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PPC Specialist

Come join our employee-owned company! Benefit from regular profit sharing and have your say in how the company is run...

At Clean Digital, we really like PPC. It’s all we do. We firmly believe specialism breeds expertise and we aim to bring best practice PPC techniques across all brands we work with. We strive to provide value to all our clients, going above and beyond to help their businesses succeed. We hate waste, and so have developed tools to help reduce wasted PPC budget.

We are an employee-owned agency based in Edinburgh. We work with a variety of cool brands across the UK, Europe, Australia and North America.

You’ll be working in a small but fast-growing team, so an enthusiastic self-starter will thrive here.

You’ll be the lead contact for clients on PPC projects and need to be able to efficiently handle several client projects at once. You will regularly keep in contact with clients to make sure our PPC work is perfectly aligned with their business goals.

You will participate in regular weekly/monthly client communications (via email or audio/video conferencing call) to present and update clients on any relevant data sets, findings, or innovative processes.

You will carry out both reactive and proactive daily/weekly account optimisations, managing client budgets, and advising on core strategy.

You will play a critical role in the retention and development of our existing clients, whilst supporting with new business pitches and onboarding.

You'll be working on PPC accounts in a variety of channels, including Google, Microsoft, TikTok, LinkedIn, StackAdapt and Meta Ads (Facebook and Instagram).

  • 2+ years hands on PPC experience either at agency or client side
  • Enthusiasm & willingness to learn. This is vital. Digital advertising changes daily and you need to be passionate about the technology and building your knowledge to be on the cutting edge of what’s happening in the industry.
  • Fluent English speaker.
  • Experience running & leading strategy on innovative Google Ads and Meta Ads campaigns for leading brands.
  • Meticulous attention to detail.
  • Advanced organisational skills.
  • Excellent verbal & written communication skills with a friendly, professional email tone.
  • Advanced Microsoft Excel/Google Sheets skills and good problem solving. An ability to breakdown complex data sets and identify that one data point that could significantly boost the ROI of a campaign.
  • Confident in meetings and presenting your findings to your Account Director and clients.
  • Ability to work to deadlines.
  • A positive, upbeat attitude to your work.
  • An ability to think independently, be proactive in client relationships, not just answer their questions.
  • Generous profit sharing scheme - as an employee-owned company, the whole team benefits from regular bonuses.
  • Competitive starting salary, with regular salary reviews based on performance/output.
  • Private health insurance with Vitality.
  • Pension scheme.
  • 30 days holiday.
  • Cycle2Work scheme.
  • Flexible hybrid working - work from home up to 3 days a week.
  • Summer and Christmas office parties, regular socials & monthly team lunches.
  • A casual, open plan working environment.
  • A well-stocked beer fridge for socials and occasional Fridays.
  • Upskilling and training opportunities – we support your skill development and career growth through weekly knowledge shares, mentoring sessions, and dedicated personal development time.

Average salary estimate

$50000 / YEARLY (est.)
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$40000K
$60000K

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What You Should Know About PPC Specialist, Clean Digital

Are you ready to dive into the world of pay-per-click advertising? At Clean Digital, we’re on the lookout for a passionate PPC Specialist to join our dynamic team! As an employee-owned agency based in Edinburgh, we believe that when our people thrive, so do our clients. You’ll be at the forefront of engaging with a diverse range of clients from the UK, Europe, Australia, and North America, ensuring their PPC campaigns shine. We pride ourselves on being experts in the field; PPC is not just our job but our passion. With over two years of hands-on experience, you’ll lead multiple projects, crafting tailored strategies that align with each client’s unique business goals. Your role will involve regular communication with clients, providing insightful updates, and conducting proactive optimizations to enhance campaign performance. You’ll be adept at managing budgets, analyzing data, and offering innovative solutions to maximize ROI. Clean Digital fosters an upbeat and flexible work culture where your creative input is valued. Enjoy benefits such as profit sharing, health insurance, and a supportive environment for professional growth. Embrace the opportunity to be the go-to person for PPC projects, driving success for both our clients and your career!

