Senior Associate, Growth Marketing

To qualify for the Senior Associate, Growth Marketing role at Wonder, you should possess 2-4 years of experience in performance marketing and digital media buying. Proficiency in major advertising platforms such as Meta Ads Manager, Google Ads, and TikTok Ads Manager is crucial. Additionally, experience with analytics tools, preferably Looker, is a significant advantage. Experience in offline marketing tactics like direct mail will be beneficial, and strong Excel and PowerPoint skills are expected.

In the role of Senior Associate, Growth Marketing at Wonder, your responsibilities will revolve around planning, executing, and optimizing various paid media campaigns across numerous digital platforms like Meta and Google Ads. You'll also analyze campaign performance, lending your insights to improve strategy continually. Collaborating with the creative and content teams, you'll contribute to developing engaging ad creatives while testing innovative offline marketing strategies such as direct mail.

Success as a Senior Associate, Growth Marketing at Wonder requires a robust skill set including strong analytical capabilities, proficiency in digital marketing across various platforms, and the ability to adapt quickly in a fast-paced environment. Familiarity with tools like Excel and report-generating software like Looker is also essential. Equally important is the ability to collaborate effectively with diverse teams and manage multiple projects simultaneously.

The base salary for the Senior Associate, Growth Marketing position at Wonder is $88,000. This competitive salary is complemented by a comprehensive benefits package, which includes equity options and a 401K plan, as well as multiple medical, dental, and vision plans to suit the needs of employees.

At Wonder, we believe that a diverse team drives innovation and creativity. We are committed to fair hiring practices, prioritizing potential over personal characteristics. This includes a focus on diversity, equity, and inclusion throughout our recruitment process for the Senior Associate, Growth Marketing role. We encourage candidates from all walks of life to apply and support a hiring environment free from discrimination.

When answering this question, focus on specific campaigns you've managed, detailing your role in planning and executing them. Highlight the platforms you used, the metrics you monitored, and any campaign optimizations that improved performance. This demonstrates your hands-on experience and strategic thinking.

Discuss the Key Performance Indicators (KPIs) you track, such as conversion rates, ROI, and overall engagement. Emphasize your analytical abilities, mentioning tools like Looker, and how you utilize insights from data to inform future strategies.

To effectively answer this question, outline a structured approach by discussing the importance of defining success metrics, conducting A/B tests, and analyzing performance outcomes. Mention your willingness to pivot strategies based on the data collected.

Explain your problem-solving process by discussing how you would analyze data to identify issues, make necessary adjustments, and reallocate resources if needed. Highlight your experience of debugging campaign components like targeting, creatives, or budget allocations to turn around performance.

Share examples of how you've collaborated with creative and content teams to develop impactful campaigns. Emphasize the importance of communication and feedback cycles to ensure that campaigns align with overall marketing goals and resonate with the target audience.

Provide specific examples of offline campaigns you've participated in, discussing your role, the tactics used, and the results achieved. This showcases your versatility and ability to integrate both digital and traditional marketing approaches.

Discuss current trends such as AI in marketing, influencer marketing, or video content. Your answer should illustrate your awareness of industry evolution and your excitement to implement innovative strategies at Wonder.

Share techniques you use for prioritization, such as using project management tools, setting deadlines, and maintaining open communication with your team. This highlights your organizational skills and ability to thrive in a fast-paced environment.

Express your passion for the food-tech industry and the innovative approach Wonder takes towards dining. Tie your skills and experiences back to the company's mission and values, showcasing your enthusiasm for being part of their groundbreaking journey.

Mention the analytics tools you have experience with, specifically identifying how you've used them in past roles. Include any familiarity with Looker as noted in the job description, and describe your comfort level with Excel for data analysis.