Marketing Manager

As a Marketing Manager at Antenna Group, your core responsibilities include designing and implementing marketing strategies and campaigns, managing digital platforms, overseeing content creation, and ensuring cohesive brand messaging across all channels. You will also analyze performance metrics and optimize strategies for better engagement, specifically focusing on student recruitment and media visibility.

The Marketing Manager position at Antenna Group requires a BSc degree in Marketing, Communications, or a related field, with an MSc being preferred. Candidates should have 3-5 years of marketing experience, particularly in the education sector, and must be fluent in both Greek and English. Proficiency in key marketing tools and digital strategies is also crucial.

Essential skills for the Marketing Manager role at Antenna Group include strong communication abilities, creativity, organizational skills, and multitasking. You should excel in digital marketing strategies, SEO, social media management, and content creation, as well as be adept at analyzing campaign performance and optimizing for better outcomes.

The Marketing Manager at Antenna Group will oversee a range of marketing strategies, including digital campaigns on social media, email marketing, and pay-per-click advertising. This role requires planning and executing innovative strategies aimed at boosting brand visibility and driving student recruitment effectively.

Antenna Group fosters a friendly and collaborative workplace culture, emphasizing teamwork, creativity, and strategic thinking. As a Marketing Manager, you’ll work alongside other talented professionals who value your input and encourage innovative ideas to drive marketing success.

When answering this question, highlight your specific experiences managing digital marketing campaigns, detailing the platforms used, types of content created, and results achieved. Use metrics to showcase success and demonstrate your ability to optimize campaigns based on data.

Discuss your strategy for planning content calendars tailored for different platforms. Emphasize understanding your audience, creating engaging materials, and ensuring a consistent brand voice across all channels. Provide examples of successful content that drove engagement.

Identify key performance indicators (KPIs) relevant to marketing, such as conversion rates, ROI on campaigns, social media engagement rates, and website traffic. Explain how you analyze these metrics to make informed decisions and optimize campaigns for better results.

Share specifics about a recruitment event you planned, detailing your role in its organization, execution, and the outcomes. Highlight challenges faced and how you navigated them, demonstrating your project management and marketing skills.

Discuss the resources you utilize, such as industry publications, webinars, and networking with peers, to stay informed on marketing trends and best practices, especially in the education sector. Show your commitment to continuous learning and application of new insights.

Outline a systematic approach to identify issues, analyze data, and adjust strategies accordingly. Mention the importance of flexibility and how you would collaborate with your team to implement changes that could enhance campaign performance.

Illustrate your knowledge of SEO best practices, including keyword research, on-page optimization, and monitoring analytics. Discuss your hands-on experience managing website content and ensuring it is optimized for user experience and search engine visibility.

Provide examples that detail how you identified influencers or partnerships, the strategies for collaboration, and the measurable outcomes of these partnerships. Highlight your interpersonal skills and ability to foster strong professional relationships.

Name specific tools and platforms you're proficient with, such as Google Analytics, CRM systems, or social media management software. Describe how you leverage these tools to track performance, optimize campaigns, and report insights.

Discuss strategies such as creating comprehensive brand guidelines, regular audits of marketing materials, and cross-team collaboration to ensure messaging remains consistent and aligns with overall brand identity.