Director, VAS Commercialization - job 4 of 11

The Director, VAS Commercialization at Visa is responsible for managing the commercialization of VAS products through the entire product lifecycle. This includes overseeing adherence to governance steps for go-to-market strategies and aligning with the global product team's standards. The role also involves enabling sales and customer support teams' readiness, running top-line global GTM initiatives, and ensuring that teams across regional markets have the necessary support and infrastructure to effectively market and sell solutions.

To be considered for the Director, VAS Commercialization position at Visa, ideal candidates should have hands-on experience with B2B product launches and demonstrated success in fast-paced environments. Strong organizational skills, excellent interpersonal abilities, and a deep understanding of product and delivery lifecycles are essential. Additionally, a proven record of collaborating with cross-functional teams and regional stakeholders will be highly advantageous.

The Director, VAS Commercialization plays a crucial role in bridging the gap between VAS product business units and regional GTM teams. By governing the commercialization process and ensuring alignment with client needs, this position helps facilitate the smooth launch and distribution of new products and services. The Director works closely with sales, marketing, and support teams to ensure they are fully equipped and ready to engage with customers effectively.

The work environment for the Director, VAS Commercialization at Visa in Austin is both dynamic and collaborative. It is a hybrid position that offers flexibility in working arrangements, allowing candidates to balance remote work with in-office days as confirmed by their hiring manager. The role requires engaging with various cross-functional teams, so effective communication and collaboration are key components of the work culture at Visa.

Success for the Director, VAS Commercialization at Visa is characterized by effective management of product commercialization processes while adhering to global standards. Key indicators of success include the timely launch of products, consistent alignment with client needs, and achieving strong performance from regional sales teams. Ultimately, driving product delivery excellence and facilitating collaboration within the organization will reflect a successful tenure in this role.

When answering, focus on specific projects where you played a pivotal role in launching B2B products. Highlight your contributions, the challenges faced, and how you collaborated with various teams to ensure success. Demonstrating your familiarity with the commercialization lifecycle will be appealing.

Discuss your strategies for maintaining communication and collaboration among stakeholders. Consider mentioning regular check-ins, progress tracking, and the use of enabling tools. Highlight how you ensure that sales and support teams have the necessary resources and knowledge to convey product value.

You should address your time management and prioritization skills. Provide examples of how you assessed tasks, delegated responsibilities, and kept stakeholders informed to meet challenging timelines while maintaining quality standards.

Outline your approach to soliciting, analyzing, and implementing client feedback. Explain how you ensure that product offerings are aligned with customer needs and how you monitor success post-launch to identify areas for improvement.

Share specific details about a GTM initiative where you were instrumental. Discuss the objectives, the strategies you implemented, and the outcomes achieved. This will demonstrate your ability to drive results effectively.

Talk about the importance of cross-functional collaboration in delivering successful products. Provide examples of how you've worked with marketing, sales, and customer service teams to ensure that everyone is aligned toward common goals.

Share your methods for staying informed about industry developments, such as attending conferences, subscribing to relevant publications, and participating in professional networks. This shows your commitment to continuous improvement in your field.

Identify strengths that align with the responsibilities of the role, such as strategic thinking, strong communication skills, and experience in product management. Relate them back to how these strengths will contribute to Visa’s success.

Describe your conflict resolution process. Highlight your understanding of different perspectives, your approach to mediation, and how you strive to reach a consensus that benefits the project's success.

Connect your career goals and personal values with Visa’s mission and the specifics of the Director role. Clearly articulate what excites you about this position and how you see yourself contributing to the company’s success.