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Senior Account Executive, Influencer Beauty

BPCM

Senior Account Executive, Influencer Beauty

 

BPCM seeks a creative, and highly motivated influencer marketing specialist for our Beauty and Wellness Division. The ideal candidate will bring their proven experience and talent to be a resource for all things influencer, working collaboratively with both the Los Angeles and New York offices. We are looking for an innovative, curious, and creative thinker that is passionate about all things trending in the world of influencer marketing. 

 

The candidate should have ongoing relationships with key influencers and be well-versed in all aspects of influencer marketing – including: incentivizing influencers to participate in brand campaigns with little or no budget, preparing paid influencer contracts and prompting high-impact earned media results via creative programming. 

 

Candidates must also exhibit strong writing and presentation skills, and proficiencies in Powerpoint/deck presentations to effectively articulate ideas to clients, agency principals and colleagues. Candidate experience working with both smaller independent brands as well as a global luxury, and corporate brand structure is preferred. An interest in wellness and clean beauty is also desired. 

 

Your Day-to-Day:

  • Team/Management
    • Manage Assistant Account Executives on all things influencer related, from list building, relationship building, mailing and paid campaign outreach, events and more
    • Report to Account Directors in LA and NY offices, where strong communication will be a must (remote work and multiple time zone management)
    • Work with PR team to create client strategies that amplify activities through influencer engagement
    • Help to schedule and facilitate influencer giftings with AAEs; ensure that the gifting inventory is properly managed
    • Manage social tracking programs and influencer marketing programs or execution teams on services such as Tribe, Fohr Card, Traackr, Klear and more
  • Client Relations
    • Work with each client to develop their specific influencer targets in order to best reach their ideal consumers
    • Cultivate direct relationships with clients – you will be their go-to source for day-to-day influencer questions
    • Understand various brand demographics, psychographics and overall target of type of influencer
  • Influencer Relations
    • Build relationships with social media and “in real life” influencers and professional artists (hair/makeup/nails) across beauty, health/wellness, lifestyle and fashion on behalf of multiple clients
    • Identify core groups of influencers for client campaigns, events and initiatives (including owned and earned partnerships)
    • Proactively ideate opportunities to increase brand affinity and advocacy with influencers for client programs 
    • Identify/invite key influencers to client sponsored events such as fashion week, Coachella, etc.
  • Paid Influencer Campaign Management
    • Manage large scale influencer marketing campaigns; taking client brief and overseeing influencer marketing agencies and/or agents/influencers directly
    • Identify key larger influencer partnership opportunities for clients; create yearly activation plans for these partnerships
    • Determine KPIs for paid influencer campaigns based on client goals
    • Help draft and review deal memos, contracts and briefs, work with brand legal teams on agreements 
    • Negotiate costs with agents/influencers to meet budget goals
    • Deliver recap reports with strategic recommendations for client’s next influencer campaign(s)
  • Create/manage lists of social media influencers across beauty, fashion, health/wellness and lifestyle with a focus on US-based influencers
    • Ongoing identification of new influencers
    • Report touchpoints with each influencer
  • Ideate and plan small to large influencer touchpoints for clients (monthly/bi-monthly)
    • Identify/invite 5-40+ influencers per event based off event scale
    • Location scout, manage vendors, manage budget
    • Provide PPT recaps 
  • Manage influencer mailing campaigns, using various platforms for campaign metrics
    • Identify core group of influencers for mailings 
    • Sourcing materials, managing vendors, paying invoices, manage mailing house on each mailing
    • Provide PPT recaps within 2 weeks of execution
  • Maintain relationships with key digital media in LA market
    • Freelancers, editors, VIPs and podcast hosts

 

What you bring to the table:

  • 4-5 years of Beauty PR, talent relations and/or influencer campaign management experience
  • Must have established relationships with Instagram influencers and beauty/fashion bloggers
  • Strong contacts with influencers and agents based in New York & Los Angeles, in regional markets is a plus.
  • Constantly on the pulse of the beauty/fashion industry, recognizing new influencers
  • Able to manage multiple accounts and effectively communicate with clients with creative ideas and solution-based strategies
  • Collaborate with clients to implement campaign influencer strategies centered around seasonal and new product launches and brand/designer partnerships 
  • Experience creating unique/sharable creative moments for product mailers and events 
  • Manage/maintain in-house monthly/weekly influencer reports and track client social coverage
  • Self-directed and entrepreneurial mindset with great presentation skills 
  • An insatiable appetite for digital and social media and understanding of the luxury market
  • Proven results creating influencer campaigns and new business proposals
  • Deep understanding of all social media platforms and the respective approaches to each
  • Demonstrated strong expertise in copywriting and proofreading
  • Medical, Dental, Vision Benefits
  • 401k and additional supplementary benefits
  • WFH Stipend
  • Summer Fridays
  • Generous PTO policy
  • Dog-friendly office!

The anticipated salary range for this position is $65,000 - $80,000 annually. Actual compensation is based on a range of factors including but not limited to skill set, level of experience, and location. Whether a prospective employee will be paid within the compensation range listed above will depend on a number of factors including but not limited to the candidate's depth of experience and qualifications; the level of specialization the role requires; budgetary considerations, and the local market conditions that exist where the employee will be based.

Why BPCM: 

We believe that the strongest aspect of our agency is our team, and we take great care in ensuring their wellbeing, connection and support. Our past, present and future team will tell you that BPCM is extremely strong at balancing a fast-paced, high-achieving environment with a strong community and individual care. Our agency is committed to excellence for our clients, and for each other. We offer a competitive salary, benefits, 3-day in office hybrid work schedule, WFH stipend, summer hours and a generous Paid Time Off policy.

BPCM is committed to fostering and promoting an inclusive environment that allows us to recruit and retain highly talented staff with diverse backgrounds and differing abilities. 

