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Associate Brand Designer

Meet Upside:

We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.

The Impact You'll Make:

You'll report to our Director, Creative through our Brand team, and you'll create marketing content and brand communications through a blend of in-house production and agency management. You'll develop business-moving creative for new user acquisition, existing user engagement, and brand building including digital, social, radio, out-of-home, television, and CRM channels. Additionally, you will:

  • Create assets across channels such as display or social media ads

  • Refine brand and style guidelines and ensure agency adherence to brand standards

  • Provide creative direction and feedback to agency partners, including influencers

  • Perform quality assurance reviews for Upside teammates and agency partners

  • Build a repository of brand assets to increase production efficiency

  • Support campaigns and partner across performance marketing, lifecycle marketing, content, and design teams

What You Should Have:

  • 2+ years of brand design or creative development experience within a brand or agency

  • Proficiency with Figma and Adobe Suite (Photoshop, Illustrator, InDesign, After Effects, and Premier)

  • A portfolio that highlights your brand design skills

Tools We Use:

  • Figma

  • Adobe Suite

Location:

This is a hybrid role based in either our DC or NYC office. To start, in-office attendance is required twice a week, and it may increase based on project-based needs and/or changes in Upside's in-office policy.

Compensation:

The US base salary range for this full-time position is $85,000 - $105,000 + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process.

Benefits:

  • Medical, dental, and vision coverage starting on Day 1

  • Equity (ISOs)

  • 401(k) program

  • Family planning programs + paid parental leave

  • Physical fitness and wellness memberships

  • Emotional and mental health support programs

  • Unlimited PTO + 10 federal holidays + our annual, week-long Winter Break

  • Flexible work environment + support for your home office setup

  • Lunch reimbursement for in-office employees

  • Employee Resource Groups

  • Learning and Development opportunities

  • Transparent culture

  • Amazing mission!

Why Join Upside?

Our mission, values, and dedication to inclusivity guide our team of more than 300 people worldwide, and the quality of our culture is reflected in the impact we've had on the people and businesses we work with. But don't just take our word for it! In 2023, Upside was included as a Top Workplace in the USA, received six Best Places to Work awards from Built In, was named a Top Workplace for Perks & Culture by The Muse, and was listed second year in a row on the Deloitte Fast 500.

At Upside, we believe that diversity drives innovation. Our differences are what make us stronger. We're passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!

Notice To Recruiters And Placement Agencies:

This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.

#LI-Hybrid

#LI-SJ

Average salary estimate

$95000 / YEARLY (est.)
min
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$85000K
$105000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Associate Brand Designer, Upside

Meet Upside, an innovative tech company based in Austin that’s revolutionizing brick-and-mortar commerce. We harness the power of online retail technology to provide everyday value to our users and drive profitability for local businesses. As an Associate Brand Designer at Upside, you will play a vital role within our Brand team, reporting directly to the Director of Creative. Your primary focus will be to develop engaging marketing content and effective brand communications across a variety of channels, including digital, social media, radio, and television. With a mix of in-house production and collaboration with agencies, you’ll create eye-catching assets that resonate with new users and keep existing ones engaged. You’ll also help refine our brand guidelines and ensure that all creative materials uphold our brand standards. Collaborating with both internal teams and agency partners, you’ll provide direction, conduct thorough quality assurance reviews, and build a library of brand assets to streamline our production process. If you have at least two years of experience in brand design or creative development, proficiency in Figma and the Adobe Suite, and a portfolio that showcases your skills, we’d love to see how you can contribute to our mission of enhancing consumer experiences and empowering local businesses.

Frequently Asked Questions (FAQs) for Associate Brand Designer Role at Upside
What are the main responsibilities of an Associate Brand Designer at Upside?

As an Associate Brand Designer at Upside, your main responsibilities will include creating marketing content across various channels, refining brand guidelines, providing creative direction to agency partners, and ensuring quality assurance of branded materials. You'll engage in both in-house production and collaboration with external agencies to produce innovative design assets aimed at user acquisition and engagement.

