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Social Media Intern

GV-Milan HQ

Country: Italy

City: Milan, Piazza Einaudi, 4

Contract Type: Intern

Department: Marketing & Communication

Mode: Hybrid

Versace is one of the most recognizable names in the world. The luxury House immediately became a leader in fashion and culture following its founding in 1978.
Versace is led by Emmanuel Gintzburger as CEO and the design team is under the leadership of the Chief Creative Officer, Dario Vitale. Donatella Versace remains the Chief Brand Ambassador for Versace since April 1st, 2025.

Are you ready for a new challenge in our Marketing & Communication team?:
Working alongside the company tutor, as Social Media Intern, you will support in the execution of the brand’s social media strategy through scheduling, reporting and benchmarking. You will support in updating Versace’s social media accounts including asset management and community monitoring.

What can you learn with us?:

  • Scheduling and Coordination: in accordance with the organic digital communication plan, supporting in scheduling social media posts, updating social profiles, and monitoring relevant news and content.
  • Performance Analysis and Reporting: support in tracking key metrics from campaigns, community insights and listening projects to deliver feedback in smart reports that aim to optimize subsequent campaigns.
  • Internal Communications: support in sharing digital communication plans and assets internally and facilitate ease of transmission to local markets.
  • Administrative maintenance: support in tracking Invoice, payment, and supplier
  • Competitive Research: support in maintaining awareness of latest social media platform developments and prepare relevant benchmarking reports.

Do you have these qualifications and skills?:

  • Skills in report and presentation building e.g. Microsoft PowerPoint.
  • Good written and verbal communication skills, with focus in proof-reading and editing.
  • Experience in Adobe Photoshop and Video-editing software considered a plus but not necessary.
  • Excellent interpersonal skills, flexible, open-minded.
  • Ability to work both autonomously and proactively with an acute attention to detail.
  • Ability to organize, prioritize, multitask
  • English fluent (both written and spoken)

Don’t lose this great opportunity to join us. Apply soon!

Diversity and inclusion are integral to Versace's DNA. We promote an inclusive environment where employees and customers from diverse backgrounds are welcomed, valued, and celebrated. We take pride in our commitment to diversity, equality, and inclusion, and will continue to uphold these principles wherever we do business. Our doors are open to all.

WE ARE AN EQUAL OPPORTUNITY EMPLOYER M/D/F

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V

What You Should Know About Social Media Intern, Capri

Are you ready to dive into the world of fashion marketing? As a Social Media Intern at Versace in our vibrant Milan HQ, you’ll find yourself right at the center of luxury and artistry. This is not just another internship; it’s an incredible opportunity to gain hands-on experience in the fast-paced realm of social media strategy within one of the most iconic brands in fashion. Collaborating closely with your mentor and our dynamic Marketing & Communication team, you will play a key role in executing our social media initiatives. From scheduling and planning posts to analyzing performance metrics and keeping tabs on community interaction, your contributions will have a real impact. You’ll be involved in everything from updating social accounts and managing digital assets to conducting competitive research, giving you a well-rounded view of how a successful luxury brand operates online. Not only will you develop your skills in communication and digital platforms, but you’ll also learn the art of performance analysis by tracking metrics and presenting your findings. We’re looking for creative thinkers with a keen eye for detail and strong interpersonal skills. If you’re passionate about fashion, social media, and working in a collaborative environment, we want to hear from you! Plus, at Versace, diversity and inclusion are at our core. We celebrate differences and strive to create a workspace where everyone feels valued. So, if you meet the qualifications and are eager for an exciting challenge, don’t miss out on this opportunity to join the Versace family!

Frequently Asked Questions (FAQs) for Social Media Intern Role at Capri
What are the main responsibilities of a Social Media Intern at Versace?

As a Social Media Intern at Versace, your main responsibilities include supporting the execution of the brand's social media strategy, which entails scheduling posts, monitoring community engagement, and managing digital assets. Additionally, you will assist in performance tracking and reporting key metrics from campaigns, help with internal communications regarding digital assets, and conduct competitive research to keep abreast of the latest social media trends.

