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Head of Marketing

About Verified

Verified is like Stripe for signup: it’s the fastest way to sign up real people online.

Our flagship product, 1-Click Signup, does for onboarding what 1-click checkout did for payments. From just a phone number, we magically autofill all of a user’s signup info — so they can create a new account in under 10 seconds. Any company can integrate 1-Click Signup with just 1 API call. No forms. No friction. Try our Demo to see this in action.

Verified was founded by brothers Aidan and Liam McCarty — both Stanford, both Forbes 30 Under 30. The company is backed by some of the top venture investors in the world, including Draper Associates and Samsung. 

2024 was our breakout year. We verified over 1 million people, and are growing revenue 30% month-over-month. We are poised for even more growth in 2025, and as Head of Marketing, you can help us build on our momentum.

In Brief

We’re seeking a high-energy, results-driven Head of Marketing to craft and execute our marketing strategy. This is a rare opportunity to build a marketing engine from the ground up in a fast-paced, high-growth environment. You’ll create engaging content, amplify our social presence, and unlock new growth channels with creativity and boldness.

What You’ll Do

You’ll take ownership of Verified’s marketing strategy end-to-end,  including:

  • Content Creation: Develop engaging, viral content – such as LinkedIn posts, newsletters, videos, case studies, lead magnets, and website copy – that captivates and resonates with our target personas.

  • Growth Experiments: Design, execute, and analyze creative growth experiments end-to-end. Focus initially on LinkedIn, our strongest growth channel.

  • Hype and Awareness: Amplify the social profiles of the company and founders. Spot trends, create viral magic moments, and secure press coverage.

  • Impactful Messaging: Refine and unify Verified’s brand voice. Ensure our messaging resonates with a specific, tailored audience across all channels.

  • Cross-Functional Collaboration: Collaborate with business, product, and leadership teams to understand market dynamics and customer needs. Develop marketing campaigns and strategies that increase conversion rates throughout the sales cycle.

What We’re Looking For

Required

  • 5-10 years of experience in marketing, with a proven track record of driving growth in a fast-paced environment (preferably in B2B SaaS, fintech, self-service software, or tech).

  • Proven ability to craft viral social content and execute scrappy, creative growth experiments – especially for B2B.

  • Strong background in LinkedIn marketing, including content creation, ad management and organic growth strategies.

  • Experience creating diverse content types, from case studies to videos, with a strong focus on storytelling.

  • Excellent communication and collaboration skills, with a passion for storytelling.

  • Design skills (basic proficiency) and an eye for aesthetics.

  • Based in the United States (preferred)

Bonus

  • Knowledge of fintech, regtech, or identity industries in the United States.

  • Experience with startup environments – high autonomy and rapid delivery.

  • Familiarity with  marketing automation tools or emerging AI tools.

  • Strong familiarity with Hubspot.

  • Experience building and managing websites (especially with Webflow).

  • Experience with design tools (for example Canva, Figma, Sketch) and/or giving direction to designers.

Who You Are

You're action oriented, results-obsessed, and scrappy.

  • Founder Mentality: You think like a founder and thrive in environments with high autonomy. You’re dynamic and thrive on taking rapid action.

  • High Energy Optimist: You bring positivity and drive every day.

  • Storyteller: You’re a master communicator with a passion for storytelling across all formats—written, spoken, and visual.

  • Agile and Curious: You adapt quickly, experiment boldly, and continually seek to learn. You contribute beyond your immediate responsibilities.

  • Scrappy Problem-Solver: You excel in navigating ambiguity and tackling complex challenges. You find unconventional solutions and do what it takes to succeed.

  • Proactive and Reliable: You consistently deliver high-quality work. You’ve internalized the value of compounding. You take initiative to solve problems you find and don’t let them fester.

  • Detail-Oriented: You sweat the small stuff, deliver polished work, and ensure nothing falls through the cracks.

  • Driven and Hard Working: You strive to be the best in the world at your work. You’ll do whatever it takes to succeed.

Why Join Us?

  • We’re experiencing rocketship growth: with revenue growing 30% month-over-month and over 1 million people verified in the past year.

  • Lead the marketing function in a high-growth startup, working directly with visionary founders.

  • Fully remote work, with opportunities for occasional team travel.

  • Supportive culture that fosters professional growth. We promise you the best work of our lives, and ask for the same in return. That said, we run Verified like a marathon not a sprint; it’s important to have time to recharge along the way.

  • Competitive compensation, including equity options and a stellar benefits package.

Benefits and Perks

  • Base salary range: $110,000 - $160,000.

  • Attractive stock options package.

  • 3 weeks PTO each year.

  • Semi-annual team trips to exciting domestic and international locations.

  • 401(k) plan with immediate 3% employer match.

  • Fully covered medical, dental, and vision insurance (with options to upgrade).

Equal Opportunity Employer

At Verified, we’re committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.

