

Share a specific instance where you successfully delivered a project under a tight deadline, focusing on your time management skills and how you prioritized tasks to ensure quality. Illustrate how effective communication with your team contributed to meeting the deadline.

Discuss various ad formats you have experience with, such as video, static images, carousels, or animated ads. Illustrate how you adapted your designs to suit each format and the platform requirements, showing an understanding of best practices.

Provide a concise definition of visual hierarchy, emphasizing its importance in guiding a viewer's eye and conveying messages effectively. Share examples of designs where you've successfully implemented strong visual hierarchy to enhance user experience.

Explain your approach to collaboration, emphasizing the importance of clear communication and shared goals. Mention specific tools or meetings you use to ensure alignment and how you incorporate marketers' insights into your designs.

Discuss sources of inspiration, such as design blogs, nature, art, or fashion, and explain how you harness this inspiration to generate innovative ideas for your projects. Demonstrating a diverse range of influences will show your creativity and breadth of thought.