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Director, Authenticated Channel Owner

Best Egg is the leading financial confidence platform that provides flexible solutions to real-life challenges for people with limited savings. We leverage real-time customer insights and data science to connect more people with the right products for their financial needs. Our offers include a growing suite of products such as personal loans, a credit card, and flexible rent, which are complemented by a suite of financial health tools to help customers make smart financial decisions and stay on track, so they can be money confident no matter what life throws at them.

 

Our culture and values inspire our employees and customers to embrace Best Egg. We are committed to championing a culture of inclusiveness and diversity of thought, and we focus on providing a safe, flexible, and collaborative work environment. Our employees are encouraged to engage in creative problem solving, and we promote opportunities for growth and enrichment across the organization.

 

If you are inspired by inspiring others, Best Egg is the place for you.


Best Egg promotes diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better we will grow.


The Director, Authenticated Channel Owner will be a critical member of the Existing Customer Acquisitions and Cross-sell team reporting to the Senior Director of Existing Customer Acquisitions and Cross-sell Strategy. The candidate will be responsible for managing multiple customer acquisition channels, including the Authenticated Web, Agent Servicing, and Mobile experience. The candidate will also be responsible for the project management of key projects with high value business impact to ensure they are being delivered within a timely manner, while working with cross-functional teams across the business to deliver best-in-class products, services, and features to our customers. The successful candidate will be customer-focused and highly organized with strong communication skills and the ability to work on multiple initiatives efficiently. We are looking for a problem solver and a true team player with a can-do attitude.


Duties & Responsibilities
  • Work directly with key strategic stakeholders across the business to generate repeat customers, developing marketing strategies and identifying repeat acquisition opportunities for installment lending products
  • Work with the lines of business and Product teams to develop and execute customized targeting and optimization strategies to enable appropriate treatment and a smooth experience for customers in a multi-product environment
  • Submit new creative and campaign requests for marketing strategies within channels of responsibility to continuously optimize marketing placements across products
  • Act as channel owner, working with cross-functional teams including Brand Strategy, the lines of business, Product, Credit, Technology, Operations, Insights and Compliance to prioritize, sequence, and implement new product initiatives and enhancements
  • Responsible for key performance indicators within channels of responsibility to ensure customer centric goals are met while maintaining profitability and efficiency
  • Analyze daily Marketing reports to monitor for application and funded loan volume, identifying trends and outliers
  • Work with the Customer Insights and Experience team to monitor competitors and provide recommendations for future testing based on market analysis and customer feedback


Requirements
  • Bachelor’s Degree in Marketing, Business, Finance, or related skill set
  • MBA a plus
  • 8+ years working experience. Financial services experience a plus but not required.
  • Excellent time-management skills, strong interpersonal and written & verbal communication skills
  • Exceptional attention to detail
  • Ease of working with a variety of tech tools and collaborative software
  • Exhibits a high degree of ownership and accountability
  • Passion for delivering consistently high-quality work on schedule
  • Metrics-driven marketing mind with eye for creativity


Leadership
  • Comfortable interacting and engaging with colleagues from all levels of management across all business units
  • High self-efficacy, highly motivated, well organized, capable of developing and executing a plan, and able to communicate status effectively
  • Comfortable working in a rapidly changing environment where ambiguity and short turnaround schedules are the norm
  • Flexible and able to react professionally and efficiently to changes in schedules or project direction without sacrificing quality


Culture
  • Ability to lead and succeed within a cross-functional team emphasizing Collective Ownership
  • Capacity to prioritize and juggle projects simultaneously in an extremely fast-paced working environment with a willingness to learn
  • Be confident and willing to challenge status quo but also willing to concede and execute others’ ideas when necessary
  • Capable of teaching and learning from others to promote continuity of knowledge and personal development
  • Ability to work effectively independently and as a team member


$130,000 - $160,000 a year
In addition to semi-monthly salary payments, this position is also eligible for an annual incentive bonus based on individual and company performance. Yearly incentive bonus target 25% of base salary.


