Manager, Product Marketing

As the Manager of Product Marketing at Carta, you will be responsible for defining market positioning, crafting product narratives, and collaborating with cross-functional teams. You’ll gather feedback through customer interviews to inform product development, create go-to-market strategies, and drive awareness and adoption of our products. With a focus on our cap table business and fund administration platform, your insights will help guide product offerings that resonate with both startup founders and investors.

To thrive as the Manager of Product Marketing at Carta, candidates should have at least 10 years of experience in product marketing, preferably in the fintech or private markets space. Strong leadership skills are essential, as this role involves managing multiple direct reports. Proficiency in creative problem-solving, excellent communication skills, and the ability to work collaboratively in a fast-paced environment are also key qualifications to succeed in this role.

The Product Marketing team at Carta acts as a critical link between customers and product teams. By gathering customer feedback and insights, the team ensures that the voice of the customer is integrated into product development. This dual role fosters an environment where internal teams can align, develop effective product narratives, and ultimately bring successful products to market, directly impacting the user experience.

Carta is dedicated to creating a strong market position for its products through strategic storytelling and market insights. As a Manager of Product Marketing, you'll focus on defining this positioning within the Private Markets, utilizing customer feedback and market research to ensure that Carta’s offerings meet the needs of startup founders and their investors, setting them apart in a competitive landscape.

Success in the Manager of Product Marketing role at Carta encompasses driving product awareness, adoption, and utilization. This involves executing effective go-to-market strategies, gathering and integrating customer feedback to shape product offerings, and enabling internal stakeholders to tell compelling stories about Carta’s products. Your ability to connect users with products they love while aligning cross-functional teams is key to success.

In answering this question, share specific experiences that highlight your expertise in fintech or the private markets. Discuss past roles, relevant products you've marketed, and the outcomes of your marketing strategies. Be sure to emphasize how your experiences align with Carta's mission and how you can contribute to their product lines.

Describe a structured approach to gathering customer feedback, such as conducting interviews, surveys, or market research. Share specific examples of how you've implemented feedback into your marketing strategies or product offerings, ultimately improving customer satisfaction and product adoption.

Discuss your storytelling techniques and methods for creating engaging product narratives that resonate with your target audience. Include tips on understanding customer pain points and how you translate features into benefits that connect emotionally with users.

When answering, provide a detailed account of a specific go-to-market strategy from conception to execution. Highlight your role in the process, the tactics used, the stakeholders involved, and the measurable outcomes achieved. This allows you to showcase your strategic thinking and project management skills.

Illustrate your experience working with Product, Engineering, Design, and sales teams. Provide examples of how effective communication and collaboration led to successful product launches. Emphasize your approach to integrating diverse perspectives and driving alignment on product goals.

Share a specific challenge you encountered in your product marketing journey. Detail the steps you took to overcome it, the lessons learned, and how those experiences have shaped your approach to future challenges. This shows resilience and problem-solving abilities.

Discuss your strategies for staying informed about industry trends, such as reading relevant publications, attending conferences, or participating in industry groups. Mention how current trends influence your marketing strategies and help you remain innovative in your role.

Elaborate on how you use data analytics to inform your marketing strategies and decisions. Provide examples of how data has driven your product positioning or campaign effectiveness, emphasizing your ability to make data-driven decisions.

Outline your project management process, including how you assess priorities based on impact, urgency, and resources available. Share tools or methodologies you use to stay organized and ensure that key marketing initiatives are executed successfully.

Talk about your approach to building relationships with clients and stakeholders. Emphasize the importance of understanding their needs, maintaining open lines of communication, and leveraging feedback to inform product development and marketing strategies.