Employer Content Brand Specialist

Butterball, LLC, one of America’s most iconic brands, helps consumers celebrate Thanksgiving and every day in between. Located in the thriving Raleigh-Durham, North Carolina area, our goal is to provide a diverse array of career opportunities and paths which include our farms, processing facilities and support offices. We are the largest producer of turkey products in the U.S., and we make a lot more than Thanksgiving turkeys. Our company’s measurable growth is in no small part due to our team members in North Carolina, Arkansas, Illinois, and Missouri, who each have a seat at the table to contribute to our success

Job Summary

Provides a functional and technical focus on the planning, development, and management of content across multiple channels. Creates and executes content marketing strategies that increases engagement, attracts talent, and increases our talent brand awareness. Utilizes an understanding of the target audience to produce content that resonates with that audience. Helps maintain a strong content and marketing strategy that is aligned with organizational and talent initiatives.

 

Key Responsibilities

· Plans, develops, and/or executes creation of content, communication templates, image creation, video, blog posts, etc. aligned with brand guidelines and talent strategies.

· Partners to develop and implement talent brand content strategies to effectively reach the desired target audience and talent marketing goals.

· Partners to design, develop, implement, and fully document strategic brand solutions that meet business requirements with performance, usability, and quality metrics in mind.

· Produces and maintains a master publishing calendar across a variety of online and digital channels and platforms.

· Works collaboratively to establish content strategies, audience, calendars, and cadence for communications.

· Produces and maintains a talent brand playbook and guidelines to streamline consistency across all channels and communications.

· Utilizes an understanding of target markets to identify and set the tone of the content, ensuring copywriting and content standards are maintained, and developing a consistent "voice" for all online and digital content.

· Conducts research on talent brand opportunities, recommends basic solutions, and helps implement sustainable resolutions.

· Monitors content trends and stays informed on advancements in content technology and platforms, industry news and trends, to identify new content and communications opportunities.

· Measures the impact of content and campaigns, reporting on content ROI, and collaborating to adjust strategies accordingly.

 

Minimum Qualifications (Education & Experience)

· Experience in developing creative marketing campaigns and communications to enhance talent brand awareness

· Experience with social media management platform to post content, track engagement, and/or monitor channel growth across multiple platforms

· Working knowledge of content and layout design tools, content management systems, and graphic design (i.e., Adobe InCopy, InDesign, WordPress, Drupal, Joomla, Photoshop, Illustrator, Canva, Final Cut Pro, Premier Pro, etc.)

· Good understanding of talent content strategies, digital communication, and content practices (i.e., SEO, SMO, and PPC) with the ability to use a Content Management System (CMS) and HTML to manage web content

· Basic video production skills

· Ability to anticipate and identify emerging trends in how people connect and communicate, and the implications for a global, multi-generation employee base

· Good collaboration skills with the ability to share ideas, knowledge, and best practices

· Good communication, organization, time-management and multi-tasking skills with the ability to effectively prioritize multiple tasks simultaneously 9. Strong MS Office and/or Google Suite skills with the ability to learn and apply new technologies

· Critical-thinking, problem-solving, and creative skills with the ability to troubleshoot basic problems within a complex environment and existing guidelines

· Ability to be flexible and resourceful to accommodate shifting priorities

· Ability to design and deliver basic reports and dashboards using various table types, charts, key performance indicators, metrics, etc.

· Ability to measure and report on effectiveness of content and campaign through data review and recommend strategies to adapt accordingly

Essential Knowledge, Skills, and Abilities

· Bachelor's degree in related field (i.e., literature, journalism, marketing, communications) or equivalent experience

·1+ year of experience or the knowledge, skills, and abilities to succeed in the role

Preferred Knowledge, Skills, and Abilities

· Experience with Phenom TXM

· Experience in content creation, marketing, talent branding and management, brand communications, or similar field

· Microsoft Power BI skills

· Experience working with protein manufacturing employer brand content

 

Physical Demands

· While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, keyboard, and occasionally lift up to 15 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception, color vision and the ability to adjust focus.

· The noise level of the office environment is usually moderate; the noise level in the manufacturing environment may exceed 85 DBA and require hearing protection.

· Occasional travel may be required.

Disclaimer

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of what is required of personnel so classified. Furthermore, they do not imply or establish a contract for employment and are subject to change at the discretion of the employer.

Butterball, LLC is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.

We embrace equal opportunity employment. Butterball is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law. This position is deemed Safety Sensitive for purposes of Butterball’s Drug/Alcohol Screening & Testing Policy. Details will be provided to individuals who receive a conditional job offer, or upon request.