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What qualifications are required for the Associate Brand Designer position at Upside?

To qualify for the Associate Brand Designer position at Upside, candidates should have a minimum of 2 years experience in brand design or creative development, preferably within a brand or agency context. Proficiency in Figma and the Adobe Suite—including Photoshop, Illustrator, InDesign, After Effects, and Premier—is essential. A strong portfolio that showcases your design abilities is also a key requirement.

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What software tools do Associates Brand Designers at Upside use?

Associate Brand Designers at Upside predominantly use Figma and the Adobe Suite (Photoshop, Illustrator, InDesign, After Effects, and Premier) for their design projects. Familiarity with these tools is essential for creating high-quality marketing content and adhering to brand standards.

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How does the hybrid work model at Upside impact the Associate Brand Designer role?

The Associate Brand Designer role at Upside operates under a hybrid model, requiring in-office attendance at least twice a week. This allows for collaboration with team members and agency partners while also offering flexibility for remote work as project demands evolve.

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What benefits does Upside offer to its Associate Brand Designers?

Upside offers a comprehensive benefits package for its Associate Brand Designers, including medical, dental, and vision coverage starting on Day 1, equity options, a 401(k) program, family planning support, and unlimited PTO. Additional perks include wellness memberships, emotional health support, and opportunities for learning and development, contributing to a positive work environment.

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Common Interview Questions for Associate Brand Designer
Can you describe your design process when creating marketing assets?

When discussing your design process, highlight how you approach a project from research and brainstorming to concept development and final delivery. Emphasize your collaboration with team members and clients, your use of design software, and how you implement feedback to refine your designs.

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How do you ensure that your design work aligns with branding guidelines?

To ensure alignment with branding guidelines, you should familiarize yourself with the brand’s style guide and apply those standards consistently across all projects. Explain how you review designs critically and seek feedback from your peers or leadership to maintain brand integrity.

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What strategies do you use to stay ahead of design trends?

Staying updated with design trends involves regularly browsing design websites, participating in forums, and even attending webinars or workshops. Discuss how you integrate contemporary design elements into your work while aligning them with Upside’s vision.

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Can you provide an example of a successful design project you've led?

Share a specific project where your design made a measurable impact, detailing your role, the challenges faced, and how you overcame them. Discuss the results—such as increased user engagement or brand recognition—and any metrics that showcase the success.

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How do you handle constructive criticism of your designs?

Illustrate how you view constructive criticism as an essential part of your growth as a designer. Discuss how you encourage open communication about your work, welcome feedback, and use it as a tool to enhance your design solutions.

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What role does collaboration play in your design work?

Collaboration is crucial in design; it fosters creativity and ensures a variety of perspectives. Explain how you work with others—like marketers, product teams, or external agencies—to refine ideas and create well-rounded design outputs.

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What do you think is the key to an effective brand design?

An effective brand design should be memorable, versatile, and aligned with the target audience's expectations. Discuss your understanding of brand identity and consistency, emphasizing the emotional connections that design can create.

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How do you prioritize multiple design projects with tight deadlines?

When time management is crucial, I prioritize projects based on deadlines, alignment with business goals, and the scope of work. Discuss using project management tools or techniques, keeping communication lines open with stakeholders to manage expectations effectively.

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What techniques do you use to create compelling visuals across various media?

Talk about your approach to designing for different media types, like social media or print, and how you adapt your visuals accordingly. Mention your experience with specific tools and techniques that ensure each piece effectively communicates the intended message.

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Why do you want to work as an Associate Brand Designer at Upside?

Express your enthusiasm for joining Upside’s mission and values, emphasizing how they resonate with your personal beliefs. Discuss what excites you about their innovative approach to commerce and how you envision contributing to their brand’s growth and success.

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Founded in 2017, Upside Business Travel is an online platform that allows business travelers to find and book hotels and flight tickets. Upside Business Travel is located in the District of Columbia.

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Full-time, hybrid
DATE POSTED
March 15, 2025

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