Our Brand:

At Best Egg, we believe money should be accessible so people can reach their goals, live a fuller life, and feel pride in knowing they have taken control of their finances.  For those who need extra money to achieve the progress they seek in life, Best Egg is the modern solution-minded finance provider that mixes decades of banking experience with smart technology and deep customer insight to create products designed for today’s borrower, so that people can establish a smoother financial path. The egg symbolizes protection and a fresh start.  


Employee Benefits

Best Egg offers many additional benefits for our employees, including (but not limited to):

·       Pre-tax and post-tax retirement savings plans with a competitive company matching

program

·       Generous paid time-off plans including vacation, personal/sick time, paid short--

term and long-term disability leaves, paid parental leave, and paid company

holidays

·       Multiple health care plans to choose from, including dental and vision options

·       Flexible Spending Plans for Health Care, Dependent Care, and Health

Reimbursement Accounts

·       Company-paid benefits such as life insurance, wellness platforms, employee

assistance programs, and Health Advocate programs

·       Other great discounted benefits include identity theft protection, pet insurance,

fitness center reimbursements, and many more!

#LI-REMOTE


In compliance with the CCPA, Best Egg is fully committed to handling the personal information and data of employees and job applications responsibly with respect and due care. Review our CCPA Employee Policy  here 

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CEO of Best Egg
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Average salary estimate

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What You Should Know About Director, Authenticated Channel Owner, Best Egg

At Best Egg, we are thrilled to invite applications for the role of Director, Authenticated Channel Owner! As a leading financial confidence platform, Best Egg helps individuals tackle real-life financial challenges through innovative products like personal loans and flexible rent solutions. In this remote and flexible position, you will play a vital role in our Existing Customer Acquisitions and Cross-sell team. You'll manage multiple customer acquisition channels, including the Authenticated Web, Agent Servicing, and Mobile experience. With a strong focus on customer insights and data-driven strategies, you will collaborate with key stakeholders to create marketing initiatives that drive repeat business and enhance customer experience. We value creativity and problem-solving abilities, so if you have a knack for managing projects and working cross-functionally, this is the perfect opportunity for you. The ideal candidate will have excellent communication skills and a metrics-driven mindset, helping us to deliver high-quality products efficiently while ensuring profitability. Our culture at Best Egg promotes inclusivity and growth, making it an exciting environment where your voice is heard, and your ideas can flourish. Join us and help empower individuals to take control of their financial futures as we revolutionize how people think about money!

Frequently Asked Questions (FAQs) for Director, Authenticated Channel Owner Role at Best Egg
What are the responsibilities of the Director, Authenticated Channel Owner at Best Egg?

The Director, Authenticated Channel Owner at Best Egg is responsible for managing various customer acquisition channels, including the Authenticated Web, Agent Servicing, and Mobile experience. This includes developing marketing strategies to generate repeat customers and identifying acquisition opportunities across our suite of products. Furthermore, you will oversee project management tasks while working closely with cross-functional teams to enhance customer engagement and deliver exceptional services.

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What qualifications does Best Egg require for the Director, Authenticated Channel Owner?

To apply for the Director, Authenticated Channel Owner position at Best Egg, candidates should possess a Bachelor’s Degree in Marketing, Business, Finance, or a related field. An MBA is a plus. Additionally, a minimum of 8 years of working experience is required, preferably in financial services, although it is not mandatory. Strong communication skills, exceptional attention to detail, and experience with various tech tools are also crucial for success in this role.

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How does Best Egg foster a collaborative culture for the Director, Authenticated Channel Owner role?

At Best Egg, we emphasize collaborative teamwork, especially for the Director, Authenticated Channel Owner position. The culture encourages engagement across all levels of management and consists of cross-functional collaboration with various departments, including Marketing, Product, Credit, Technology, and Compliance. We believe in collective ownership and embrace diverse perspectives to drive projects forward, fostering a supportive environment where creativity and problem-solving thrive.

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What skills are essential for success as the Director, Authenticated Channel Owner at Best Egg?

