Director, Product Marketing (AI & Emerging Markets)

As the Director of Product Marketing for AI & Emerging Markets at Yext, your primary responsibilities will include developing go-to-market strategies for our AI-driven products, collaborating with various teams such as Product and Sales, and crafting effective marketing campaigns. Additionally, you will establish thought leadership in the AI domain, create compelling messaging, and conduct competitive analyses to ensure our solutions remain ahead in the market.

To qualify for the Director of Product Marketing position at Yext, you should have at least 10 years of experience in enterprise B2B SaaS marketing and at least 1 year focusing on AI-driven technologies. A deep understanding of AI products, strong executive presence, and the ability to translate complex concepts into marketable solutions are essential for success in this role.

Yext values innovation and career development, providing its Director of Product Marketing with numerous opportunities to grow. Employees are encouraged to engage in continuous learning and collaboration, attend industry events, and take part in initiatives that bolster thought leadership in the AI market. This role also involves strategizing and implementing initiatives that can dynamically shape your career path.

Yext prides itself on fostering an inclusive and diverse culture where every employee feels valued. As a Director of Product Marketing, you'll work in a vibrant, collaborative environment that emphasizes innovation and agility. Supported by elite teammates and encouraged to drive strategy, you'll have the autonomy to make an impact, shaping the future of our AI-powered solutions.

Yext offers a competitive compensation package for the Director of Product Marketing role, with an annual base pay range of $157,050—$276,000 USD. In addition to salary, Yext provides a comprehensive benefits package that includes medical, dental, and vision coverage, 401(k) retirement plan, various forms of insurance, vacation/sick leave, and potential equity-based compensation.

In answering this question, highlight specific examples where you've successfully developed and executed go-to-market strategies for AI products. Discuss the collaborative efforts with sales, product, and marketing teams you undertook, as well as any key metrics you used to measure success.

Illustrate your approach by detailing how you simplify technical jargon into relatable business benefits. Provide examples of messaging you've crafted that appealed to both technical and C-suite audiences, focusing on the outcomes that mattered most to them.

Share your strategies for conducting market research and competitor analysis. Discuss tools and methodologies you utilize to gather insights and how you apply that data to inform your marketing strategies, product positioning, and messaging.

Outline your project management strategies, such as using tools for task tracking or methodologies like Agile or Scrum. Highlight your ability to set priorities based on business objectives and the importance of clear communication with your team and stakeholders.

Detail a specific product launch you managed, including the pre-launch preparations, marketing campaigns executed, and the collaborative efforts with various teams. Share the metrics of that launch's success, highlighting ROI and market response.

Articulate the significance of thought leadership in distinguishing a company in a competitive landscape. Discuss how it builds credibility, engages target audiences, and serves as a platform for marketing AI solutions effectively.

Provide specific strategies that foster collaboration with sales teams, like creating joint training sessions or developing sales enablement tools. Discuss how understanding their needs has helped shape your marketing strategies into actionable support.

Talk about initiatives you've led to cultivate customer loyalty and advocacy, including methods to gather customer feedback and success stories. Explain how these efforts supported marketing strategies and product development.

Share your familiarity with the specific challenges and opportunities within the financial services or healthcare sectors regarding AI products. Discuss how these insights have informed your marketing strategies and customer targeting.

Identify key performance indicators like pipeline influence, customer engagement, and adoption rates. Explain how you've utilized these metrics to refine strategies and drive business objectives.