Frequently Asked Questions (FAQs) for PPC Specialist Role at Clean Digital
What are the responsibilities of a PPC Specialist at Clean Digital?

As a PPC Specialist at Clean Digital, your responsibilities include managing multiple client accounts, developing PPC strategies, conducting daily optimizations, and maintaining communication with clients. You will also analyze performance data to provide insights and recommendations, ensuring that campaigns align with client objectives.

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What qualifications do I need to become a PPC Specialist at Clean Digital?

To be a successful PPC Specialist at Clean Digital, you'll need at least 2 years of hands-on PPC experience, either in an agency or client-side role. A thorough understanding of Google Ads and Meta Ads, coupled with strong analytical skills and meticulous attention to detail, will set you up for success in this position.

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How does Clean Digital support professional development for PPC Specialists?

Clean Digital is committed to the professional growth of its PPC Specialists through various initiatives such as upskilling opportunities, weekly knowledge shares, and dedicated personal development time. Regular mentoring sessions are also available to help you advance your skills in the ever-evolving digital advertising landscape.

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What kind of work environment can a PPC Specialist expect at Clean Digital?

At Clean Digital, you can expect a casual, open-plan working environment that encourages collaboration and creativity. With flexible hybrid working options, you can enjoy the balance of remote work and in-office collaboration, while also participating in regular socials and team-building events.

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What benefits are offered to PPC Specialists at Clean Digital?

Clean Digital offers a range of fantastic benefits to its PPC Specialists, including a generous profit-sharing scheme, private health insurance with Vitality, a pension scheme, 30 days of annual leave, and opportunities for professional development. You’ll also enjoy a vibrant work culture with regular team lunches and events!

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Common Interview Questions for PPC Specialist
Can you explain your previous PPC experience?

When talking about your experience, showcase specific campaigns you managed, the strategies you implemented, and the results achieved. Highlight any innovative approaches you used to overcome challenges, demonstrating your expertise in PPC advertising.

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How do you keep up with changes in digital advertising?

Discuss your regular reading habits of industry blogs, attending webinars, and participating in online communities. Mention any certifications or courses you've taken to stay updated on trends and best practices in PPC advertising.

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What is your approach to optimizing PPC campaigns?

Share your systematic approach to optimizations, including analyzing data sets, identifying trends, and making adjustments to keywords, ad copy, and budgets. Emphasize your attention to detail and your focus on enhancing campaign performance to maximize ROI.

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How do you prioritize tasks when managing multiple client campaigns?

Explain your organizational system, such as using project management tools, setting deadlines, and effective communication with clients. Highlight your ability to remain calm under pressure and ensure all projects meet client expectations.

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Can you describe a time when you improved a campaign's performance?

Provide a specific example of a campaign, explain the challenges you faced, and describe the actions you took to enhance its performance. Use metrics to illustrate the improvement, demonstrating your impact as a PPC specialist.

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How do you measure the success of your PPC campaigns?

Discuss the key performance indicators (KPIs) you focus on, such as click-through rates, conversion rates, and return on ad spend. Share your methodology for analyzing these metrics and how you use them to inform future strategies.

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What tools do you use for PPC management and analysis?

Mention specific tools you are proficient in, such as Google Ads, Google Analytics, and third-party analytics platforms. Talk about how you use these tools to gather insights and inform your decisions regarding PPC strategies.

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How do you tailor PPC strategies to different clients?

Explain how you assess each client’s unique needs, objectives, and target audiences. Discuss your strategy development process and how you ensure that your PPC campaigns align closely with their business goals.

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How do you handle client feedback and requests?

Talk about your approach to active listening, understanding client concerns, and not only addressing their feedback but also suggesting improvements and proactive strategies. Stress the importance of building strong client relationships based on trust and communication.

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What trends do you see shaping the future of PPC advertising?

Share your insights on current trends, such as the impact of AI technology, automated bidding strategies, or privacy regulations. Highlight your eagerness to adapt to these changes and how you envision leveraging them in your PPC strategies.

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TEAM SIZE
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HQ LOCATION
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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 13, 2025

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