EMEA Marketing Manager - job 1 of 2

The EMEA Marketing Manager at Canonical is tasked with developing and executing go-to-market strategies for multiple industries across the region. This includes managing lead generation and brand awareness campaigns, orchestrating webinars and offline events, and coordinating closely with various teams to ensure seamless communication and project execution. The role also demands a strong focus on monitoring campaign performance and making continual improvements.

To thrive as the EMEA Marketing Manager at Canonical, candidates should possess a Bachelor's degree or equivalent in Business, Marketing, or a STEM field. Experience in B2B marketing for enterprise IT products and SaaS is essential, alongside a demonstrated ability to communicate effectively with diverse teams. A hands-on mindset and a growth-focused attitude will help set you apart in this role.

Collaboration is at the heart of the EMEA Marketing Manager role at Canonical. You'll partner closely with regional Sales Teams, Partner & Alliances Teams, and Product Teams to align marketing strategies with sales insights and product offerings. This collaboration ensures that marketing campaigns are relevant and effectively targeted, driving meaningful engagement within the EMEA region.

Success as the EMEA Marketing Manager at Canonical hinges on several key skills: exceptional verbal and written communication, a keen understanding of B2B marketing tactics, and the ability to manage multiple projects while meeting deadlines. An analytical mindset for measuring performance and a willingness to experiment with marketing strategies are also crucial for achieving positive results.

Canonical embraces a fully remote working environment, offering flexibility and a supportive atmosphere for the EMEA Marketing Manager. With a history steeped in remote work since 2004, the company fosters a culture of ownership, collaboration, and continuous learning, all of which contribute to a vibrant and engaged team dynamic.

In my previous roles, I focused extensively on developing B2B marketing strategies tailored for IT products, particularly in the SaaS space. I leveraged metrics to guide campaign decisions, and I collaborated closely with sales teams to ensure our messaging resonated with target audiences. This approach has helped to significantly improve lead conversion rates and brand recognition.

My approach to lead generation combines both organic and paid strategies. I focus on crafting compelling content and messaging that speaks to our audience’s needs. Additionally, I use performance metrics to refine our tactics continually. Having clear KPIs helps me assess how well our strategies are performing and where adjustments are necessary.

Planning a successful webinar or offline event involves thorough preparation. I start with identifying our objectives, then I coordinate logistics such as scheduling and platform selection. I also plan comprehensive pre- and post-event communication strategies to maximize engagement. Finally, I analyze attendee feedback and data to continuously enhance future events.

Setting marketing KPIs involves aligning them with broader business goals. I ensure they are Specific, Measurable, Achievable, Relevant, and Time-bound (SMART). Monitoring these KPIs regularly allows me to gauge campaign effectiveness and pivot strategies as necessary. This proactive approach helps in optimizing campaigns for better performance.

To guarantee effective collaboration with sales teams, I prioritize open communication and regular updates. I seek their insights to inform our marketing strategies and ensure alignment in messaging. Additionally, we conduct joint planning sessions to foster a sense of shared goals and responsibilities, ultimately leading to cohesive campaigns.

Adapting marketing strategies to fit various EMEA markets requires cultural sensitivity and local market insights. I focus on customizing our messaging and campaign channels based on the unique characteristics of each market, which ensures we resonate with local audiences while retaining our brand identity.

Certainly! I led a campaign focused on a new SaaS product where we leveraged personalized content and highly-targeted advertising. The result was a 50% increase in qualified leads within the first quarter, significantly surpassing our initial targets. Post-campaign analysis added further value by highlighting effective channels for future endeavors.

In a remote environment, I find tools like CRM software, project management platforms (like Asana or Trello), and communication tools (such as Slack) indispensable. They help streamline collaboration, track project progress, and maintain effective communication with all stakeholders, no matter where they are located.

I subscribe to marketing blogs, follow industry leaders on social media, and participate in webinars and workshops. Networking with peers in the industry also provides insights into emerging trends and strategies that I can apply to my work. Committing to continuous learning keeps me informed and adaptable.

Measuring campaign success involves analyzing a mix of quantitative metrics, such as conversion rates, and qualitative data, such as customer feedback. I utilize dashboards to track these metrics in real-time, which enables me to make data-driven decisions and adjust strategies promptly for better outcomes.