Sr. Group Manager, Executive Events

As the Sr. Group Manager, Executive Events at Databricks, you will spearhead the strategy for executive event marketing globally. Your key responsibilities include developing impactful engagement experiences, leading a team to execute high-touch events like leadership summits and roundtables, and ensuring consistent brand representation. You’ll also analyze performance metrics to optimize programs, align with stakeholders, and build the processes and documentation needed for successful global execution.

To thrive as a Sr. Group Manager, Executive Events at Databricks, candidates should have a minimum of 7 years of event management experience, with at least 3 years focused on executive-level events. A strong background in leading cross-functional teams, managing event budgets, and driving engagement pipeline initiatives is essential. Familiarity with tools like Salesforce, Tableau, Asana, and Swoogo is also highly valued.

The Sr. Group Manager, Executive Events plays a crucial role in shaping Databricks’ marketing strategy through the execution of high-impact executive events. By creating platforms for executive engagement, you will enhance brand recognition and drive pipeline growth. Your strategic insights, derived from metrics analysis, will inform future initiatives and ensure that marketing efforts resonate with target personas, ultimately aligning with broader company goals.

In the role of Sr. Group Manager, Executive Events at Databricks, you will lead a dedicated team of talented event marketers and collaborate closely with various global stakeholders in sales and marketing. This environment emphasizes teamwork and allows for the sharing of creative ideas and solutions, ensuring that each event initiative is executed effectively and aligned with company objectives.

Expected outcomes for the Sr. Group Manager, Executive Events at Databricks include the successful execution of high-scale executive events that enhance brand engagement and build customer relationships. Additionally, optimizing event strategies based on performance metrics, improving resource efficiency, and fostering a culture of ongoing development within the event marketing team are vital aspects of this role.

In response, highlight specific events you've managed, emphasizing your strategic planning skills and stakeholder engagement. Discuss how you tailored these experiences to meet the needs of C-level audiences, and mention any methods you've used to measure the impact of these events.

When answering this question, outline your process of understanding organizational goals, defining target audiences, and setting measurable outcomes. Discuss how data-driven insights can guide your strategic decisions and how you involve cross-functional teams in this process.

Mention specific tools you are familiar with, such as Salesforce or Tableau, and explain how you utilize them to analyze event performance metrics. Provide an example of how you've used these insights to fine-tune future event strategies.

Discuss your methods for maintaining brand integrity, such as developing comprehensive event guidelines, collaborating with branding teams, and routinely reviewing all event materials. You could also include examples of past events where you successfully upheld brand identity.

Talk about the importance of mentorship and continuous learning. Share specific strategies you’ve used to encourage team members' professional development, such as regular feedback sessions, training opportunities, and promoting innovative ideas within the team.

Here, share a specific example, detailing the challenges faced and your problem-solving approach. Highlight your decision-making skills and how you adapted strategies to ensure successful event execution, showcasing resilience and leadership.

Explain your time management and organizational skills. Discuss tools you use for planning and collaboration, such as Asana, and how you prioritize tasks to ensure each event receives the attention it needs while meeting deadlines.

Discuss strategies you use to maximize the value of event budgets, such as evaluating cost-effective vendors, negotiating contracts, and tracking expenses against benchmarks. Provide examples of how you have successfully managed budgets in the past.

Talk about various feedback mechanisms you implement, such as post-event surveys or one-on-one discussions. Stress the importance of this feedback in refining future events and ensuring they meet the executives' expectations.

This is an opportunity to express your vision for the evolution of executive events. Discuss trends you've observed, such as the blend of virtual and in-person components, and how these can be leveraged to maximize engagement and reach in an increasingly digital landscape.