Associate Brand Designer

As an Associate Brand Designer at Upside, your main responsibilities will include creating marketing content across various channels, refining brand guidelines, providing creative direction to agency partners, and ensuring quality assurance of branded materials. You'll engage in both in-house production and collaboration with external agencies to produce innovative design assets aimed at user acquisition and engagement.

To qualify for the Associate Brand Designer position at Upside, candidates should have a minimum of 2 years experience in brand design or creative development, preferably within a brand or agency context. Proficiency in Figma and the Adobe Suite—including Photoshop, Illustrator, InDesign, After Effects, and Premier—is essential. A strong portfolio that showcases your design abilities is also a key requirement.

Associate Brand Designers at Upside predominantly use Figma and the Adobe Suite (Photoshop, Illustrator, InDesign, After Effects, and Premier) for their design projects. Familiarity with these tools is essential for creating high-quality marketing content and adhering to brand standards.

The Associate Brand Designer role at Upside operates under a hybrid model, requiring in-office attendance at least twice a week. This allows for collaboration with team members and agency partners while also offering flexibility for remote work as project demands evolve.

Upside offers a comprehensive benefits package for its Associate Brand Designers, including medical, dental, and vision coverage starting on Day 1, equity options, a 401(k) program, family planning support, and unlimited PTO. Additional perks include wellness memberships, emotional health support, and opportunities for learning and development, contributing to a positive work environment.

When discussing your design process, highlight how you approach a project from research and brainstorming to concept development and final delivery. Emphasize your collaboration with team members and clients, your use of design software, and how you implement feedback to refine your designs.

To ensure alignment with branding guidelines, you should familiarize yourself with the brand’s style guide and apply those standards consistently across all projects. Explain how you review designs critically and seek feedback from your peers or leadership to maintain brand integrity.

Staying updated with design trends involves regularly browsing design websites, participating in forums, and even attending webinars or workshops. Discuss how you integrate contemporary design elements into your work while aligning them with Upside’s vision.

Share a specific project where your design made a measurable impact, detailing your role, the challenges faced, and how you overcame them. Discuss the results—such as increased user engagement or brand recognition—and any metrics that showcase the success.

Illustrate how you view constructive criticism as an essential part of your growth as a designer. Discuss how you encourage open communication about your work, welcome feedback, and use it as a tool to enhance your design solutions.

Collaboration is crucial in design; it fosters creativity and ensures a variety of perspectives. Explain how you work with others—like marketers, product teams, or external agencies—to refine ideas and create well-rounded design outputs.

An effective brand design should be memorable, versatile, and aligned with the target audience's expectations. Discuss your understanding of brand identity and consistency, emphasizing the emotional connections that design can create.

When time management is crucial, I prioritize projects based on deadlines, alignment with business goals, and the scope of work. Discuss using project management tools or techniques, keeping communication lines open with stakeholders to manage expectations effectively.

Talk about your approach to designing for different media types, like social media or print, and how you adapt your visuals accordingly. Mention your experience with specific tools and techniques that ensure each piece effectively communicates the intended message.

Express your enthusiasm for joining Upside’s mission and values, emphasizing how they resonate with your personal beliefs. Discuss what excites you about their innovative approach to commerce and how you envision contributing to their brand’s growth and success.