Event and Marketing Coordinator

As the Event and Marketing Coordinator at Visit Palatka, you'll take charge of planning, organizing, and executing various local events that promote tourism and community engagement. Your role involves managing event logistics, working with vendors and stakeholders, and ensuring each event runs smoothly from start to finish. Additionally, you'll develop marketing strategies, create promotional content, and manage social media platforms to effectively market Palatka's events and attractions.

To be considered for the Event and Marketing Coordinator role at Visit Palatka, candidates should ideally have a Bachelor's degree in Marketing, Event Planning, Hospitality, or a related field. A minimum of 2 years of experience in event coordination or marketing is preferred, alongside strong organizational and communication skills. Familiarity with social media platforms and marketing tools is essential for effectively engaging the community and promoting events.

The work environment for the Event and Marketing Coordinator at Visit Palatka is dynamic and community-focused. You'll have the chance to collaborate with various stakeholders, including local businesses, organizations, and residents, to create engaging events. Flexibility is important, as the role may require working evenings and weekends to ensure events are successful. If you're passionate about making a community impact and enjoy a fast-paced setting, this is the perfect role for you!

In the role of Event and Marketing Coordinator at Visit Palatka, you'll serve as a key liaison between the organization and the local community. By attending community meetings and networking with organizations, you can foster collaborative efforts that enhance community engagement. You'll also address tourism-related inquiries, promote local attractions, and develop partnerships that help showcase all that Palatka has to offer to both residents and visitors.

The Event and Marketing Coordinator position at Visit Palatka offers a competitive salary based on experience along with health, dental, and vision insurance options. Additionally, there is paid time off and holidays, allowing for a healthy work-life balance. This role provides a unique opportunity to work in a vibrant, community-driven environment where you can truly make a difference.

When answering this question, focus on specific events you've planned and your role in their execution. Highlight your organizational skills, ability to manage multiple details, and your approach to problem-solving during events. Use quantifiable metrics where possible, such as attendee numbers, feedback, or budget management.

Discuss your process for developing a marketing strategy, including researching the target audience, defining marketing goals, and outlining channels you'll use. Mention tools or platforms you've successfully utilized in past roles, and highlight your ability to analyze metrics and adjust strategies accordingly.

Be sure to mention specific tools you've used, such as project management software or social media scheduling platforms like Hootsuite. Describe how these tools have helped you streamline event planning and marketing efforts, showcasing your technical skills and willingness to learn new software.

Explain a time when you successfully managed a change or challenge during an event. Emphasize your ability to stay calm under pressure, communicate effectively with your team, and quickly devise a solution that minimizes disruption.

Share a specific example that illustrates your networking abilities and how you nurture relationships with local businesses or organizations. Discuss the mutual benefits of the partnership and how it contributed to the event's success, emphasizing collaboration.

Discuss methods such as attending community meetings, utilizing social media, and collaborating with local influencers. Highlight how you tailor engagement strategies to the community's interests and how you measure the success of these strategies.

Talk about your familiarity with different platforms and your strategies for creating engaging content. Highlight any metrics or analytics you've tracked to assess the success of your social media campaigns and how you've adapted your approach based on this data.

Explain your approach to task prioritization—perhaps using tools like to-do lists or digital project management software. Describe how you ensure deadlines are met and how you communicate with your team to distribute responsibilities effectively.

Discuss your approach to budgeting for events, including tracking expenses, negotiating with vendors, and making strategic choices to remain within budget. Provide an example of a time when your budgeting skills directly contributed to the success of an event.

Share your passion for community engagement, tourism, and event planning. Discuss what specifically draws you to Visit Palatka, whether it's the local culture, opportunities for growth, or the chance to contribute to the vibrancy of the community.