Account-Based Marketing Manager, EMEA Enterprise - job 1 of 2
Overview
Working at Atlassian
Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Responsibilities
Atlassian is looking for an experienced ABM Manager to join the Global Account-Based Marketing and Partner Marketing team within the Digital, Campaigns, and Operations (DCO) organization. The ideal candidate has experience working closely with sales, gathering account and persona insights, and crafting compelling end to end campaign journeys while leveraging channels including, but not limited to, paid media, email, content syndication, direct mail, events, and more. The ABM Manager will be a key partner to our EMEA Enterprise Sales Team and work closely with our Account Executives, Sales Development Representatives (SDRs), and sales leadership to drive revenue growth within Atlassian’s top accounts in EMEA.
In this role, you’ll get to:
Be the relationship lead for the dedicated EMEA Enterprise AE and SDR teams
Be the relationship lead for the EMEA Enterprise Sales Leadership team
Craft compelling omni-channel campaign strategy including 1:1 and 1:few campaigns to achieve pipeline goals for target accounts in EMEA, while leveraging account and contact-level insights
Be the strategy lead on providing insights and recommended plays for AEs and SDRs
Consistently communicates learnings, blockers, and wins and is an effective communicator that can summarize documents and plans.
Develop media plans and own program budget
Contribute to campaign ideation and drive alignment to primary pipeline targets, as well as marketing leading indicators
Strong partner to PMMs to communicate feedback on content, offers, and programs given EMEA and sub-region nuances
Partner with Marketing Operations and Sales Operations to raise any tracking or operational challenges
Partner with Marketing Operations and Sales Operations to reinforce enablement on ABM campaigns and tools
Advocate for the ABM and EMEA teams to GTM leadership and speak to successes and challenges
Qualifications
On the first day, we expect you to have:
5+ years of ABM, demand generation, field marketing, or regional marketing experience
Proven track record designing, executing, and measuring integrated marketing campaigns and outbound programs in partnership with sales in a high-growth environment
Experience working within a multi-product organization
Experience working with Salesforce, Marketo, and an ABM stack including Demandbase, Outreach, Drift, Zoominfo, TechTarget Priority Engine, 6sense, etc.
Excellent written and verbal communication skills
French or German fluency is a plus
Our perks & benefits
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh.
Average salary estimate
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