Senior / Lead Product Marketing Manager, Payments

The Senior / Lead Product Marketing Manager at Zip will have a diverse set of responsibilities, including managing the go-to-market strategy, positioning, and sales enablement programs for our core offerings. You’ll collaborate with product management and key executives to define vision and strategy while creating compelling content such as sales pitches and customer stories. Analyzing market trends and the competitive landscape will be crucial, as will monitoring key performance indicators to evaluate the effectiveness of product marketing initiatives.

To be a successful candidate for the Senior / Lead Product Marketing Manager position at Zip, you should have 4 to 8+ years of product marketing experience in a B2B SaaS environment. A solid understanding of foundational skills like messaging, positioning, audience segmentation, and go-to-market strategy is essential. Excellent communication abilities, strong project management skills, and a proven track record of collaborating with cross-functional teams are also critical. A Bachelor's degree is required, while an MBA or experience in B2B procurement is a plus.

The salary range for the Senior / Lead Product Marketing Manager position at Zip is between $130,000 and $180,000. This salary is influenced by various factors including location, relevant experience, education, and specialized skills. Zip is dedicated to ensuring competitive compensation while fostering a motivating work environment for its team members.

At Zip, we embrace a culture of innovation and collaboration, where our employees are encouraged to take ownership and communicate openly. As a Senior / Lead Product Marketing Manager, you will join a team that values diversity and inclusivity, creating a workspace where everyone feels they belong. We also promote flexibility through hybrid work arrangements and actively engage in team-building events, making our company a great place to thrive.

In addition to a competitive salary, the Senior / Lead Product Marketing Manager at Zip will enjoy a range of perks and benefits. This includes startup equity, comprehensive health, vision, and dental coverage, catered lunches for San Francisco employees, a commuter benefit, and a flexible PTO policy. We also provide top-of-the-line Apple equipment and a home office budget, alongside a 401k plan to ensure financial security.

When preparing to answer this question, think of specific examples where you successfully developed a go-to-market strategy for a product or service. Highlight your analytical approach to market research and how you engaged cross-functional teams to align on vision and messaging. Also, note the outcomes that resulted from your strategy to showcase your effectiveness.

An effective approach to task prioritization is key for this role. When answering, discuss your project management methodologies, such as the use of tools or frameworks that help you assess project timelines, resources, and impact. Provide examples of how you successfully managed competing deadlines, ensuring that critical tasks are completed on time.

For this question, consider a time when you successfully positioned a product in the market. Share the research and insights you used to understand the audience and how you tailored messaging to meet their needs. Discuss the impact this had on sales and customer engagement to reflect your ability to resonate with buyers.

Demonstrating how you stay informed about competitors is crucial. Discuss methods such as utilizing competitive analysis tools, subscribing to market research reports, and conducting regular reviews of competitor offerings and marketing strategies. Mention specific insights you've gleaned from this analysis and how it influenced your product marketing approaches.

To answer this question, describe the key performance indicators (KPIs) you typically monitor to evaluate the effectiveness of product marketing initiatives. This could include metrics like customer engagement rates, lead conversion ratios, and overall sales growth. Share an instance where you analyzed these metrics to improve a strategy or campaign.

Discuss your approach to creating sales enablement tools and training for teams. Highlight specific materials you've developed, such as one-pagers or content guides, and how they empowered sales teams to effectively communicate the value of products. Bringing in metrics or feedback from sales teams on the impact of these tools will strengthen your answer.

Convey your proactive nature when it comes to staying informed. Talk about industry publications, webinars, conferences, and networking opportunities you pursue. Mention how you apply this knowledge to your work, particularly in shaping product marketing strategies that align with emerging trends.

Address the importance of incorporating customer feedback into your marketing strategy. Discuss methods, such as surveys or user testing, that you employ to gather insights. Share a specific example where customer feedback led to a significant change in marketing approach or product features.

Highlight your communication and relationship-building skills when answering this question. Describe techniques you use to facilitate collaboration, such as regular check-ins, collaborative tools, or even informal meetings. Sharing a past experience that highlights a successful collaboration will effectively demonstrate your capability.

Define your content creation process, beginning from research and ideation to final production. Emphasize how you align content with buyer personas and the unique value propositions of products. Discuss the importance of storytelling and how you ensure the content resonates with the target audience.