Director, Enterprise Channels & Alliances

The Director, Enterprise Channels & Alliances at Axon is responsible for recruiting and developing a portfolio of partners, such as system integrators and resellers. This role involves designing and implementing channel partner programs, driving marketing and sales activities, and ensuring the execution of successful partnerships to build Axon's market share in sectors beyond public safety.

To thrive as the Director, Enterprise Channels & Alliances at Axon, candidates should have at least 7 years of experience in recruiting and managing partners in the enterprise software industry. Strong sales acumen, territory management experience, and excellent communication skills are essential. A background in SaaS and startup environments will also be highly beneficial.

Axon fosters a dynamic and collaborative culture where innovation drives success. As the Director, Enterprise Channels & Alliances, you will work in an environment that encourages diverse perspectives and teamwork. The company values individuals who take initiative, think big, and are passionate about making a meaningful impact in the field of safety and justice.

The role of the Director, Enterprise Channels & Alliances directly supports Axon's mission to Protect Life by establishing partnerships that extend the company's reach into new markets. This position empowers you to influence change and drive adoption of Axon’s products, ultimately contributing to safer and more just communities.

The Director, Enterprise Channels & Alliances at Axon should expect to travel up to 25% of the time, which may include 0-2 days a week on the road. This travel is essential for building and nurturing critical partnerships and collaborations across various regions.

When discussing partner recruitment strategies for Axon, highlight your experience in identifying potential partners that align with Axon's values. Mention your approach to networking, attending industry events, and utilizing market research to target suitable organizations, ensuring your methods are tailored to the specific needs of Axon's mission.

In your answer, focus on specific examples from your past experience where you successfully managed channel partner programs. Discuss the methodologies used for onboarding partners, training programs, and how you measured the success of these initiatives through key metrics.

Explain the importance of teamwork in achieving common goals. Provide examples of how you've recently led cross-functional teams to coordinate efforts among marketing, sales, and operations for launching initiatives, detailing the communication strategies that fostered collaboration and eliminated silos.

In your response, talk about establishing clear, quantifiable KPIs that align with Axon's business objectives. Discuss how regular assessments, feedback loops, and data analysis play a role in fine-tuning the program and enhancing partner performance based on specific outcomes.

Share insights into your territory management practices. Describe how you've effectively developed and managed territories in the past, including segmentation strategies, understanding market dynamics, and how you adapted approaches to meet the unique needs of each segment.

Emphasize the role of transparent and proactive communication in building strong relationships with partners. Illustrate how you ensure that all stakeholders are kept informed, and provide examples of successful communication strategies that have led to improved partner engagement and satisfaction.

Reflect on a specific challenge you've encountered in partner management. Share the steps you took to address the issue, the solutions you implemented, and the positive outcomes that resulted, demonstrating your problem-solving capabilities.

Discuss your creative approaches, such as joint marketing campaigns, co-branded content, and leveraging social media to increase brand visibility. Highlight how you would collaborate with partners to align marketing efforts with Axon’s strategic goals.

Talk about your commitment to continuous learning. Mention the resources, networks, and professional organizations you belong to that keep you informed about industry trends, and describe how you integrate this knowledge into your work to benefit Axon.

Your answer should reflect your passion for Axon's mission to Protect Life and the innovative culture of the company. Discuss how Axon's values resonate with you personally and professionally, and illustrate your eagerness to contribute to its mission through the Director role.