Email Manager

As an Email Manager, you'll be responsible for developing and executing email marketing strategies that focus on customer acquisition, engagement, and retention. You'll manage email newsletters, conduct A/B testing, track performance metrics, and collaborate with design and content teams to create compelling email content that aligns with our brand. Additionally, you'll ensure compliance with regulations and optimize email campaigns to enhance user engagement.

To apply for the Email Manager role, you should have at least 2 years of experience in email marketing, preferably within the gaming or gambling industry. Proficiency with various email marketing platforms such as Selzy, Mailchimp, and HubSpot is essential. You also need a strong knowledge of A/B testing methodologies, analytics tools, and a good command of English. Effective communication and collaboration skills are critical as you'll be interacting with multiple teams.

In the Email Manager position, you'll use key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates to measure campaign performance. You'll also leverage tools like Google Analytics to track and analyze these metrics, preparing regular reports to showcase the effectiveness of your email marketing efforts to stakeholders.

The Email Manager will oversee various types of email campaigns, including promotional newsletters, personalized offers, and communications related to special events or tournaments. You'll be tasked with crafting content that not only informs but also engages recipients, ensuring that all communications align with the brand’s voice and visual identity.

Yes, the Email Manager role offers flexibility in terms of work format. You can choose to work fully remote, in-office, or adopt a hybrid approach depending on your preferences and tasks. We value work-life balance and provide flexible working hours to suit your schedule.

When answering this question, explain your specific A/B testing strategies, including how you've determined which elements to test, the metrics you tracked to measure success, and any notable outcomes. Focus on your analytical skills and the impact of your findings on overall campaign performance.

Discuss the resources you use, such as industry blogs, webinars, and networking groups. Mention your proactive approach to learning and adapting to new tools and techniques, as staying current is crucial in the fast-evolving field of email marketing.

In your response, mention specific email marketing platforms you've used, like Mailchimp or HubSpot, and highlight functionalities that you find particularly useful, such as automation features, customer segmentation, or reporting capabilities.

Describe your process for segmentation, including the criteria you consider, such as user behavior, demographics, or purchase history. Stress the importance of targeted messaging for improving engagement and conversion rates.

Present a specific campaign detail that highlights your role, goals, strategies implemented, and the results achieved. Use metrics to quantify success where possible, and articulate what you learned from the experience.

Explain your knowledge of regulations like GDPR or CAN-SPAM and how you implement compliant practices in your email marketing efforts. Provide examples of checks you perform to ensure compliance before launching campaigns.

While there are several important metrics, explain your viewpoint by discussing the importance of open rates, click-through rates, or conversion rates based on your previous experiences. Articulate why you prioritize this metric for evaluating email success.

Discuss your approach to receiving feedback, emphasizing the importance of customer service and listening to your audience. Explain how you've used feedback to refine your future campaigns and improve customer satisfaction.

Share examples of innovative tactics you've implemented, such as personalized content, enhancing visuals, or incorporating interactivity. Highlight your understanding of customer preferences and how creativity fuels engagement.

Illustrate your experience working with different teams, including design, content, and analytics. Talk about specific situations where collaboration yielded successful results, showing your ability to communicate and align diverse perspectives to meet campaign objectives.