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What qualifications are needed for the Social Media Intern position at Versace?

Versace is looking for a Social Media Intern who possesses strong written and verbal communication skills, excellent attention to detail, and the ability to multitask. A knowledge of Microsoft PowerPoint for reporting and presentations is important, while experience with Adobe Photoshop and video editing software is a plus. Fluency in English, both written and spoken, is essential for this role.

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What skills will I gain from being a Social Media Intern at Versace?

During your internship with Versace, you will gain valuable skills in scheduling and coordinating social media content, analyzing performance metrics, and preparing insightful reports. You’ll also enhance your communication skills, learn about competitive research in the fashion industry, and develop a deeper understanding of how luxury brands engage with their audience online.

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Is a Social Media Intern at Versace required to work in-person or remotely?

The Social Media Intern position at Versace operates under a hybrid work mode, meaning you will have both in-person and remote working opportunities. This flexibility allows you to balance work commitments while still engaging closely with your team at our Milan HQ.

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What are the career opportunities after completing an internship at Versace?

Completing an internship at Versace offers numerous career advancement opportunities in the luxury fashion sector. Successful interns may receive recommendations for full-time positions within Versace or in related roles across the broader Capri Holdings group. The experience you gain will also enhance your employability in various industries related to marketing and communications.

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Common Interview Questions for Social Media Intern
Can you describe your experience with social media management?

When answering this question, highlight any academic projects, personal initiatives, or roles where you managed social media accounts. Discuss specific platforms you are familiar with and any tools you’ve used for scheduling or analytics, showcasing your understanding of social media dynamics.

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How do you prioritize tasks when managing multiple social media accounts?

Explain your organizational skills and any tools or strategies you use for task prioritization. Mention your ability to assess the urgency and importance of posts and how you manage your time effectively to meet deadlines.

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What do you believe makes a social media campaign successful?

In your response, focus on engagement metrics, audience connection, and creativity. Emphasize that a successful campaign often relies on understanding the target audience and leveraging innovative ideas to create compelling content that drives interaction.

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How would you handle negative comments on social media?

Discuss your approach to maintaining brand reputation. Explain that you would address negative comments professionally, possibly offering to move the conversation to private messages or provide constructive feedback, while remaining calm and positive in your responses.

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What interests you about working for Versace?

Share your passion for the brand, its history, and its impact on fashion. Discuss how Versace’s commitment to luxury, creativity, and inclusion resonates with you and how you see yourself contributing to the company's goals through your internship.

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Can you give an example of a time you worked on a team project?

Provide a specific example from your experience that showcases your teamwork skills, elaborating on your role, the project objectives, and the outcome. Highlight the importance of collaboration and open communication in achieving a successful result.

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What tools do you use for social media analytics?

If you have experience, mention specific analytics tools like Google Analytics, Hootsuite, or others that you have used. If not, discuss your willingness to learn and self-study these tools to enhance your analytical capabilities.

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How would you create engaging content for different platforms?

Explain your understanding of the unique characteristics of each platform, such as Instagram's visual focus and Twitter's brevity. Discuss your creative process for tailoring content to fit different platforms while maintaining the brand's voice.

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What trends do you see in social media that could impact luxury brands?

Discuss current trends such as influencer marketing, user-generated content, or the rise of video content on platforms like TikTok. Emphasize your perspective on how these trends can provide opportunities for luxury brands like Versace to innovate and connect with audiences.

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What is your experience with creating reports and presentations?

Talk about any experience you have with Microsoft PowerPoint or other presentation tools. Share examples of reports you’ve created, focusing on your ability to analyze data and present it in an engaging, easy-to-understand manner.

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HQ LOCATION
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EMPLOYMENT TYPE
Internship, hybrid
DATE POSTED
April 14, 2025

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