Success as the Director, Authenticated Channel Owner at Best Egg requires a blend of strategic, analytical, and interpersonal skills. You should be metrics-driven and able to analyze marketing reports for customer insights. Strong project management abilities and excellent time-management skills are essential, alongside robust written and verbal communication skills to engage with all stakeholders effectively. A keen attention to detail, ability to adapt to fast-paced environments, and a proactive, can-do attitude are also key attributes.

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What is the salary range for the Director, Authenticated Channel Owner at Best Egg?

The salary range for the Director, Authenticated Channel Owner position at Best Egg is between $130,000 and $160,000 a year. In addition to this base salary, candidates may be eligible for an annual incentive bonus based on both individual and company performance, with a target of 25% of the base salary. This package reflects Best Egg's commitment to attracting and retaining top talent.

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Common Interview Questions for Director, Authenticated Channel Owner
How do you approach developing marketing strategies as a Director, Authenticated Channel Owner?

In developing marketing strategies as a Director, Authenticated Channel Owner, I would focus on customer insights and market trends. I would collaborate with different teams to understand the products thoroughly, ensuring that the strategies align with customer needs and business goals. Identifying repeat acquisition opportunities and tracking campaign performance would be key steps in my approach.

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Can you describe a situation where you successfully managed a cross-functional team?

I once led a cross-functional team focused on launching a new product. By facilitating open communication and encouraging ideas from all members, we created a comprehensive plan that catered to each department's strengths. Consistent check-ins helped us maintain clarity and adaptability, ultimately leading to a successful launch.

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What experience do you have with customer insights and data analysis?

In my previous roles, I regularly analyzed customer insights and data to inform marketing strategies. I utilized various analytical tools to track customer behavior and marketing effectiveness, identifying trends that helped refine our approach and optimize channel performance.

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How do you prioritize multiple projects in a fast-paced environment?

To prioritize multiple projects effectively, I begin by assessing the impact and urgency of each task. I use project management tools to visualize deadlines and responsibilities, ensuring clear tracking of progress. Open communication with team members also helps me gauge workload and redistribute tasks as needed to accommodate shifting priorities.

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What techniques do you use to ensure profitability while enhancing customer experience?

To ensure profitability while enhancing customer experience, I adopt a metrics-driven approach. This involves analyzing customer data to identify opportunities for upselling and cross-selling without compromising service quality. Regular audits of marketing strategies also help me optimize costs while maintaining a focus on customer satisfaction.

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How do you stay updated with the latest trends in financial services?

I stay updated with the latest trends in financial services by reading industry publications, attending relevant webinars, and participating in professional networks. This proactive approach allows me to anticipate market changes and adapt strategies accordingly, ensuring Best Egg remains competitive.

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What customer-centric strategies have you implemented in past roles?

In past roles, I implemented several customer-centric strategies, including personalized marketing campaigns and feedback loops that collected customer insights to improve products. By focusing on cultivating strong relationships and understanding customer needs, we were able to enhance the overall customer journey.

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How do you handle conflicts within a team?

I believe that open communication is key to resolving conflicts. I encourage team members to express their concerns and facilitate discussions that enable understanding of different viewpoints. By focusing on common goals and finding compromises, we can turn conflicts into productive discussions, ultimately enhancing team cohesion.

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Can you give an example of a successful product initiative you led?

One successful product initiative I led involved launching a new financial product targeting millennials. We conducted extensive market research and gathered customer insights, allowing us to tailor our messaging and features. The initiative resulted in a substantial increase in our customer acquisition rates and exceeded projected benchmarks.

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What do you think is the most important quality for a Director, Authenticated Channel Owner?

I believe the most important quality for a Director, Authenticated Channel Owner is adaptability. The financial landscape is constantly evolving, and being able to respond to changes quickly—whether they be market trends or customer needs—ensures that we remain relevant and effective in our approach.

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To inspire confidence for responsible people with little to no savings by providing simple, accessible, and personalized solutions to help them overcome the challenges with their day-to-day finances.

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Full-time, remote
DATE POSTED
January 10, 2025

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