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Campaign Lead - job 10 of 10

Company Description

Work with Us. Change the World.

At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the world’s most complex challenges and build legacies for future generations.

There has never been a better time to be at AECOM. With accelerating infrastructure investment worldwide, our services are in great demand. We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world.

We're one global team driven by our common purpose to deliver a better world. Join us.

Job Description

AECOM is looking for a Campaign Lead to join the Marketing and Communications Team assisting the West region. 

This will be a hybrid position including a combination of both remote and in-office, that can be based in, but not limited to: San Francisco, CA. 

 

Job Responsibilities will include, but will not be limited to:

  • Create and deliver marketing positioning strategies aligned to winning key pursuits and supporting region initiatives. This includes setting strategic direction, planning, and executing campaigns that drive results.
  • Collaborate with various internal teams, including account managers, business development teams, and regional leaders, to develop and implement campaigns that align with business objectives and drive success in key pursuits.
  • Responsible for handling multiple marketing campaigns simultaneously.
  • Write and edit content specifically tailored for each of our unique platforms.
  • Conduct interviews with subject matter experts, client account managers and technical staff to strategize and write thought leadership articles and blogs.
  • Work with the Marketing Communications team to create and share compelling content across various digital, social media, and traditional media channels. Ensure content is consistent with campaign objectives and brand guidelines.
  • Write and edit content as needed.
  • Adapt global marketing strategies to meet local markets' unique needs and characteristics within the Americas Region. Utilize market insights to customize campaigns, ensuring they effectively address local audience preferences and competitive landscapes.
  • Work with Media Relations colleagues to identify and capitalize on media outreach opportunities, increasing campaign visibility through targeted PR efforts.
  • Use data and analytics to monitor campaign performance, identify opportunities for improvement, and optimize strategies. Provide regular reports and insights to internal stakeholders.

Qualifications

Minimum Requirements:

  • BA/BS + 6 years of relevant marketing communications experience, preferably working within a large professional services organization across different industries, business lines and/or functions or a demonstrated equivalency of experience and/or education.

Preferred Qualifications: 

  • 6+ years of relevant marketing communications experience a plus.
  • Experience leading and optimizing marketing campaigns aligned to pursuit positioning in collaboration with stakeholders both inside and outside of your organization.
  • Can think strategically and articulate strategy in an accessible and compelling way.
  • Experience creating value propositions either for pursuit campaigns and/or taking new service offerings to market.
  • Experience and confidence in working with business leaders, with the ability to challenge constructively.
  • Experience managing multiple projects in a fast-paced environment.
  • A strong communicator with energy and enthusiasm.
  • Excellent verbal and written language skills including writing, editing, and proofreading.
  • Influencing and stakeholder management skills: Can interact at a senior level, providing credible advice and guidance, as well as building good networks and relationships at all levels of an organization.
  • Proficient in Microsoft and Adobe packages including InDesign, PowerPoint, Excel, and Word
  • Client-centric attitude, embracing the company brand and values.
  • Digital skills: Experience in delivering content through multi-media and digital platforms.

Additional Information

  • This position does not include sponsorship for United States work authorization now or in the future
  • Relocation assistance and/or per diem is not offered for this position
  • All your information will be kept confidential according to EEO guidelines

About AECOM

AECOM is proud to offer comprehensive benefits to meet the diverse needs of our employees. Depending on your employment status, AECOM benefits may include medical, dental, vision, life, AD&D, disability benefits, paid time off, leaves of absences, voluntary benefits, perks, well-being resources, employee assistance program, business travel insurance, service recognition awards, retirement savings plan, and employee stock purchase plan.

AECOM is the world’s trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, new energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges. Our teams are driven by a common purpose to deliver a better world through our unrivaled technical and digital expertise, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities. AECOM is a Fortune 500 firm and its Professional Services business had revenue of $14.4 billion in fiscal year 2023. See how we are delivering sustainable legacies for generations to come at aecom.com and @AECOM.

 

Freedom to Grow in a World of Opportunity 

You will have the flexibility you need to do your best work with hybrid work options. Whether you’re working from an AECOM office, remote location or at a client site, you will be working in a dynamic environment where your integrity, entrepreneurial spirit and pioneering mindset are championed.

You will help us foster a safe and respectful workplace, where we invite everyone to bring their whole selves to work using their unique talents, backgrounds and expertise to create transformational outcomes for our clients.

AECOM provides a wide array of compensation, benefits and well-being programs to meet the diverse needs of our employees and their families. We’re the world’s trusted global infrastructure firm, and we’re in this together – your growth and success are ours too.

Join us, and you’ll get all the benefits of being a part of a global, publicly traded firm – access to industry-leading technology and thinking and transformational work with big impact and work flexibility. As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours.

All your information will be kept confidential according to EEO guidelines.

