Demand Generation Lead
About Woolf
Woolf is a pioneering force in higher education, backed by leading Silicon Valley investors. Our mission is to reshape the future of learning by expanding access to high-quality education on a global scale. Learn more at Woolf University.
We’re a rapidly growing startup, already partnering with colleges that generate over $750 million in annual course sales. With a globally distributed, primarily remote team, we thrive on collaboration across diverse locations, perspectives, and expertise.
The Opportunity
Woolf is looking for a dynamic, results-driven Demand Generation Lead (Independent Contractor) to own and execute our organic growth strategy. This role is perfect for a hands-on marketer who excels at driving pipeline without relying on paid channels. You’ll be responsible for creating and executing programs that engage high-value audiences, fuel inbound interest, and convert prospects into qualified leads. If you're passionate about strategic marketing, ABM, and building scalable demand engines, we’d love to talk.
What You’ll Do:
- Own and execute Woolf’s organic demand generation strategy
- Design and run account-based marketing (ABM) campaigns targeting unacrredited colleges, bootcamps, MBA providers
- Identify and launch strategic partnerships to co-market or co-host initiatives
- Plan and run webinars, virtual events, and roundtables that attract and egage qualified leads
- Collaborate closely with sales to convert marketing engagement into qualified meetings
- Build and optimize lead capture mechanisms and nurture flows that turn brand awareness into actionable interest
- Track and optimize key performance metrics, including SQLs, conversion rates, and CAC.
- ***Must be able to work hours that align with Woolf's marketing team in EST: +/-3 hours from EST time zone.
What you bring
- 8+ years of experience in B2B demand generation, ideally in high-growth or startup environments
- A proven track record of generating high-quality sales opportunities through organic and non-paid channels
- Hands-on experience with ABM tools, content creation, and event strategy
- Deep understanding of the B2B buyer journey and how to move prospects through the funnel organically
- Highly data-driven and results-oriented, with the ability to test, build and scale what works.
Contract Structure & Compensation
- Contract Type: Independent Contractor (Global)
- Competitive Compensation
- Please note: contractors are responsible for their own taxes and benefits in compliance with their local regulations.
Why Woolf?
- Global Impact: Work with education leaders worldwide to shape the future of learning.
- Remote Flexibility: Work from anywhere with a schedule that fits your lifestyle.
- Growth Potential: Join a fast-growing company with opportunities to expand your role.
- Innovative Culture: Be part of a mission-driven team backed by top investors.
At Woolf, you’ll have the chance to make a meaningful impact on the future of education while working in an innovative, mission-driven company. If you’re ready to join us in our mission to transform higher education, apply today!
Woolf is on the lookout for a talented Demand Generation Lead to join our dynamic team! As a pioneering force in reshaping the future of higher education, we connect with colleges and educational institutions to expand access to quality learning globally. In this independent contractor role, you'll take charge of designing and executing our organic demand generation strategy, focusing on building pipelines that don’t rely on paid advertising. It’s your opportunity to unleash your creativity and strategic marketing skills in a collaborative environment where innovation thrives. You'll get to craft compelling ABM campaigns aimed at unaccredited colleges, bootcamps, and MBA offerings. Hosting webinars and virtual events will be part of your toolkit to engage and convert high-value audiences into qualified leads. Working closely with our sales team, you’ll ensure smooth transitions from marketing engagement to actual meetings. At Woolf, we value a data-driven mindset, and your ability to track and optimize key metrics will be crucial to our success. Ready to make a substantial impact and work flexibly from anywhere? Then we can't wait to hear from you!
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