Growth Marketing Strategist - 33430889524

As a Growth Marketing Strategist at the DTC beauty brand, your responsibilities include owning and managing all paid digital channels like Meta, Google, and YouTube. You will develop and execute digital acquisition strategies targeting both evergreen growth and new product launches. Additionally, overseeing a structured testing roadmap and optimizing paid media budgets based on real-time performance data will be key duties, alongside collaborating with cross-functional teams.

To qualify as a Growth Marketing Strategist with the DTC beauty brand, candidates should have a minimum of 3 years of experience in growth marketing, particularly in performance marketing or digital acquisition. Proven expertise in managing paid channels, strong analytical skills, and experience working within the DTC eCommerce industry are critical. Familiarity with MarTech tools for targeting and automation is also essential.

The Growth Marketing Strategist will manage several key digital channels including Meta, Google, and YouTube, as well as emerging platforms. This role involves developing and executing strategies across these channels to drive customer acquisition and optimize ad performance effectively.

The Growth Marketing Strategist will lead a robust testing roadmap that involves structured experiments across various channels, audiences, creative assets, landing pages, and bidding strategies. This approach not only helps in optimizing performance but also in discovering innovative ways to enhance user engagement and acquisition success.

In the role of Growth Marketing Strategist at this DTC beauty brand, you will play a crucial part in measuring and assessing the effectiveness of paid marketing tactics. By refining attribution models and developing frameworks for scaling high-performance tactics, your contributions directly impact the company’s growth and profitability.

When responding, focus on specific platforms you have managed, such as Google Ads and Meta. Highlight your strategies for optimizing ad performance, any noteworthy campaigns you executed, and how your efforts directly impacted customer acquisition and revenue growth.

Discuss tools and metrics such as ROAS (Return on Ad Spend), conversion rates, and attribution models. Provide examples of how you've applied these metrics to adjust your strategies and improve performance over time.

Explain your structured approach to running A/B tests, from hypothesis creation to execution. Provide examples of past tests you've conducted and how you used the results to inform future marketing decisions, emphasizing your analytical skills.

Share the resources you rely on, such as industry blogs, webinars, and networking events. Highlight specific industry changes you've adapted to in the past and how it's influenced your marketing strategies.

Relate details about a campaign, the objectives set, strategies implemented, and the outcomes achieved. Make sure to mention performance metrics and any creative aspects that made the campaign stand out.

Discuss the MarTech tools you are familiar with, such as Google Analytics, AdEspresso, or platforms for automation. Be sure to explain how these tools have helped you manage campaigns and derive insights from data efficiently.

Highlight your communication style and any tools you use for collaboration, such as project management software. Provide instances where collaboration led to successful outcomes, emphasizing the importance of teamwork in achieving marketing goals.

Discuss your time management strategies like using to-do lists, prioritization matrices, or project management tools. Explain how you balance urgent tasks with long-term goals while remaining adaptable to new challenges.

Explain your process for researching, testing, and integrating new tools into your marketing stack. Share any past experiences where you successfully onboarded a new tool and how it improved workflow or performance.

Talk about your methodology for analyzing underperformance, determining actionable insights, and implementing changes. Include examples of adjustments you've made in the past that led to improved results.