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What You Should Know About Campaign Lead, AECOM

Are you ready to take your marketing expertise to the next level? At AECOM, we’re on the lookout for a passionate Campaign Lead to join our dynamic Marketing and Communications team in the vibrant city of San Francisco, CA. In this hybrid role, you’ll have the flexibility to work both remotely and in our office, making it perfect for those who thrive in a collaborative environment. As the Campaign Lead, you will be responsible for crafting innovative marketing strategies that align with our business initiatives and drive results in key pursuits. Your days will be filled with exciting challenges as you work alongside account managers and regional leaders to execute captivating campaigns across various channels. Writing and editing tailored content will be a significant part of your job, as you create compelling thought leadership articles and engaging media releases. You’ll also have the chance to adapt global strategies to fit the local market, ensuring our messaging resonates with diverse audiences. Utilizing data and analytics, you will monitor campaign performance, optimizing your approach to achieve the best outcomes. Your experience in managing multiple projects will come in handy, as you’ll be juggling marketing campaigns simultaneously. Join us at AECOM and tap into your creativity to help deliver a better world—one campaign at a time!

Frequently Asked Questions (FAQs) for Campaign Lead Role at AECOM
What are the key responsibilities of the Campaign Lead at AECOM?

As a Campaign Lead at AECOM, your primary responsibilities include creating and executing targeted marketing strategies that not only align with the company's key pursuits but also support regional initiatives. This entails collaborating with internal teams, handling multiple campaigns at once, writing tailored content, and monitoring campaign performance through data analytics.

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What qualifications are needed to apply for the Campaign Lead position at AECOM?

To apply for the Campaign Lead role at AECOM, candidates should have a BA/BS degree and at least six years of relevant marketing communications experience, particularly in a large professional services organization. It's also beneficial to have experience in leading marketing campaigns, strong communication skills, and proficiency in relevant software tools.

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How does the Campaign Lead role at AECOM contribute to business objectives?

The Campaign Lead at AECOM plays a vital role in achieving business objectives by developing strategic marketing campaigns that drive success in key pursuits. By collaborating with various stakeholders, analyzing data, and creating compelling content, the Campaign Lead ensures that marketing efforts are aligned with the overall goals of the organization.

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What skills are essential for a successful Campaign Lead at AECOM?

A successful Campaign Lead at AECOM needs excellent communication and writing skills, strong project management abilities, and the capacity to think strategically. Additionally, influencing and stakeholder management skills, along with proficiency in digital and multimedia platforms, are crucial for effectively executing marketing campaigns.

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Can you describe the work environment for the Campaign Lead at AECOM?

The work environment for the Campaign Lead at AECOM is characterized by flexibility, support for hybrid work arrangements, and a culture that promotes innovation and collaboration. You will be part of a dynamic team that encourages the sharing of bold ideas and aims to make a positive impact globally.

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Common Interview Questions for Campaign Lead
Can you explain your experience with developing marketing strategies?

When answering this question, focus on specific strategies you've created in the past, including your role in collaborating with internal stakeholders and how those strategies drove results. Highlight your understanding of market trends and the importance of aligning campaign objectives with business goals.

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How do you manage multiple marketing campaigns at once?

Discuss your organizational skills and project management techniques that help you prioritize tasks effectively. You can mention any tools or systems you use to track progress and manage deadlines, emphasizing your ability to maintain quality and creativity under pressure.

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Could you share an example of a successful campaign you've led?

Share a specific example that emphasizes the campaign’s objectives, your role in its execution, and the measurable outcomes. Make sure to highlight any unique challenges you faced and how you overcame them to achieve success.

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How do you ensure your content aligns with branding guidelines?

Talk about your process for reviewing and editing content before it's published. Emphasize your understanding of brand guidelines and how you collaborate with design teams or content creators to ensure consistency across all digital and traditional media platforms.

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What tools do you use for monitoring campaign performance?

Mention specific analytics tools you’ve used to measure campaign performance. Explain how you interpret data to make informed adjustments in real-time, ensuring that marketing strategies remain effective and deliver the intended results.

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How do you customize campaigns to fit local market needs?

Describe the research process you undertake to understand local market dynamics and audience preferences. Explain how you adapt global marketing strategies based on insights gathered from this research to resonate with local stakeholders.

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What challenges have you faced in your previous marketing roles, and how did you overcome them?

Identify specific challenges that you encountered, such as tight deadlines or limited resources. Explain the strategies you used to address these challenges and the positive outcomes that resulted from your solutions.

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How do you collaborate with cross-functional teams?

Discuss the importance of communication and building relationships within cross-functional teams. Give examples of how you’ve effectively collaborated in the past to achieve shared goals, emphasizing your ability to foster a cooperative team environment.

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What techniques do you use for writing compelling marketing content?

Highlight your approach to content creation, focusing on understanding your target audience and employing storytelling techniques. Discuss the importance of clear messaging, strong calls to action, and how you tailor content to different platforms.

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How do you handle feedback on your campaigns?

Talk about your openness to constructive criticism and how you utilize feedback to make improvements. Provide examples of how feedback has shaped your work in the past and helped you achieve better outcomes in subsequent projects.

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As the world’s trusted infrastructure consulting firm, we’re committed to managing our business with the utmost responsibility and to always strive for better – whether by reducing emissions, creating social value or diversifying our senior leader...

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DATE POSTED
February 21, 2025

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