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BCG Platinion | Lead MarTech IT Architect

Locations : Atlanta | Austin | Boston | Brooklyn | Chicago | Dallas | Denver | Detroit | Houston | Miami | Minneapolis | Nashville | Summit | New York | Philadelphia | Pittsburgh | Durham | Washington

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

 

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

About BCG Platinion

 

BCG Platinion's presence spans across the globe, with offices in Asia, Europe, and South and North America. We achieve digital excellence for clients with sustained solutions to the most complex and time-sensitive challenge. We guide clients into the future to push the status quo, overcome tech limitations, and enable our clients to go further in their digital journeys than what has ever been possible in the past. At BCG Platinion, we deliver business value through the innovative use of technology at a rapid pace. We roll up our sleeves to transform business, revolutionize approaches, satisfy customers, and change the game through Architecture, Cybersecurity, Digital Transformation, Enterprise Application and Risk functions. We balance vision with a pragmatic path to change transforming strategies into leading-edge tech platforms, at scale.

What You'll Do

Lead MarTech IT Architects at BCG Platinion are:

  • Collaborative. They are interdisciplinary team players who seek alignment and establish relationships ranging from cross-functional stakeholder groups to existing teams.
  • Technical experts. They are critical thinkers and have extensive IT expertise that drives novel solutions routed in complexity.
  • Comfortable with ambiguity. They know the path forward isn't always well-defined. They are comfortable and confident working through the unknown.
  • Change agents. They know how to make change happen across an organization. They can align and onboard teams to implement new processes and toolsets. They embrace complex challenges and guide an organization to optimize IT best practices.
  • Agile advocates. They are well-versed in agile methodologies and use their expertise to strategically tackle difficult challenges and implement change.
  • Innovative. They are creative thinkers who apply their deep IT architecture expertise to envision novel design patterns for the next generation of technology solutions.
  • Knowledgeable. They have a sophisticated understanding of IT Architecture, acting as a viable resource on teams as both a hands-on practitioner and subject matter expert.
  • Strategic partners. They work closely with senior client stakeholders, including C-level executives, to build hypothesis-driven solutions at the intersection of technology and business. They bridge the gap between IT and business functions, ensuring technology strategies are aligned with organizational goals to solve critical business challenges.

What You Are Good At

 

IT Architecture and Solution Design

  • Implementation and Deployment of marketing technology implementation projects
  • Assessing and comparing MarTech solutions to recommend the best-fit tools for business needs (e.g. CRM, Loyalty management, CDP, Offer Management Systems)
  • Ensuring optimized integration of MarTech tools with existing enterprise platforms (e.g. CDP, CMS, Marketing automation, Analytics)
  • Designing solution, application, and data architecture to maximize the impact of marketing efforts of an organization
  • Developing feasibility studies, technical concepts, executing technical proofs of concept, and scaling software solutions
  • Performing technology assessments and implementing IT architectures
  • Analyzing complex IT application landscapes and status quo for IT architecture optimization
  • Reviewing technical architecture and code

IT Optimization and Transformation

  • Supporting IT functions during mergers and acquisitions, including the functional and technical transformation of an organization’s IT department
  • Restructuring IT processes and organization
  • Optimizing the application development processes

Implementation management and support

  • Designing work packages/modules in IT implementation projects
  • Evaluating products, SW packages, and solutions, including comparative studies across organizations’ systems (e.g., ERPs, HR systems, Data Analytics)
  • Assessing quality assurance for IT implementation

Communication and Collaboration

  • Crafting compelling narratives, translating complex ideas for both technical and non-technical audiences
  • Delivering impactful presentations, leading modules, presenting findings, and building consensus with clients
  • Building collaboration, mentoring teams, and sharing knowledge to drive collective success
  • Facilitating technical and strategic working sessions and workshops with both client and internal teams
  • Providing direction on key work items and feedback to other team members

