Associate Director, Solutions Consultant, Business and Brand Strategy (Remote)

Remote

Who We Are

Goodway Group is AdAge's 2023's BEST PLACE TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

At Goodway, we are dedicated to transforming marketing by delivering thoughtful, creative, and customized media recommendations and marketing solutions to our clients. As an Associate Director in our Client Solutions team, you will play a pivotal role in showcasing our unique value proposition to prospective clients. Your strategic insights, industry expertise, and creative prowess will contribute to creating compelling pitches that align with Goodway's offerings and position us as a leader in the agency landscape.

Role Overview:

The Associate Director will be responsible for crafting and delivering tailored media recommendations and marketing solutions for high-value, strategic opportunities and Requests for Proposals (RFPs) in the pursuit of new business. You will collaborate with cross-functional teams, leveraging your expertise to align Goodway's offerings with client needs, ensuring a cohesive and persuasive pitch process. As a key contributor to our business development efforts, you will help establish Goodway as an industry leader and drive wins within key industry verticals. This role presents a unique opportunity to shape Goodway's brand presence and contribute to its growth. As an Associate Director, you will have the chance to use your creativity, industry expertise, and strategic thinking to drive our business development efforts and secure new partnerships.

Responsibilities:

• Collaborate with cross-functional teams to develop and deliver compelling pitches, aligning Goodway's offerings with prospective clients' business needs.
• Conduct in-depth research on target companies, industry best practices, and competitor positioning to inform pitch strategy and storytelling.
• Develop and refine end-to-end pitch processes, sharing best practices and training resources with sellers and client experience teams.
• Participate in new business development pitches, providing strategic insights and relevant brand/industry insights during the pitch process.
• Leverage your deep knowledge of Goodway practices, products, and solutions to build unique positioning and supporting collateral/materials.
• Cultivate expertise in key media measurement metrics and standard business operation KPIs to strengthen client engagement.

Qualifications:

• Bachelor's degree in a related field or equivalent experience.
• 10+ years of agency experience with a focus on holistic marketing and media services/solutions, particularly in the digital realm.
• Proven track record of successfully contributing to the development and delivery of winning pitches for brand advertisers.
• Strong understanding of standard business operation KPIs and media measurement metrics.
• Excellent oral and written communication skills, with the ability to craft compelling messages and presentations.
• Demonstrated ability to prioritize, multitask, work under pressure, and meet deadlines efficiently.
• Project management experience, with the ability to drive projects from conception to completion.
• High business acumen, allowing you to contribute valuable insights to internal conversations.
• A collaborative mindset and a history of building strong partnerships within a team-oriented environment.

#usremote

Check us out at www.goodwaygroup.com to learn more!

If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female!  We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.  

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status. #usremote