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CRM Apprentice

Hi, we’re Back Market.


We’re here to help make tech reliable, affordable, and better than new. We're a global marketplace for refurbished devices, helping lower our collective environmental impact by providing trustworthy, affordable tech with 92% less carbon emissions than new.


Yep, you read that right. Turns out refurbished tech is way better for the planet than new. In fact, With every device purchased on Back Market, our positive impact on the planet grows. From our Customer Care representatives to our software engineer, every individual at Back Market cuts the planet — and consumers — a break. Our mission is simple: to do more with what we already have.


Are you ready to join us? 


The Engagement team aims to create a personalised & trusted relationship with users through their customer journey, by curating tailored experiences and guiding them with relevant content across our owned channels (Merch & CRM), in order to boost engagement and become the destination to buy, sell or recycle electronics devices.


As a CRM apprentice (Customer Experience), you will support the CRM efforts with a focus on ad-hoc campaigns on all markets we operate: France, USA, UK, Spain, Germany and Japan. CRM is responsible for delivering the right message, to the right person, at the right moment, through different channels like emails, push notifications and in-apps.


Your Mission (If You Accept It): 🚀
  • Support the creation of the CRM animation plan in accordance with the objectives for the markets.
  • Support the campaign creation effort in our CRM tool Braze, working closely with our brand managers and copywriters.
  • Help to implement campaigns on various CRM channels (email, push notifications, in-app).
  • Analyze our campaign's results and provide recommendations to the team.
  • Support the evolution of our transversal projects (lifecycle email optimizations).


You’re At The Right Place If: ⭐
  • Looking for a 12-month apprenticeship starting in September or October 2025
  • English is a no-brainer (fully professional capability). If you’re extra cool and speak Spanish or German, bonus points for you!
  • You have excellent written and verbal communication skills
  • You are creative, you have an experimentation and testing mindset
  • You can work independently and take initiative in projects 
  • You have a previous experience in marketing, a big plus if it was in CRM
  • If you have basic html knowledge and you’ve already used a CRM campaign management tool: big plus!


About the Apprenticeship: 📜
  • Starting date is from September / October 2025.
  • Duration: 12 months ideally.
  • Location: Paris, France.
  • You must be enrolled in a work-study program (formation en alternance) with a French school.


Recruitment Process: 🚦
  • Video-call Interview with the Talent Acquisition Specialist (30min)
  • Technical test (home assignment)
  • Video-call Interview with Emma, the direct manager and Senior CRM Manager, and Marine, our Senior Lead Customer Experience (1hour)


WHY SHOULD YOU JOIN US ? ✌🏼


At Back Market, we’re committed to hiring and supporting diverse teams of people from all backgrounds, experiences, and perspectives — it’s one of the reasons we’re such a high-scoring certified B Corp company (93.2).


No matter your role and seniority level, you’ll enjoy impact-driven work with hands-on career development in an innovative, driven, and fast-paced environment — with benefits to match, like: 

- A mission driven work environment where your day to day makes an impact on the planet. Seriously.

- Hybrid work environment, with 2 remote days a week and 1 remote work week per quarter, plus 3 flex days. 

- Employee Resource Groups, including mentorship programs, comprehensive accessibility policies, and cultural competency training. 


At Back Market, we strive to create a workplace that embodies the world we’re trying to change. We’ve embedded our diversity, equity, and inclusion principles into our DNA — from dedicated staff to employee resource groups to our company values. 

We know that the perfect background for a role doesn’t mean the perfect fit — we encourage you to apply for a role even if you think you may not have all the qualifications. 


If reasonable accommodations are needed for the interview process, please do not hesitate to discuss this with the Talent Acquisition Team.

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Average salary estimate

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$25000K
$30000K

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What You Should Know About CRM Apprentice, Back Market

Hey there! Are you a passionate and creative individual looking to start your career in CRM? We at Back Market are on the hunt for a CRM Apprentice to join our vibrant team in Paris. Here at Back Market, we are revolutionizing the tech industry by making reliable and affordable refurbished devices accessible to everyone, while simultaneously protecting our planet. As a CRM Apprentice, you’ll be supporting our engagement team, whose mission is to foster personalized relationships with our users throughout their journey. You’ll play a vital role in creating tailored experiences that enhance user engagement. Your responsibilities will include helping to build our CRM animation plan, executing marketing campaigns through our CRM tool Braze, analyzing campaign results, and collaborating closely with our brand managers. Ideally, you are energetic and have an experimentation mindset. If you have prior experience in marketing or CRM, that’s a bonus! This apprenticeship lasts for 12 months, starting in September or October 2025, and you’ll get to work in a hybrid environment, enjoying both remote and in-office work. Join a company where your work directly contributes to a greener planet while enhancing your skills in a fast-paced yet supportive environment. Ready to make a difference with us?