Team Management

  • Manage junior team members by defining and organizing their "module", helping them structure their work and associated analyses
  • Mentor and coach junior team members by building mutual development agreements and manufacturing opportunities for them to grow and develop along explicitly defined objectives
  • Provide quality assurance oversight - Review junior team members’ output for overall correctness, level of insight, clarity, etc.
  • Promote an overall positive experience for junior staff
  • Serve as a role model by actively demonstrating and living BCG’s Culture and Values

Innovation and Growth

  • Driving innovation, uncovering novel ideas and transformative solutions
  • Fostering a growth mindset, continuously learning and applying new skills to grow your impact
  • Building relationships with key clients
  • Assisting with business development through writing proposals and scoping projects

What You'll Bring

  • Bring Bachelor's degree in information technology, marketing, business administration, computer science, information systems, or system controls & engineering or a related field (Master’s degree is a plus)
  • 6+ years of technology consulting or software engineering experience with more than 3+ years in architecture discipline
  • Proficiency with MarTech tools such as Salesforce Marketing Cloud, HubSpot, Adobe Experience Cloud, Google Analytics, and automation platforms
  • Excellent communication and presentation skills, ability to act as a trusted advisor and influence clients and BCG case leadership teams
  • Outstanding ability to work creatively, autonomously, analytically, in a fast-paced problem-solving environment with a focus on customer and results
  • Superior technical knowledge, engineering rigor, and creative problem-solving
  • Ability to explain complex technology topics to senior executives
  • Extensive technical expertise and knowledge along multiple of the following topics:
    • Marketing platforms & tools such as CRM, CMS, CDP, Marketing automation, e-mail marketing
    • Digital Advertising & Performance Marketing platforms and tools including paid media platforms, SEO & SEM
    • Cloud technologies, architectures, designing cloud workloads and optimizing cloud footprint (i.e., FinOps)
    • Integration methodologies, design patterns and associated tooling (API and Microservices architecture)
    • Structured and unstructured databases and usage patterns
    • Data platform architecture and associated patterns (e.g. Data Lake, Data Warehouse, Lakehouse, etc.)
    • Data analytics, AI and GenAI architecture
    • Application modernization, programming paradigms and approaches (e.g. object-oriented)
    • Mainframe architecture
    • Process automation approaches and tooling (e.g. DevOps, AIOps)
  • An agile mindset that moves past blockers and a vision to iteratively migrate to the modern set of architecture capabilities with a lens of business benefits/value
  • Willingness to travel to work with clients and BCG teams. At times, this role involves significant travel to client sites. The amount of travel will depend on client needs and nature of projects

 

Additional info

At BCG, we care about our people, and offer best in class benefits to support you personally and professionally throughout your different life experiences including:

  • An opportunity to work organically across disciplines (Marketing, IT, Sales, Data) and across BCG, we offer a unified and unrivaled opportunity that combines strategic thinking with hands-on applications.
  • A unique experience to work alongside a team of passionate and driven problem-solvers with a mission to deliver innovative and valuable digital solutions in a supportive environment. BCG pioneered strategy consulting more than 50 years ago, and we continue to innovate and redefine the industry. We offer multiple career paths for the world's best talent to have a real impact on business and society. As part of our team, you will benefit from the breadth and diversity of what we are doing today and where we are headed next. We count on your authenticity, exceptional work, and strong integrity. In return we are committed to supporting you in discovering the most fulfilling career journey and unlocking potential to advance

FOR U.S. APPLICANTS:

 

The base compensation for this role is $190,000 in USD. In addition to your base salary, you will also be eligible for an annual discretionary performance bonus and BCG's Profit Sharing and Retirement Fund (PSRF) contribution. BCG also provides a market leading benefits package described below. At BCG, we are committed to offering a comprehensive benefit program that includes everything our employees and their families need to be well and live life to the fullest. We pay the full cost of medical, dental, and vision coverage for employees - and their eligible family members. That's zero dollars in premiums taken from employee paychecks.

