Data Enablement Lead - job 1 of 2

The Data Enablement Lead at Xero is responsible for partnering with various teams to harness data-driven insights that shape marketing and business strategies. This role involves acting as a product owner for data products, collaborating with cross-functional teams to develop solutions that improve decision-making, and ensuring the reliable operation of data applications. Additionally, the Data Enablement Lead interprets complex data and translates it into technical requirements, enabling the organization to optimize its data initiatives.

To become the Data Enablement Lead at Xero, candidates need a Bachelor's degree along with 5+ years of experience in the digital or marketing science domain. Deep knowledge of data utility, experience with third-party vendors, and a proven track record in building and scaling data products are crucial. Strong communication skills, the ability to break down complex data, and a solid understanding of SQL are key qualifications that will help you thrive in this role.

As the Data Enablement Lead, your contributions directly influence Xero's marketing outcomes through the application of actionable insights. By working closely with marketing and sales teams, you’ll leverage data to understand customer behavior, inform strategies, and ultimately enhance engagement. Your insights will drive targeted campaigns and align product development with market needs, ensuring that Xero remains a leader in empowering small businesses.

The Data Enablement Lead at Xero collaborates with a variety of teams across the organization, including marketing, sales, and strategy. You will also work alongside data engineers, scientists, and researchers to design and develop data products. This cross-functional teamwork is vital for building solutions that not only meet the needs of the business units but also push the boundaries of what data can achieve.

Xero offers a comprehensive array of benefits for the Data Enablement Lead, including generous paid leave, dedicated wellness leave, free medical insurance, and access to mental health care through an Employee Assistance Program. Additionally, employees can take advantage of flexible working, career development opportunities, and a supportive work environment that reflects Xero's human values, ensuring a fulfilling and balanced work-life experience.

In your response, you should highlight specific projects where you acted as a product owner for data-driven solutions. Discuss the process of gathering requirements from stakeholders, designing solutions, and how you ensured that the products met business needs. Mention any methodologies you used, such as agile, and the outcomes of your projects.

Talk about the importance of teamwork and open communication when working with diverse teams. Share examples demonstrating your ability to bridge gaps between technical and non-technical stakeholders and how this has facilitated productive collaborations.

Discuss techniques like data visualization tools, storytelling with data, and simplifying complex analytics. Provide examples of how these strategies have led to improvement in decision-making processes in previous roles.

Emphasize your understanding of data quality principles and methods for ensuring data integrity, like regular audits and validations. Explain how you have previously implemented processes that tested and guaranteed the reliability of data applications.

Illustrate your working knowledge of SQL by describing specific projects where you extracted, analyzed, and interpreted data using SQL queries. Mention how this has impacted your decision-making and overall business outcomes.

Share a specific case where your insights led to enhanced customer targeting. Detail the techniques you employed to analyze customer data, the insights you derived, and the resulting business impact.

Elaborate on your commitment to an experiment-based approach. Discuss how you have implemented A/B testing, sampling techniques, or other experimental methodologies to measure and refine product efficacy.

Provide concrete examples showcasing your involvement in initiatives that promoted data literacy across the organization. Discuss training sessions, workshops, or strategies that successfully instilled the value of data-driven decision-making.

Mention specific tools you have worked with for data integration, enrichment, or visualization. Discuss how you leveraged these technologies to deliver value to your previous employers.

Highlight your conflict resolution skills by explaining how you assess stakeholder needs based on business value and impact. Share examples of your approach and how this has fostered positive relationships while meeting various demands.