Senior Tracking Specialist (F/M/D)

As a Senior Tracking Specialist at AVIV, your main responsibilities include implementing, configuring, and maintaining Google Tag Manager (GTM) and Google Analytics 4 (GA4). You will translate stakeholder requirements into scalable tracking solutions, manage complex tag setups, and work closely with developers on Data Layer implementations. Additionally, you'll ensure data quality by enhancing QA processes and establishing governance policies.

To qualify for the Senior Tracking Specialist role at AVIV, candidates should have several years of proven experience in client- and server-side tracking, alongside expert knowledge of GTM and GA4. A strong understanding of web/app architecture, proficiency in CSS, HTML, and JavaScript for advanced tracking solutions, and familiarity with privacy regulations are also essential.

AVIV focuses on data quality by implementing best practices and improving QA processes for tracking setups. The Senior Tracking Specialist is responsible for validating data flows from the Data Layer through GTM to GA4 and performs rigorous QA checks to ensure accurate data collection across all platforms.

The recruitment process for the Senior Tracking Specialist position at AVIV includes an initial phone call with a recruiter to discuss expectations, followed by interviews with the hiring manager and stakeholders. You may also be required to complete a case study to showcase your technical expertise in tracking and data analysis.

AVIV offers an attractive benefits package that includes 30 days of annual leave, hybrid or remote working options, flexible hours, a pension scheme, public transport allowances, and health and wellbeing benefits. Employees in Berlin also enjoy subsidized canteen access and kindergarten facilities.

In answering this question, highlight your familiarity with GTM, detailing specific projects where you've implemented tags, triggers, and variables. Emphasize your ability to troubleshoot and optimize tracking setups for accuracy.

Discuss your methods for validating data flows, including using GTM Preview and GA4 DebugView. Talk about developing QA processes and routine checks to maintain data integrity across platforms.

Identify specific challenges you've encountered, such as issues with Data Layer implementation or privacy regulation compliance. Provide examples of how you resolved these issues through collaboration or technical adjustments.

Share examples that demonstrate your collaboration skills with other departments like Data Analytics, Development, and Performance Marketing. Highlight your ability to communicate technical concepts effectively to non-technical stakeholders.

Explain your approach to gathering and assessing stakeholder needs. Discuss how you formulate tracking specifications based on those requirements, ensuring that they are scalable and aligned with best practices.

Talk about the resources you rely on, such as industry blogs, webinars, or professional groups. Mention how you regularly review updates to regulations to adjust your tracking implementations accordingly.

Detail your experience and understanding of server-side tracking, its advantages, and how you’ve migrated setups from client-side to server-side. Discuss any challenges faced and lessons learned during the implementation.

Articulate the importance of Data Layers in organizing and passing data to various tracking tools. Provide examples of how proper Data Layer integration has improved data accuracy and streamlined tracking setups in your previous roles.

Explain your time management strategies, such as prioritizing tasks based on deadlines, using project management tools, and breaking down larger projects into manageable pieces to ensure timely delivery.

Discuss the tools you're proficient in, like GTM Preview, GA4 DebugView, and browser consoles, emphasizing how they contribute to ensuring data accuracy and reliability across your tracking implementations.