All our plans provide best in class coverage:

  • Zero-dollar ($0) health insurance premiums for BCG employees, spouses, and children
  • $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
  • Dental coverage, including up to $5,000 (USD) in orthodontia benefits
  • Vision insurance with coverage for both glasses and contact lenses annually
  • Reimbursement for gym memberships and other fitness activities
  • Fully vested retirement contributions made annually, whether you contribute or not
  • Generous paid time off including vacation, holidays, and annual office closure between Christmas and New Years
  • Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
  • Employees, spouses, and children are covered at no cost. Employees share in the cost of domestic partner coverage. · To learn more about our employee benefit please check our BCG Benefits page .

 

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer. Click here for more information on E-Verify.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
BCG is an E - Verify Employer. Click here for more information on E-Verify.

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What You Should Know About BCG Platinion | Lead MarTech IT Architect, Boston Consulting Group

Are you ready to take the reins as a Lead MarTech IT Architect at BCG Platinion in vibrant New York City? We’re looking for a collaborative and innovative leader to guide our clients through the complex landscape of marketing technology. At BCG Platinion, we pride ourselves on driving digital excellence and pushing the boundaries of what's possible in this fast-paced environment. Your role will involve more than just technical expertise; you'll be the strategic partner to senior stakeholders, ensuring that technology aligns seamlessly with business goals. You'll lead interdisciplinary teams, tackle complex challenges, and create novel IT architecture that optimizes marketing efforts. Whether you're assessing the best MarTech solutions or managing junior team members, your input will be crucial. With a substantial background in technology consulting and a knack for agile methodologies, you’ll bridge the gap between IT and business functions - facilitating change and driving real impact. Navigating ambiguity is second nature to you, and you relish the opportunity to innovate and inspire others. From crafting compelling narratives to delivering impactful presentations, you’ll engage audiences that range from technical experts to C-level executives. We’re not just looking for someone who fits the mold; we want a change agent who embraces fresh ideas and challenges the status quo. Join us at BCG Platinion and help redefine the future of marketing technology while enjoying competitive compensation and an array of amazing benefits that prioritize your well-being.

Frequently Asked Questions (FAQs) for BCG Platinion | Lead MarTech IT Architect Role at Boston Consulting Group
What are the main responsibilities of a Lead MarTech IT Architect at BCG Platinion?

As a Lead MarTech IT Architect at BCG Platinion, your primary responsibilities include leading interdisciplinary teams to implement marketing technology solutions, optimizing integrations with existing enterprise platforms, assessing various MarTech tools for business needs, and mentoring junior team members. You'll also play a pivotal role in communicating complex technical concepts to stakeholders and ensuring that technology strategies align with overall business objectives.

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What qualifications do I need to apply for the Lead MarTech IT Architect position at BCG Platinion?

To be considered for the Lead MarTech IT Architect role at BCG Platinion, candidates should have a Bachelor's or Master's degree in fields like information technology, marketing, or business administration. Additionally, six or more years of technology consulting experience, with at least three years in an architecture discipline, along with proficiency in tools like Salesforce Marketing Cloud and Adobe Experience Cloud, are essential for a successful application.

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How does BCG Platinion support innovation in the Lead MarTech IT Architect role?

BCG Platinion fosters an innovative environment for Lead MarTech IT Architects by encouraging creative thinking and providing opportunities for professional development. You'll be immersed in a culture that promotes continuous learning and the exploration of new technologies and methodologies, enabling you to drive innovative solutions that challenge existing standards in marketing technology.

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What does the collaborative team environment look like for a Lead MarTech IT Architect at BCG Platinion?

At BCG Platinion, the collaborative team environment is characterized by interdisciplinary partnerships, where Lead MarTech IT Architects actively engage with colleagues from marketing, IT, and other functional areas. You will work closely with senior client stakeholders and cross-functional teams, ensuring that diverse perspectives inform solutions. The focus is on fostering teamwork, building relationships, and achieving collective success.

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What opportunities for career growth exist for a Lead MarTech IT Architect at BCG Platinion?