Frequently Asked Questions (FAQs) for CRM Apprentice Role at Back Market
What are the responsibilities of a CRM Apprentice at Back Market?

As a CRM Apprentice at Back Market, you'll support the creation of a CRM animation plan, assist in campaigns using our CRM tool Braze, implement various CRM campaigns such as emails and push notifications, and analyze campaign results to provide valuable recommendations. You'll also contribute to lifecycle email optimizations.

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What qualifications do I need to become a CRM Apprentice at Back Market?

To qualify for the CRM Apprentice position at Back Market, you should be enrolled in a work-study program with a French school, possess excellent written and verbal communication skills, and ideally have some experience in marketing or CRM. Familiarity with HTML and CRM tools is a plus.

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What is the duration and start date for the CRM Apprentice position at Back Market?

The CRM Apprentice position at Back Market is designed as a 12-month apprenticeship starting in September or October 2025. This gives you a great opportunity to develop your skills over an extended period.

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How does Back Market promote diversity as part of their CRM Apprenticeship program?

Back Market is deeply committed to diversity, equity, and inclusion in their workplace culture. Through their CRM Apprenticeship program, they foster an environment that welcomes people from all backgrounds and experiences, ensuring diverse perspectives contribute to their mission.

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What benefits can I expect while working as a CRM Apprentice at Back Market?

As a CRM Apprentice at Back Market, you can enjoy a mission-driven work environment, hybrid work options, flexible days, and professional development opportunities. These benefits reflect the company’s commitment to supporting their employees while making a positive impact on the planet.

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Common Interview Questions for CRM Apprentice
What attracted you to the CRM Apprentice position at Back Market?

When answering this question, express your passion for eco-friendly practices and your desire to contribute to a mission-driven company like Back Market. Highlight your interest in CRM and marketing as a way to engage effectively with customers.

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Can you describe your experience with CRM tools?

Focus on any CRM tools you've used, even if it's in an academic setting. Discuss how you leveraged these tools for campaign management or customer interaction, and express your eagerness to learn more about using Braze specifically.

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How would you approach creating a personalized customer experience?

Talk about the importance of understanding customer data and building profiles to tailor communications. Mention your interest in testing different approaches based on data analytics to optimize customer engagement.

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How do you handle feedback from campaigns?

Illustrate how you believe feedback is a valuable resource. You could say you would analyze results, gather insights, and use them to enhance future campaigns. Collaborating with teammates for collective growth is essential.

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What role does creativity play in CRM?

Explain that creativity is crucial in designing engaging and tailored customer messages. Discuss how innovative ideas can help capture attention and enhance the overall campaign effectiveness.

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Describe a situation where you took initiative in a project.

Share a specific example from your school or work experience where you identified a need, proposed a solution, and executed it successfully. Highlight the positive outcomes that resulted from your initiative.

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What do you think makes a successful CRM campaign?

Point out the significance of targeting the right audience, delivering relevant content, analyzing feedback, and continually optimizing based on performance indicators. A successful campaign resonates with customers and drives engagement.

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How would you prioritize tasks when managing multiple campaigns?

Discuss the importance of organization and time management. Use a method such as creating a priority matrix to assess critical deadlines and tasks, helping you balance multiple campaigns effectively.

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Why is data analysis important in CRM?

Mention how data analysis provides insights into customer behavior, allowing for better-targeted campaigns. You can also discuss its role in measuring campaign success and identifying areas for improvement.

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What are your career goals related to CRM?

Share your aspirations for developing your skills in CRM and marketing while advancing into roles with more responsibilities. Express your passion for the field and your commitment to continuous learning and improvement.

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Leading the way in a shift towards a circular economy, freeing the planet from electronic waste, and building a leading global tech company are three solid reasons to wake up every morning. Taking part in Back Market’s adventure means committing ...

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DATE POSTED
April 15, 2025

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