Manager, Social Creative - job 7 of 19

The Manager, Social Creative at Visa will focus on developing and designing social-first content for various platforms like TikTok, Instagram, YouTube, and X. Responsibilities include creating compelling creative assets, establishing high creative standards, and collaborating closely with cross-functional teams to translate brand campaigns into engaging social experiences.

Candidates for the Manager, Social Creative role at Visa should have a strong design background along with experience in social content creation. Familiarity with major social platforms, a knack for storytelling, and the ability to work on quick-turn projects are crucial. Knowledge of trends in Sports, Music, and Travel also enhances suitability for the role.

The Manager, Social Creative plays a vital role in translating Visa's brand campaigns into social-first experiences. By partnering with Creative, Strategy, and Editorial teams, this individual ensures that social content aligns with brand objectives while engaging audiences effectively through innovative designs and storytelling techniques.

The Manager, Social Creative will be expected to create a variety of content, including photography, graphics, and in-platform formats like Instagram Stories. The focus is on crafting social assets that are not only visually engaging but also aligned with best practices and trends in social media.

The Manager, Social Creative role at Visa is hybrid, with specific office days to be negotiated with the hiring manager. This allows for a flexible working environment where you can balance collaborating in person with creative teamwork and focusing on your projects remotely.

When asked about your approach to designing content for social media platforms, highlight your understanding of platform nuances and creative storytelling. Emphasize how you prioritize audience engagement and brand alignment while staying updated on trends.

To answer this question effectively, discuss the resources, blogs, and influencers you follow, as well as how you apply industry updates to your work. Mention any professional networks you're a part of that help you stay informed.

When discussing a successful social campaign, provide specific metrics and outcomes. Explain your role, the creative process, and how you collaborated with others. Highlight what made the campaign effective in terms of audience engagement and brand visibility.

Discuss your openness to constructive criticism and how you integrate feedback from team members or stakeholders. Mention specific strategies for revisiting and iterating on your designs to better meet project goals.

Explain your understanding of audience demographics on each platform, the preferred content formats, and the best engagement practices. Emphasize how you tailor your designs to maximize impact on platforms like TikTok versus Instagram.

Detail a specific instance where you successfully delivered a project under a tight deadline. Focus on your time management skills, prioritization of tasks, and any collaborative efforts that helped meet deadline demands.

Highlight the importance of data analytics in shaping your creative decisions. Discuss how you use metrics to evaluate past content performance and refine future strategies to boost engagement and effectiveness.

Talk about the processes you have in place for maintaining brand consistency, such as using brand guidelines, collaborative reviews, and aligning with marketing objectives to ensure all content adheres to Visa's voice and image.

Discuss your collaborative experiences with teams across various disciplines, such as design, strategy, and community management. Highlight specific projects where teamwork was essential to successfully delivering a comprehensive social media strategy.

Mention key performance indicators like engagement rates, shares, comments, and conversion rates. Explain how these metrics inform your strategies and help in optimizing content for future campaigns.