BCG Platinion offers a wealth of career growth opportunities for Lead MarTech IT Architects, including the chance to mentor junior team members, take on increasing responsibilities, and contribute to business development initiatives. By working with a diverse group of professionals and engaging in challenging projects, you'll be well-positioned to elevate your career within the organization while enhancing your skill set.

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Common Interview Questions for BCG Platinion | Lead MarTech IT Architect
How do you approach the assessment of different MarTech solutions as a Lead MarTech IT Architect?

When assessing MarTech solutions, I start by identifying business requirements and integrating stakeholder feedback. I then conduct a thorough evaluation of each tool's features, scalability, and potential for integration with existing systems. I emphasize the importance of aligning technology with business objectives, ensuring the chosen solution meets current and future needs.

Join Rise to see the full answer
Can you explain how you manage team dynamics as a Lead MarTech IT Architect?

Managing team dynamics involves fostering an open and collaborative atmosphere where every team member feels valued and encouraged to contribute. I focus on clear communication and set common goals, while also mentoring junior members to align their work with overarching project objectives. By conducting regular check-ins and feedback sessions, I ensure that we work cohesively as a unit.

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What strategies do you employ to stay current with emerging technologies in MarTech?

To stay up-to-date with emerging MarTech technologies, I prioritize continuous learning through industry seminars, subscription to relevant publications, and participating in professional networks. Additionally, I regularly engage in knowledge-sharing sessions within my team to discuss trends and innovations, allowing us to integrate the latest advancements into our solutions.

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Describe a complex project you managed as a Lead MarTech IT Architect. What challenges did you face?

In one complex project, I led the integration of multiple MarTech platforms for a large client. The main challenges included aligning the diverse needs of stakeholders and overcoming technical integration hurdles. I facilitated regular meetings to gather input and address concerns while collaborating closely with technical teams to ensure seamless implementation, resulting in a successful launch.

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How do you align IT specifications with business needs as a Lead MarTech IT Architect?

To align IT specifications with business needs, I engage with stakeholders to understand their goals and translate these insights into actionable IT requirements. By maintaining open lines of communication and conducting comprehensive needs assessments, I ensure that technology strategies are tailored to support key business objectives and drive value.

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What aspects of agile methodologies are most beneficial in your role as a Lead MarTech IT Architect?

Agile methodologies facilitate flexibility and adaptability in my role as a Lead MarTech IT Architect. They allow for iterative solution development, ongoing feedback from stakeholders, and the ability to pivot quickly in response to changing project requirements. This approach enhances team collaboration and helps us deliver high-quality solutions promptly.

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How do you communicate technical concepts to non-technical stakeholders?

When communicating technical concepts to non-technical stakeholders, I focus on simplifying language and using analogies relevant to their experience. I present visuals like diagrams or charts to clarify complex ideas, ensuring my audience grasps the significance of the technology and how it aligns with their business objectives.

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What role does mentorship play in your work as a Lead MarTech IT Architect?

Mentorship is crucial in my work as a Lead MarTech IT Architect. It not only fosters growth for junior team members but also helps build a supportive team culture. I actively create opportunities for mentoring through feedback sessions, encouraging knowledge sharing, and involving junior members in decision-making processes, enriching their learning experience.

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How do you prioritize multiple projects as a Lead MarTech IT Architect?

Prioritizing multiple projects requires a structured approach. I start by assessing project deadlines, impact on business objectives, and resource availability. I utilize project management tools to map out timelines and dependencies, ensuring that I'm able to give focused attention to high-priority tasks while also maintaining communication with all stakeholders.

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What is your experience with data analytics and its integration in MarTech as a Lead MarTech IT Architect?

My experience with data analytics in MarTech involves assessing how data can optimize marketing efforts. I have successfully integrated analytics platforms into MarTech stacks, allowing clients to gain insights from data trends. This not only drives targeted campaigns but also enhances customer engagement, thus maximizing marketing ROI.

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