The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies.  All requirements and skills are subject to change as business needs evolve.

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What You Should Know About Senior Account Executive, Influencer Beauty, BPCM

The Senior Account Executive, Influencer Beauty at BPCM is an exciting opportunity for someone with a passion for influencer marketing in the beauty and wellness sectors. If you’re a motivated individual who thrives in a fast-paced environment and has a creative flair, this role might be perfect for you! You’ll be working closely with both our Los Angeles and New York offices, establishing relationships with key influencers and leading innovative campaigns that resonate with audiences. You will be the go-to person for all things influencer-related, managing a team of Assistant Account Executives, developing strategies with our PR team, and ensuring successful execution of influencer campaigns. If you’ve got experience in managing both smaller independent brands and larger corporate structures, as well as a passion for wellness and clean beauty, we want to hear from you. You'll be responsible for everything from building relationships with influencers to negotiating contracts, all while maintaining excellent client relations. With a generous salary package, a supportive work culture, and the chance to make significant contributions to exciting projects, BPCM is the place for passionate individuals eager to grow and succeed in influencer marketing.

Frequently Asked Questions (FAQs) for Senior Account Executive, Influencer Beauty Role at BPCM
What responsibilities does a Senior Account Executive, Influencer Beauty at BPCM have?

As a Senior Account Executive, Influencer Beauty at BPCM, your responsibilities will encompass managing relationships with influencers, overseeing campaign strategies, and collaborating with both the LA and NY offices. You'll manage a team of Assistant Account Executives, facilitate influencer gifting, and create impactful campaigns designed to resonate with target consumers.

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What qualifications do I need to be a Senior Account Executive, Influencer Beauty at BPCM?

To qualify for the Senior Account Executive, Influencer Beauty position at BPCM, applicants should possess 4-5 years of experience in Beauty PR, talent relations, or influencer campaign management. Established relationships with Instagram influencers, excellent communication skills, and strong presentation abilities are also crucial to success in this role.

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How does BPCM support its Senior Account Executive, Influencer Beauty employees?

BPCM supports its Senior Account Executive, Influencer Beauty employees by offering a collaborative work environment, competitive salary, medical benefits, 401k, and generous PTO policy. Furthermore, our agency emphasizes employee well-being, providing a WFH stipend and summer Fridays to promote work-life balance.

Join Rise to see the full answer
What is the expected salary for a Senior Account Executive, Influencer Beauty at BPCM?

The anticipated salary for the Senior Account Executive, Influencer Beauty role at BPCM ranges from $65,000 to $80,000 annually. Actual compensation will vary based on factors such as experience, qualifications, and market conditions, ensuring fairness in pay.

Join Rise to see the full answer
What kind of experience is beneficial for a Senior Account Executive, Influencer Beauty at BPCM?

Experience managing influencer campaigns, especially with a focus on beauty and wellness, is highly beneficial for the Senior Account Executive, Influencer Beauty at BPCM. Applicants should also have proven results in creating engaging influencer campaigns and a strong understanding of digital and social media platforms.

Join Rise to see the full answer
Common Interview Questions for Senior Account Executive, Influencer Beauty
What strategies have you implemented in past influencer marketing campaigns?

In answering this question, provide specific examples of past campaigns you've managed, focusing on your strategic approach and the outcomes. Explain how you identified key influencers, managed budgets, and measured success.

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How do you prioritize your work when managing multiple influencer accounts?

Discuss your organizational skills and any tools or techniques you use to stay on top of different accounts, such as task management software or calendars. Highlight your ability to communicate effectively with clients and team members to ensure everyone's on the same page.

Join Rise to see the full answer
What are the key elements of a successful influencer partnership?

Explain the importance of aligning brand values with influencer audiences, establishing clear KPIs, and maintaining open communication. Mention how you leverage relationships to create authentic, engaging content that benefits both the brand and the influencer.

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Can you describe a challenging influencer campaign you worked on and how you overcame the challenges?

Use this question to demonstrate your problem-solving skills. Share a specific story, detailing the challenges faced and the steps you took to navigate them, emphasizing teamwork, creativity, and adaptability.

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How do you keep up with trends in the beauty and wellness industry?

Discuss the methods you adopt to stay informed, such as following industry news, engaging with influencers, or attending relevant events. Highlight your enthusiasm for continuous learning and adapting strategies based on current trends.

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What criteria do you consider when selecting influencers for brand campaigns?

Outline the factors you take into account, such as audience demographics, engagement rates, authenticity, and overall alignment with the brand's image. Provide examples of how you've successfully built influencer lists in the past.

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How do you measure the success of your influencer campaigns?

Articulate the key performance indicators (KPIs) you utilize, such as engagement rates, reach, impressions, and conversion metrics. Provide examples of how you've used data to inform future campaigns and strategies.

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What software or tools do you find most useful in managing influencer campaigns?

Mention specific tools you've used, such as Traackr or Klear, and explain how they have streamlined your workflow or enhanced your ability to track and manage influencer interactions effectively.

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How would you handle a situation where an influencer doesn't meet the expectations set in a campaign?

Discuss your approach to conflict resolution, emphasizing open communication and seeking to understand the influencer's perspective. Describe how you would work collaboratively to find a solution while keeping the client's goals in mind.

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What role does creativity play in influencer marketing?

Emphasize the significance of creativity in developing unique campaign concepts and content that resonate with audiences. Share examples of how you have infused creativity into past campaigns to elevate brand narratives.

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BPCM is a fully integrated global agency with offices in New York, Los Angeles and London, specializing in brand building and communications. Founded by Carrie Ellen Phillips and Vanessa von Bismarck in 1999, BPCM has proven its ability to build a...

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
January 12, 2025

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