Market Development Representative (Hybrid)

As a Market Development Representative at Branch, your primary responsibilities include researching and enriching account and contact data, collaborating with Sales Development Representatives (SDRs) and Account Executives (AEs), and ensuring the cleanliness and accuracy of customer data in our CRM. You will also identify key personas within target accounts, analyze intent signals, and help the sales team with experimental plays to enhance our outbound strategy.

To thrive as a Market Development Representative at Branch, you should have strong organizational skills, attention to detail, and the ability to follow complex instructions. We welcome candidates who are tech-savvy, eager to learn new software, and are adaptable to changing processes. While prior experience in sales or data management is a plus, a genuine interest in software sales and a willingness to learn will set you on the right path.

In the role of Market Development Representative with Branch, you can expect to learn crucial skills such as outbound prospecting, lead research, collaboration with sales and marketing teams, and data manipulation in tools like Excel and Google Sheets. Additionally, you'll gain insights into how SaaS and Fintech companies sell effectively, which will equip you for growth within the industry as you advance in your career.

At Branch, the culture is rooted in collaboration, innovation, and inclusivity. As a Market Development Representative, you’ll be part of a supportive environment where your ideas and creativity are encouraged. We emphasize transparency and accountability, ensuring that every employee feels valued and empowered to make a positive impact on our community and our products.

As a Market Development Representative at Branch, you will enjoy a hybrid work environment. This means working in our Tampa office Tuesday through Thursday, while the flexibility of remote work is offered on Mondays and Fridays. This balance allows you to connect with your team in person while also enjoying the comfort of working from home.

When answering this question, highlight your understanding of the responsibilities, such as data gathering, prospecting, and supporting sales efforts. You might say, 'As an MDR, I understand that my role focuses on identifying potential leads, enriching data for the sales team, and ensuring accurate records in the CRM, all of which help drive sales success.'

Respond to this by detailing a systematic approach to task management. You could explain, 'I prioritize tasks based on deadlines and importance, using tools like task lists or project management software to stay organized. I always ensure I allocate time for urgent tasks while dedicating slots for routine responsibilities.'

Discuss methods you've used or would use, such as leveraging CRM tools, online research, and networking. You might say, 'I utilize CRM systems to track account history, research online for recent news related to the account, and connect with industry professionals to gather insights that enrich our sales approach.'

In answering, provide a concrete example from your past. For instance, 'When my previous company implemented a new CRM system, I took the initiative to learn it quickly by attending training sessions and using it effectively to manage customer interactions, which greatly improved my productivity.'

You could say, 'I would start by researching the company on LinkedIn and their official website, looking for decision-makers in relevant departments. I would also seek referrals from mutual connections to gain insights into their roles and responsibilities.'

Share your intrinsic motivations and how they align with the role. You might say, 'I thrive on challenges and enjoy the feeling of contributing to a team's success. Knowing that my efforts provide the sales team with the data they need motivates me to perform at my best every day.'

A good response would be, 'I appreciate constructive feedback as it helps me grow. I listen carefully, ask questions for clarification, and implement the suggestions to improve my performance moving forward.'

In your answer, express your enthusiasm for Branch's mission. You might say, 'I admire Branch’s commitment to financial empowerment and innovation, and I’m eager to contribute to a team that values creativity and inclusivity.'

Provide an example like, 'In my previous role, I meticulously proofread marketing materials to avoid any errors. My efforts resulted in a successful campaign with zero complaints about inaccuracies, highlighting my commitment to quality.'

You might say, 'Essential skills include strong organizational abilities, attention to detail, adaptability, and excellent communication skills. These skills ensure effective collaboration with the sales team and successful management of account data.'