Average salary estimate

$135000 / YEARLY (est.)
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$160000K

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What You Should Know About Head of Marketing, Verified

At Verified, we’re looking for a vibrant and strategic Head of Marketing to join our dynamic team in San Francisco. Picture yourself at the forefront of innovation, helping us revolutionize the sign-up process with our game-changing 1-Click Signup product. As our Head of Marketing, you will have the unique opportunity to craft and execute a comprehensive marketing strategy that drives growth in a high-octane environment. Your role will involve creating engaging content that resonates with diverse audiences, ranging from LinkedIn posts to compelling case studies. You’ll be the mastermind behind our bold marketing experiments, particularly focusing on our most robust channel: LinkedIn. Amplifying the presence of both the company and its visionary founders will be vital, as will enhancing our storytelling and messaging. You’ll not only collaborate with product and leadership teams to capture market insights, but your leadership will also steer initiatives that maximize conversion rates throughout the sales cycle. We’re looking for someone with 5-10 years’ experience in marketing, ideally within B2B SaaS or fintech, a knack for viral content, and a passion for growth. If you thrive on creativity, energy, and positive collaboration while navigating challenges, you could be our perfect fit. Together, let’s continue our explosive growth trajectory and make a massive impact in the industry. Ready to dive in and shape the future at Verified? Apply today!

Frequently Asked Questions (FAQs) for Head of Marketing Role at Verified
What are the key responsibilities of the Head of Marketing at Verified?

The Head of Marketing at Verified plays a critical role in defining and executing the company’s marketing strategy. Responsibilities include content creation across various formats, designing and executing growth experiments especially on LinkedIn, amplifying the brand’s social presence, refining impactful messaging, and collaborating cross-functionally to align marketing efforts with business objectives.

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What qualifications are required for the Head of Marketing position at Verified?

Candidates for the Head of Marketing position at Verified should have between 5-10 years of marketing experience, particularly in high-growth environments like B2B SaaS or fintech. A strong background in creating viral social content, LinkedIn marketing expertise, and the ability to develop compelling stories are essential. Additional bonus qualifications include familiarity with marketing automation tools, startup dynamics, and design tools.

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How does the Head of Marketing at Verified contribute to company growth?

As Head of Marketing, you will spearhead initiatives that drive user engagement and conversions, creating viral content and innovative growth experiments. Your leadership in building a strong brand narrative and your ability to amplify visibility through social media will play a significant role in the company’s sustained growth and market presence.

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What cultural aspects should a candidate for Head of Marketing at Verified embody?

At Verified, we value a results-oriented mindset with a scrappy and proactive approach to problem-solving. Ideal candidates will embody a founder mentality, high-energy optimism, curiosity, and a focus on detail. The right fit thrives in collaborative settings, takes initiative, and demonstrates a passion for storytelling that resonates across diverse formats.

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What benefits are offered for the Head of Marketing role at Verified?

The Head of Marketing role at Verified offers a competitive salary ranging from $110,000 to $160,000, along with attractive stock options, 3 weeks of paid time off annually, and comprehensive health coverage. Additionally, team trips and a supportive, growth-oriented culture enhance the overall work experience.

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Common Interview Questions for Head of Marketing
Can you describe your experience with content creation for B2B marketing?

In your answer, highlight specific examples of content types you've created, such as case studies or LinkedIn posts. Discuss how you tailor content to resonate with targeted personas and promote engagement.

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What strategies have you implemented to drive growth through LinkedIn?

Share concrete strategies you’ve successfully executed on LinkedIn, focusing on organic growth and content distribution. Discuss how you measure success and any metrics that showcase your impact.

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How do you approach developing a marketing strategy from scratch?

Walk through your structured process for developing a marketing strategy, emphasizing market research, target audience identification, and aligning marketing campaigns with overall business goals.

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Describe a successful growth experiment you've led.

Provide a detailed account of an experiment where you tested a hypothesis for growth. Explain the steps taken, results achieved, and what insights you gained for future campaigns.

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How do you ensure your messaging aligns with the brand voice across all platforms?

Discuss the importance of brand guidelines and how you maintain consistency across all formats. Share any tools or processes you use to collaborate with teams to achieve unified messaging.

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What metrics do you consider most important when evaluating marketing performance?

Identify key performance indicators (KPIs) that are critical to measuring marketing success, such as conversion rates, engagement levels, or ROI. Explain why they are significant in driving growth.

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How do you foster collaboration between marketing and other departments?

Explain your approach to cross-departmental collaboration, emphasizing communication, regular feedback loops, and how you ensure all teams are aligned with marketing initiatives.

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Can you share an example of how you handled a challenging marketing situation?

Describe a specific challenge you faced, the actions you took to navigate it, and the outcomes. Focus on your problem-solving skills and how you turned a situation into a learning opportunity.

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What tools do you use for marketing automation and analytics?

Mention any marketing automation tools you are familiar with, such as HubSpot, and discuss how you utilize analytics to track performance and optimize campaigns.

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How do you keep up with industry trends and changes in marketing?

Discuss your methods for staying informed about marketing trends, such as attending webinars, reading industry publications, and engaging with thought leaders. Highlight how you apply this knowledge to your strategies.

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DATE POSTED
March 18, 2025

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